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Why didn't Jordan Sports change its logo when it lost?
Michael Jordan, a famous American sports brand, sued China Jordan for sports infringement, and finally got the final result. Both the first trial and the second trial found that Michael Jordan lost the case.

Recently, however, China the Supreme People's Court announced that the first and second trials found that the facts and applicable laws were wrong, overturned the previous judgment, and revoked the trademark "Jordan+Graphics" of Jordan Sports in China.

China Jordan lost the case.

It is worth noting that China Jordan Sports and Jordan started a lawsuit from 20 12. Jordan always thought that the trademark of China Jordan Sports infringed his rights, so he sued many times and asked the other party to withdraw the trademark. In the past eight years, although Jordan always lost, he never gave up. Finally, China the Supreme People's Court announced the above judgment.

From repeated refutations to final victory, according to the market's perception of "Jordan", the applicant won the case again. Then the problem is coming. The trademark "Jordan+Graphics" of China Jordan Sports has been revoked. What trademark will be used afterwards? This is also curious to the outside world.