Apple refers to Apple Inc. (an American electronic technology company).

Apple is an American electronic technology company founded on April 1, 1976 by Steve Jobs, Steve Wozniak, and Lo Wayne, and is headquartered in California. Cupertino went public on December 12, 1980.

In April 1976, Apple was founded to develop and sell Wozniak's Apple I personal computer. In January 1977, the company name was officially determined as Apple Computer Company, and sales of computers including Apple II grew rapidly. In 1980, Apple went public. In 1985, Wozniak left Apple, while Jobs and others resigned to form NeXT. In 1996, Apple acquired NeXT. Jobs returned to Apple the following year and led Apple to become a technology giant.

Apple's corporate culture

In 1976, Apple's first logo was drawn with a pen by Luo Wen. The design was inspired by Newton's discovery while thinking under the apple tree. The law of universal gravitation, Apple also wants to imitate Newton and devote itself to technological innovation. However, this logo was complex and difficult to remember. It was only used during the production of Apple I, so it was quickly abandoned by Apple.

In 1976, Jobs decided to re-appoint the art director of the public relations company to redesign a better logo to match the release of Apple II. So Janov started making a black and white silhouette of an apple, but it felt like something was missing. Javov added six colorful, horizontal bars, completing the colorful Apple logo we know today. In 2001, the Apple logo became transparent, mainly to match the Mac OS X system that was first launched on the market. This time Apple's core brand value has changed from computers to computer systems, and the Apple logo has also followed the system's interface style changes, adopting a transparent texture.