PUMA in Chinese means Puma, a large multinational company in Germany that mainly produces shoes and sportswear.

Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzollach in 1924 and soon established the company. Changed its name to Dassler Brothers. In the mid-1930s, Dalles Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, Dalles Brothers resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes.

In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas, a combination of his own names Adi and das. The two brothers parted ways, and his brother Rudolf Dassler established another company. PUMA has the same direction as Adidas, both focusing on the production of sporting goods, and the two have since become competitors.

In 1986, PUMA joined the stock exchanges in Munich and Frankfurt. Today, PUMA has 3,200 employees and sells products to more than 80 countries. In 2003, the company's assets reached 1.2 billion euros.

PUMA's shoes and clothing are extremely popular in the hip-hop graffiti culture, both in the United States and abroad. PUMA is also one of the representatives of hip-hop culture in the 1970s and 1980s, along with adidas.