AIR JORDAN is a brand of AIR JORDAN founded by Michael Jordan himself, which is highly targeted and of high brand value. AIR JORDAN belongs to Nike's series of brands, specially designed and built for Jordan. air jordan has its own exclusive logo. The American AIR JORDAN series has been debuted for 34 years and has classic styles.
China Jordan is a brand of sporting goods under the Sports Co., Ltd., which is mainly engaged in the design, production and sales of Jordan series brand sports shoes, clothes and other sporting goods. The company was founded in 2. China Jordan has occupied part of the market in China for a long time and is a brand enterprise with good reputation.
AIR JORDAN series brand is marked by Michael Jordan, the trapeze version, and China Jordan is the Jordan logo of this knee-bending posture. The logo of China Jordan brings us a vague subconscious input guidance, which is Michael Jordan. All this is also based on Jordan's great influence and halo effect. In this regard, the American AIR JORDAN brand company has defended its rights for several years. To tell the truth, China Jordan made a lot of money in the China market by using the influence of others and some vague packaging.
the market value of Michael Jordan has exceeded people's imagination. AIR JORDAN is the brand of AIR JORDAN founded by Michael Jordan himself, which is the brand of American star Michael Jordan himself, and the absolute interests of Jordan's own owners are in it.
China Jordan is a brand registered by China people. It has nothing to do with American star Michael Jordan or nike. Jordan himself did not authorize him to use the Jordan brand.
Jordan's long road to safeguarding rights in the United States has finally ushered in the dawn of victory recently. China the Supreme People's Court finally ruled that the judgment of first instance and second instance was found to be wrong in both facts and applicable laws, and it was revoked. China Jordan's graphics and Jordan's trademark were withdrawn. And this judgment is final.
It seems that Jordan of the United States complained that China Jordan's infringement has been basically stoned, and Jordan Sports of China officially revoked Jordan's trademark. This is why China has two Jordan's, one is real, the other is cloned and counterfeit. China Jordan has also made a lot of money over the years.
But after all, China Jordan made so much money by using American Jordan, which is almost the same. Moreover, China is not what it used to be. What we need is innovation and something that belongs to us, instead of relying on other people's fame to make ourselves cocky. As soon as this case is settled, it will sound an alarm to those enterprises that specialize in cloning others and imitating others. It is time to have something of our own. Stop copying others.
China Jordan has lost the case now, and it can be said that he deserved it. You have lost your face abroad.
Text/Midole Basketball Highlights
The Jordan brand has two signs because there are two sports brands, which belong to two different companies. One is the sporting goods brand owned by China Jordan Sports Co., Ltd., and the other is the AIR JORDAN brand founded by American basketball player Michael Jordan himself. China Jordan Sports Co., Ltd. was established in 2, mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories. It is a brand enterprise of sporting goods in China. AIR JORDAN is a series of brands owned by Nike, USA, which is specially designed for basketball player Michael Jordan. Air jordan has its own logo.
Because one is the logo of a hundred basketball players, and the other is a sports brand in China.
1. Jordan basketball shoes are a kind of shoes produced by Nike brand. Jordan's basketball shoes are mainly suitable for basketball lovers. Because of its comfort, timely design and good protective performance, it is deeply loved by basketball fans.
2: Jordan Sports Co., Ltd. was established in 2, mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
This is the truth and falsehood. It's both true and false. Our China version of Jordan has developed very well in recent years. The fact is obvious that China is very strong. It's really not easy for China Jordan to survive for so many years!
two different Jordan postures, the trapeze version is an American brand. Nike's aj series has been unveiled for 34 years, and each generation is classic. Jordan aj1 sneakers have been produced in more than 1, colors, although their appearance remains unchanged, they are classic in everyone's eyes!
China Jordan is the Jordan logo of this knee-bending posture, and everyone's recognition of this brand made in China is also very high, probably due to Jordan's halo effect! Otherwise, without my innovation, how can it always exist without paying attention to quality!
In this case, we lost the lawsuit against Jordan in China and Jordan in the United States, which made our China brand realize the importance of originality and quality, and should carry forward China's creation instead of being fake and shoddy!
With the popularity of sneaker culture and the successful marketing methods of AJ shoes, people who love shoes and fashion culture all aim to own AJ shoes. But did you know that the Air jordan you are wearing on your feet is also graded? Maybe you think that two pairs of AJ that look similar may end up with a much different price.
the same AJ shoes, but the price is not the same. The reason lies in whether your AJ shoes are OG versions. Before distinguishing the difference between OG and non-OG, we should first explain a few points:
The AJ shoes that Jordan, the "God of Basketball", wore in NBA games are: AJ1~AJ14 and AJ16~18, but AJ15 Jordan didn't wear him to the court.
If the points are more detailed, they should be divided into colors. If Jordan has worn this AJ in NBA games, but has not worn this color, then the value of this shoe will not be very high.
Today, AJ has been published in too many versions and reprinted too many times. In addition to the same generation and color, it also clearly distinguishes OG from non-OG and many other different versions. This is also Nike's consistent style, AJ version will never be finished, and various colors will be willfully matched, so that you can always buy it in buy buy, and beginners who don't understand will throw money into it, showing the unscrupulous style of the merchants.
Let's get back to the topic. What's the difference between AJ shoes OG and non-OG?
OG means "Original original". Let's talk about the difference between OG and non-OG:
When AJ 1 first came out, it was basically red, white and black bull color matching. As for other colors, it came out later, which was not as good as these three in value and collection. The first year of AJ1 is characterized by Gao Bang, the words "NIKE Check AIR" written on the tongue of the shoe, and nothing at the heel, which is OG.
as long as you remember one thing, the logo of zhongbang and trapeze didn't start to be used until AJ3. When you see that AJ1 and AJ2 are zhongbang and have trapeze logo, it's not OG.
Jordan brand has two logos 7a686964616f31333431373238 because it belongs to two different companies, one is the sporting goods brand of China Jordan Sports Co., Ltd., and the other is the air jordan series of Nike brand.
1. China Jordan Sports Co., Ltd., established in 2, is mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
2. air jordan series is a kind of sports shoes based on Jordan's personal production and design, mainly basketball shoes. Jordan's basketball shoes are mainly suitable for basketball lovers. Its symbol is the trapeze symbol.
Because one is a basketball player's own logo, and the other is a sports brand in China.
1. Jordan basketball shoes are a kind of shoes produced by Nike brand. Jordan's basketball shoes are mainly suitable for basketball lovers. Because of its fashionable design and good protective performance, Shubaishi is deeply loved by basketball fans.
2: Jordan Sports Co., Ltd. was established in 2, mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
: I know
Michael Jordan, or Jordan for short. Born on February 17th, 1963, new york, USA, he was a former professional basketball player in NBA. The main position is shooting guard or small forward, and the back number of the jersey is 23, which is called "trapeze".
Jordan was born in Brooklyn and spent his childhood in Wilmington, North Carolina. He entered Emsley A. Laney High School, where he was a B+ average and an amphibious sports star-football, baseball and basketball.
one is to hold the ball sideways, and the other is to hold the ball high like dancing.
Jordan brand has two signs because it belongs to two different companies, one is the sporting goods brand of China Jordan Sports Co., Ltd., and the other is the air jordan series of Nike brand.
1. China Jordan Sports Co., Ltd., established in 2, is mainly engaged in the design, research and development, production and sales of Jordan brand sports shoes, sportswear and sports accessories.
2. air jordan series is a kind of sports shoes based on Jordan's personal production and design, mainly basketball shoes. Jordan's basketball shoes are mainly suitable for basketball lovers. Its symbol is the trapeze symbol.
Jordan is one of the most valuable sports idols in history. He is the main spokesman of Nike, Gatorade, Hanes, McDonald's and MCI. He first appeared in the advertisement of Wheaties box in 1988 and immediately became their spokesperson. Nike designed a series of signature shoes for Jordan called "Air Jordan". Later, Nike separated this production line from its own manufacturer and called it "Jordan brand".
Michael Jordan objected to the Trademark Review and Adjudication Board of China Administration for Industry and Commerce because he was dissatisfied with the Chinese Pinyin of his name being registered as a trademark of sporting goods. He thought that Jordan Company in China had a large number of malicious registrations, which far exceeded the production scope of Jordan Sports as a sporting goods company, and constituted a disturbance to the trademark management order. However, all the above requests were rejected by the Trademark Review and Adjudication Board. Since then, Michael Jordan has fought 34 lawsuits with the Trademark Review and Adjudication Board, and the first trial also ended in failure.
On April 13th, 215, these 34 cases were merged in Beijing High Court for the second trial. The case will be pronounced in due course. In May, the Beijing Higher People's Court ruled that Jordan lost the case in 32 of 78 sports trademark disputes.
At the beginning, China Jordan's advertisement appeared in the prime time of David TV stations. At one time, the shanzhai brand probably never thought that it could become such a big brand. It can't be compared with air jordan at all. It is the product of knockoffs. At the beginning, there were many brands similar to China Jordan, but others didn't do much. For example, Kobe, Yi Jianlian and James may all have similar brands, and in the end they just disappeared into the clouds.
Registering a trademark with a celebrity is a classic among many registered trademarks. Recently, it was reported that the name of Academician Li Lanjuan was registered as a trademark, and this kind of example happens every day. However, with the restriction of the state on this kind of registered trademark, more registered trademarks are cancelled, and businesses cannot trample on the interests of others.