The first double eleven was in 2009. In 2009, Taobao Mall (Tmall) held a large-scale promotion activity on June 5438+065438+ 10/day. At that time, the merchants participating in the promotion activities and the promotion efforts were limited, but the sales volume far exceeded expectations, and it was held every June 1 1. What people usually call Singles Day has become a big shopping festival.

In the first Double Eleven in 2009, only 27 merchants including Li Ning, Lenovo and Philips participated in Taobao Mall, which exceeded everyone's expectations. The transaction volume of the whole platform reached 52 million, which was 10 times of the daily transaction volume at that time, and the demand was in short supply, which reflected the strong cohesion of the Internet.

China's "Double Eleven" has changed from a festival to an "e-commerce shopping day" of national carnival. This industry has accumulated in the United States for nearly a hundred years, and it took China only ten years to surpass it, which is very remarkable. If everyone says that e-commerce is a miracle in China as well as in the world, then the logistics industry is also the greatest miracle born in China in the last decade.