According to the "International Nice Classification of Trademarks", Class 35 trademarks are service trademarks, which mainly include: advertising services, consulting services, sales services, human resources management, data system services, etc. The sales here It belongs to the 3503 subcategory, which refers to selling for others, or providing an online service platform for both parties of trademarks or services. When selling goods on an e-commerce platform, if you are selling other people's goods and you are opening a specialty store or specialty store, you need to provide a Class 35 trademark. According to the provisions of the Trademark Law: Service type brand: refers to the 35th type of service type trademark that needs to be provided to open a store-type flagship store, and must include the 3503 similar group. The main purposes of Class 35 trademarks are:

(1) To assist in the operation or management of commercial enterprises;

(2) To assist in the management of business activities or commercial functions of industrial and commercial enterprises . Accounting companies, e-commerce platforms, Internet companies; chain franchises, trading companies, sales transaction services or websites; service companies of the maker space type; advertising companies, planning companies, design companies and other cultural and creative services need to register.

To put it simply, Class 35 trademarks include: physical chain stores, advertising, e-commerce, foreign trade, etc. Class 35 trademarks have the most intense competition among the 45 categories of trademarks, because all trademarks that are entities or E-commerce companies will choose to register their trademarks at No. 35