Yongfu Town is located in the southeast of Fujian, at the junction of Xinluo, Nanjing, and Hua'an counties, with an altitude of more than 700 meters. The territory is mostly dominated by mountain basins, surrounded by towering mountains. The town has a total land area of ??535.5 square kilometers, and has jurisdiction over a neighborhood committee and 27 administrative villages, with a total population of 46,000. The climate is mild and humid, and belongs to the subtropical monsoon climate. The annual average temperature is 17.4°C, the annual average sunshine hours are 1740.7 hours, the annual average rainfall is 1839.4mm, the frost-free period is 262 days, there is sufficient sunshine and rainfall, the dry and wet seasons are clearly defined, and the alpine three-dimensional climate is obvious. The vertical climate difference is significant, and it is known as the "Alishan of Fujian". It is very suitable for the growth and reproduction of flowers, fruit seedlings, vegetables, tea and other organisms. Flowers and vegetables are the traditional advantageous industries of Yongfu Town. Entering the new century, Yongfu has seized new opportunities. The establishment of the Taiwan Farmers Entrepreneurship Park has made its economy take off rapidly. Yongfu Town has a long history, profound culture and unique folk customs. According to county records, it was already a large town in the Northern Song Dynasty. In the Southern Song Dynasty, Yongfu people began to cultivate various flowers, and the flowers they produced were listed as imperial tributes and became famous in the south of the Yangtze River. In the eighth year of Jiaqing in the Qing Dynasty (1804), Li Zouchun of Yongfu Town was named the "No. 1 Scholar" of orchids. At the beginning of the founding of New China, Commander-in-Chief Zhu De once sent people to Yongfu to introduce Su Xinlan. In the mid-to-early 1980s, Yongfu's camellias, orchids and other flowers were famous at home and abroad, selling well to South Korea, Japan, Taiwan and other Southeast Asian countries and regions. Nowadays, Fugui seeds, golden orchids, etc. are also becoming famous in major markets. During the Spring Festival of 1984, Lu Dingyi, Vice Chairman of the National Committee of the Chinese People's Political Consultative Conference, happily wrote the inscription "Yongfu Flower Township" for Yongfu, hence the name Yongfu Flower Township. Since the reform and opening up, the Third Plenary Session of the 17th Central Committee of the Communist Party of China decided to allow rural land to be transferred in various forms, providing policy guarantees for flower farmers to intensively use land and expand planting scale. With the development of flower production, scientific research and sales, the flower research institute has been established, various flower production companies and flower consortiums have emerged, and large flower growers and marketing professionals have continued to emerge. Flower production has gradually become more professional and commercialized. In September 1999, the Flower Festival was successfully held, which set off a new round of flower development boom. Flower production expanded from Yongfu Town to the whole city, and at the same time attracted a group of foreign and domestic businessmen to invest in the flower industry. With its unique geographical advantages, Xishan Village has won the title of "The First Rhododendron Village in China". At present, Yongfu Town's full-time or part-time flower marketing army is active both inside and outside the Great Wall, north and south of the Yangtze River, at the Huangpu Beach, and on the banks of the Pearl River. There are bases and marketing outlets in cities such as Beijing, Shanghai, Tianjin, Guangzhou, and Chengdu. Among them, azaleas account for the largest proportion of azaleas in the country. It accounts for more than 70% of the market, and the sales volume in Beijing has also reached this percentage, and it was placed in the Great Hall of the People and on the CCTV Spring Festival Gala. Walking along Shili Flower Street, you will be greeted by the fragrance of flowers and the chirping of birds. The development of Yongfu flowers has expanded since the 1980s. Local farmers have taken advantage of the local geography and climate according to local conditions, organized efforts to conduct cultivation experiments, and successfully introduced, demonstrated and promoted Belgian rhododendrons. The flower industry, dominated by Belgian rhododendrons, has developed rapidly. In 2002, 7,133 acres of flowers were planted, an increase of nearly 59 times from 120 acres in 1982. In 2003, Yongfu developed and planted nearly a thousand acres of flowers in mountainous areas. At the same time, Yongfu flower farmers went out of Yongfu to Zhangping City and opened new flower production bases in Guangzhou, Chengdu, Chongqing and other places, planting more than 1,300 acres in other towns and cities in the city. 3,228 acres are planted overseas. Yongfu people who are doing business in various places have recently discovered that Guiyang, Guizhou has all the conditions for growing flowers, and the climate, transportation, and market are even better. They are rushing to go there and develop vigorously. Yongfu flower farmers have hired senior experts to conduct joint research with universities and research institutes inside and outside the province. Through repeated experiments, flower farmers have mastered the technology of azalea flowering period control and greenhouse management. The scale of planting has evolved from household planting to professional and intensive development. In addition to actively adopting soilless cultivation technology that is commonly used abroad, we also focus on researching flower chemical promotion and control technology and biopesticide application technology. At present, management technologies such as tissue culture, drip irrigation, and sprinkler irrigation have been introduced, and the level of flower science and technology continues to improve. Yongfu Flowers has gone through a process of start-up, development, decline, and further development. It adjusts its structure in a timely manner according to changes in market demand, and the variety structure must be reasonable. Using market innovation strategies to build the competitiveness of the flower industry is its main approach. It has become Zhangping's business philosophy to develop the flower industry by strengthening its strength as quickly as possible, basing itself on a high starting point, and enhancing competitive advantages.

The flower varieties are mainly ornamental and foliage flowers, including Western rhododendrons, orchids, camellias, iron trees and green seedlings. In recent years, new flower varieties such as golden amber and golden amber have been planted infrequently. According to the survey, azaleas account for more than 90% of the existing flower area. Rhododendrons are still the main species in the newly added flower areas in recent years. The proportion of foliage plants, fresh cut flowers, green seedlings and other flower varieties is relatively low. The entire flower structure is relatively simple. The majority of flower farmers have a deep understanding that market innovation is a key factor that affects and determines industrial development and is a source of power. To this end, we will adjust some planting of camellias, daphne orchids and other flowers; for some unavailable varieties, we will introduce them in time, such as Western rhododendron, alpine rhododendron, small-leaf rhododendron, tiger stone red, rich seed, grandiflora, American camellia and fresh cut flowers. Red bulbs, anthuriums, tulips, carnations, etc.; we also collect, domesticate and develop wild flowers to establish a resource gene bank to reserve sources for the development of new varieties. At present, the town has more than 100 categories of various flower resources and more than 1,200 varieties. Guided by conventional varieties that are promising in the market, we have followed the path of intensive industrial development and made great efforts in strengthening the environment, technological innovation, and updating of marketing methods. The city's flower industry has achieved remarkable results in development. Yongfu Town vigorously expands cooperation between mountains and seas, intensifies efforts to attract investment, encourages coastal educated youth to return to their second hometown to invest and attracts foreign investment, establishing Baosheng Flowers in Macao, and the investment pattern presents a diversified pattern. Five flower companies, including Taiwan's North Shore Seedling Farm, Dawan Osmanthus Garden in the Philippines, and Anhai's Kangde Flower Farm, have used 11.5 million yuan in foreign capital to double their flower planting area. The flower industry has become a new investment hotspot for merchants from Hong Kong, Macao, Taiwan and the Mainland. At present, Yongfu has more than 100 varieties of rare azaleas such as Small Leaf Iron Red, Red Double Happiness, Crown, Erqiao, Rose Red, Alpine Rhododendron, etc., accounting for about 17% of domestic azalea varieties. It has also established a Zhangping Rhododendron Resource Gene Bank, which is closely related to Ningbo Chaiqiao Township and Dandong City, Liaoning Province form a national azalea production pattern of “two townships and one city”. Up to now, Yongfu Rhododendron has grown to about 6,000 acres, and its products are sold to 30 provinces and cities in China and have entered Hong Kong, Russia, Southeast Asia and other countries and regions. In 2003, Yongfu azalea was rated as a famous brand product in Fujian Province. In April 2003, it won the gold medal at the 4th China Azalea Expo in Wuxi. The market share is gradually increasing. According to a survey by the relevant flower association, Yongfu azaleas account for more than 70% of the national azalea market. Innovation always runs through the entire process of flower industry development: first, developing new varieties. In addition to strengthening the production management of traditional products and improving product quality and added value, Yongfu Flowers also actively develops and introduces new varieties to meet the different needs of the flower market. Yongfu Flowers has experienced the development process of many types of flowers including "camellia, orchid, daphne, iron tree, azalea" and so on. At present, Yongfu has developed more than 20 varieties of azaleas, and has made breakthroughs in flower shapes, such as the development and planting of pagoda azaleas, which are ready to be displayed at the 2008 Beijing Olympics. The second is innovative technological advantages. Leading enterprises such as "Yongfu Flower Research Institute" have taken the lead in domesticating, propagating and cultivating new varieties. Currently, they have broken through key bottlenecks and successfully mastered the technology of flowering period control and soilless cultivation of azaleas. At the same time, they have mastered the foliage and fruit plant of Tiger Tongue. Cultivation technology of new varieties and achieved mass production. Currently, we are also conducting research on temperature and humidity control technology, tissue culture, automatic sprinkler irrigation and other technologies. The third is innovative marketing models. Establish a professional marketing team. Beginning in the 1990s, Yongfu Flower Farmers ended its history of focusing on both flower planting and flower marketing, and formed a new division of labor, creating a group of more than 1,000 marketing personnel with rich flower growing experience. These florists with backgrounds as florists undoubtedly provide strong technical support for Yongfu Flowers’ pre-sales and after-sales services, which greatly enhances the consumer confidence of our customers. Build your base to where you sell it. In order to meet the needs of domestic and foreign market competition, Yongfu Flower Farmers has established 61 flower bases in more than 20 large and medium-sized cities such as Beijing, Shanghai, Guangzhou and Chengdu, opened flower sales windows, and formed an integrated system of production, supply and marketing. "One flower attracts thousands of flowers to bloom." The development of Yongfu's flower industry has driven the vigorous development of the rural economy. First, it promotes the optimization and adjustment of the agricultural industrial structure. The grain-to-economic ratio was adjusted from 58.6:41.4 in 1994 to 39.3:60.7 in 2002, and the proportion of flower area in crop sown area increased from 2.4% in 1994 to 8% in 2002. .

The second is to become the main channel to increase farmers’ income. Data from the city's rural household survey points show that in 2002, the per capita income from flower sales was 7,120 yuan, accounting for 93.2% of the total household income; the per capita net income of farmers increased from 1,220 yuan in 1994 to 3,765 yuan in 2002, with an average annual growth of 15.1%; With nearly 100 privately owned cars and more than 200 computers, Yongfu flower farmers have benefited from the development of the flower industry; third, there is employment space for rural surplus labor. The number of flower growers increased from 872 in 1985 to 3,780 in 2002, and the number of employees increased from 800 to 2,500. More than 2,000 non-local workers were hired, and more than 1,000 full-time marketing personnel were employed. This shows that the rural labor force plays a large role in the planting industry. transfer, forming a large number of agricultural industry "workers". Fourth, industrial radiation is expanding. Flower production has driven the development of commerce, transportation, bamboo, catering and other related industries. Yongfu Town has more than 30 stores selling flower production materials such as fertilizers, pesticides, flower pots, and coconut palms, with an annual operating income of more than 11.6 million yuan; more than 1,500 trains operate flowers every year, and the transportation income reaches 5.6 million yuan; each year bamboo and wood Processing (for flower production) created an output value of 8.11 million yuan. Expansion drives the rural economy to flourish. A new starting point for our city’s economy. In 1996, Xie Dongqing from Nantou County, Taiwan, after more than a year of investigation, found that Yongfu is surrounded by high mountains, with an altitude between 800 meters and 1,200 meters. The geography, climate and soil conditions are all the same as those in Alishan, Taiwan. Similar to this, he took the lead in investing and establishing Taipin Tea Industry (Taiwan Mountain Tea) Co., Ltd., opened up a thousand acres of tea farm, and produced high-quality mountain tea. Xie Dongqing's success has attracted Taiwanese tea growers to come in droves. So far, Yongfu has planted more than 40,000 acres of Taiwanese alpine tea, mainly Taiwan soft branch oolong, and more than 30,000 acres have been put into production. In addition, under the leadership of Taiwanese tea farmers, farmers in Yongfu who had no history of growing tea also planted 15,000 acres of Tieguanyin. In February 2008, Zhangtaiwan Farmers' Entrepreneurship Park was upgraded to a national-level Taiwan Farmers' Entrepreneurship Park. The park aims to implement five bases for cross-strait people's exchange and cooperation, high mountain tea and flower industry, new rural construction demonstration, rural tourism and leisure, and ecological agriculture, and has achieved remarkable results. Yongfu Taiwan's mountain tea area has exceeded half of Taiwan's refined tea garden area. It has introduced Taiwan's advanced planting technology, advanced tea processing equipment and first-class tea growing and tea making talents. The oolong tea planting base and processing base have been designated as national green by the Ministry of Agriculture. Food raw material base and agricultural product processing demonstration base. Taiwanese businessman Li Zhihong's Hongding Company owns 1,600 acres of tea gardens and its processing plant covers an area of ??more than 8,000 square meters. It has introduced first-class tea makers from Lugu Township, Nantou and Taiwan's most advanced constant temperature and humidity withering chamber and other technical equipment. It also cooperates with other Taiwanese companies. Shangyi implements ecological tea gardening technologies such as drinking "soy milk" from tea trees. Li Ruihe, president of Tianfu Group, the famous "tea king" on both sides of the Taiwan Strait with thousands of directly-operated stores, believes that Yongfu high mountain tea and Taiwan high mountain tea "each have their own merits", and this year Yongfu even "slightly wins". Zhangtaiwan Farmers' Entrepreneurship Park Enterprise has so far created 1 provincial famous trademark, 1 provincial famous brand product, 1 Longyan City famous trademark, 15 large-scale enterprises, and won 9 national gold medals and more than 30 high-quality awards. Nine Taiwan-funded enterprises in the Pioneer Park have obtained food enterprise QS certificates, two enterprises have obtained green labels, "Yongfu Azalea" has been awarded the title of provincial famous trademark, and the "Taiwanese" brand Yongfu Alpine Tea has been awarded the title of Fujian Province famous brand product. Brands of high mountain tea such as Li Zhihong's "Hongding" and Xie Dongqing's "Taiwan Tea" have passed EU and Japanese product quality and safety inspections, and have won numerous awards at various cross-strait tea exhibitions and tea king competitions. Since 2008, Zhangping City has made great efforts to build the "Mainland Alishan" brand and achieved good results. Mainstream media on both sides of the Taiwan Strait reported on the Zhangtaiwan Farmers Entrepreneurship Park in various forms such as news, special topics, and figures, which greatly increased the visibility of "Mainland Alishan". The space for cross-strait exchanges and cooperation continues to expand. Yongfu Town has paired up with Lugu Township, Nantou County, Taiwan and signed a memorandum of agricultural cooperation; the Zhangping City Tea Association has signed long-term cooperation agreements with the Taiwan Tea Association and the Lugu Township Farmers Association, Nantou County, Taiwan; a cross-strait vocational skills training base has been established to facilitate cross-strait exchanges The space for collaboration continues to expand. We have also established long-term exchange and cooperation agreements with organizations such as the Taiwan Tea Industry Association, the Taiwan Tea Export Industry Association, the Taiwan Agricultural and Savings Development Foundation, and the Taiwan Guangcai Promotion Association. Flowers and vegetables are the traditional advantageous industries of Yongfu Town. In recent years, the scale has been continuously expanded. 16,500 acres of famous and high-quality flowers and 42,000 acres of off-season vegetables have been developed, and the market competitiveness has been enhanced.

Taiwanese businessmen have invested in short-term and low-temperature fruits, mainly Japanese persimmons, with an area of ??6,000 acres, giving them a certain late-mover advantage. As a result, the advantages of the three characteristic industries of tea, flowers and vegetables have been highlighted. New opportunities have been introduced to introduce Taiwan’s experience in developing tourism and leisure agriculture, and the pattern of one production belt and three industries has basically been formed. Taiwan has rich experience in developing tourism and leisure agriculture. Many Taiwanese businessmen have plans to develop tourism and leisure agriculture in Yongfu when they first invest. In recent years, as governments at all levels have paid increasing attention to the Zhangtai Bay Farmers' Entrepreneurship Park, infrastructure conditions such as the main transportation roads from Yongfu to Xiamen and other coastal and surrounding cities have been greatly improved, and the development of sightseeing and leisure tourism has been put on an important agenda. At present, Yongfu has launched the construction of Shanglin Resort and Shanglin Reservoir Taiwanese Outdoor Activity Center, which integrates leisure, vacation, sightseeing and tourism, and has completed the construction of Jinxing Horticulture, Yongfu Flower Research Institute, Hongding Guanmo Tea Factory, Taiwan Pin The first batch of seven tourist agricultural tourist attractions such as the Sightseeing Tea Garden, Xiangyuan Sightseeing Orchard, Jiufufeng Organic Tea Garden, and Shangshun Farm were built, and a number of historical and cultural attractions such as Xishan Farmhouse, Yongfu Folk Museum, Millennium Water Pine, and Mazu Temple were developed. , the construction of Yongfu local customs tourist spots with ancient trees as the main body. In April this year, the Pioneer Park was officially named a provincial “industrial and agricultural tourism demonstration site” by the Provincial Tourism Bureau. Town Mayor Zhan Chongren said that this year we will also strive to become a national ecological agricultural tourism demonstration site.