Reporting automobile information from a people’s livelihood perspective?/? Automobile Minsheng.com reported on December 10th——

Xpeng Motors has recently become a hot topic again due to discussions among netizens. Some netizens asked on the Zhihu website: Why do we think that many foreign brands are named after their founders, but we find it difficult to accept Chinese brands named after their founders?

The post pointed out that many foreign companies are named after their founders, such as Ford, Honda, Toyota, Mercedes-Benz, etc. Many of them are familiar brands, but it feels "very strange" for Chinese local brands to be named after their founders. earth".

This topic raised by netizens is somewhat negative or biased towards the domestic independent automobile brand named after the founder. Likes to answer these questions from netizens through social media, He Xiaopeng, chairman of Xpeng Motors, will certainly not let go of "big events" related to reputation.

In response to this post, He Xiaopeng responded: "I feel that this question is designed for Xiaopeng Motors."

As for the origin of the name "Xpeng Motors", He Xiaopeng said: "Xpeng Motors" was originally called "Orange Motors", but when the trademark was registered at that time, many good names had already been registered. , leaving only "Xpeng Motors". At that time, co-founder Xia Heng also asked whether it could be called "Xpeng Motors".

He Xiaopeng said frankly that he had concerns about naming the company "Xpeng Motors" at the time. As an investor, the most taboo thing is to invest both his own money and people in it. At that time, he finally convinced himself and family.

He Xiaopeng said that whether it is Xpeng Motors or XPENG?, as long as the product’s technological intelligence and manufacturing quality and craftsmanship are good enough, eventually the Xpeng Motors brand will be known and trusted by consumers. And recognized.

Xpeng Motors also responded on its official Weibo, “A resounding brand will be a plus, but the strength of the product is the ultimate factor that determines the level of the brand, not just the Based on a symbol or a name.”

It is understood that since Xpeng Motors was successfully launched in the United States, its sales have grown by leaps and bounds. In November this year, Xpeng Motors sold 4,224 vehicles, setting a single-month sales record in 2020, with a year-on-year increase of 342 units. A month-on-month increase of 38.9%, of which Xpeng P7 sales were 2,732 units. From January to November this year, Xpeng Motors sold a total of 21,341 vehicles, a year-on-year increase of 87%.

Comments from Automobile Minsheng.com:

Let product strength speak? This may be what Xiaopeng Motors wants to say in its heart but has not said it directly.

Whether it is naming a car brand after a person or choosing a car brand that has nothing to do with the name, I think as a consumer, what ultimately matters is not just a name, but the strength of the product and its radiance after precipitation. Dazzling brand power.

A name will not determine the success of a car brand, but whether it works is the key to determining the car brand.

If you have any other opinions on this, please leave a message for discussion!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.