The interlocking Audi logos have always been the best symbol of vehicle luxury and safety.

The meticulously crafted N95 mask is now a necessary equipment to protect everyone’s safety.

At ordinary times, it is a model of luxury safety in the industry; at special times, it is an essential product for life safety. These two things that were once unrelated have also been linked by an epidemic in 2020. N95 masks and Audi cars seem to have become the top equipment for epidemic prevention and control.

When crises occur, Audi has always acted as a protector, standing between drivers and passengers. This time is no exception. Audi not only donated funds to support the fight against the epidemic, but also Care for car owners carefully and thoughtfully, and work together to overcome difficulties!

During the epidemic, Audi has shown the magnanimity and selfless dedication of the brand. However, this does not mean that the life of Audi brand dealers is easier than others. It is just out of a sense of responsibility and responsibility. . They have sacrificed a lot for the epidemic. After the epidemic, we hope to be your eyes and let you see their difficult moments.

To this end, the automotive self-media cluster Ghost Douche has joined forces with Daqi Kanche, Che Wenxuan, Liuhuanche, Xiaoqing Car Forum, Yujie Faner, Chewenzhi, Aichejueluo, Longche, Northern Auto Market, No. 1 Car, Harbin Car Buying Guide, Driving Views, Sports Car Life, Car Buying Listen to Me, Xuanyuan Automobile Club, China Jilin Network, Guandong Automobile Network and other self-media platforms and websites in three provinces and four cities in Northeast China** *The twelfth article in the "White Paper on the Current Situation of Car Dealers" series launched at the same time. The reporting team covers luxury car brands for the first time. Due to the impact of the epidemic, the sales volume of this Audi brand 4S store in February is expected to drop by half. Come, let's take a look at the living conditions they face!

For privacy reasons, after repeated confirmation, the general manager of the Audi 4S store who was interviewed by Gui Ge on the phone on February 16 will continue to use the big sword (Guan Sheng) of One Hundred Single Eight Generals as Pseudonym instead.

1. Ghost Truck Cluster: Has your company officially resumed work on February 10? How many people are currently working in pre-sales and after-sales, and how much is the difference compared with normal conditions? What is the current situation? When will it officially open?

Audi Guansheng: It did not officially open on the day of resumption of work on February 10th; as of February 16th, there were 15 people working in pre-sales and 20 people working in after-sales. The difference between pre-sales and normal status was 20 people, the difference is 40 people after sales; it will officially open on February 24.

2. Ghost Truck Cluster: Affected by the epidemic, has your brand’s OEM launched countermeasures for dealers? What are the store's response measures? Are effective protection measures taken for store employees going to work and consumers entering the store to view or repair cars? How is it done?

Audi Guan Sheng: The OEM has introduced countermeasures, including giving customers 950 yuan of compulsory traffic insurance when ordering cars online, and launching the Angel in White program for designated medical staff and their immediate family members.

In-store employees first need to take their body temperature to register before going to work. Medical masks and disposable gloves are distributed every day, and the store is disinfected three times a day.

Customers who want to view the car need to have their temperature taken when entering the store for the first time. If the customer does not wear a mask, we will issue a mask as soon as possible.

Maintenance customers need to have their temperature taken when entering the store, masks will be issued, and the car will be disinfected free of charge.

3. Ghost Truck Cluster: Although February last year was the Spring Festival, how much difference is expected from the same period last year? Please tell us about the pre-sales volume and after-sales turnover in the past week?

Audi Guansheng: Due to the impact of the epidemic, the sales volume in February this year is expected to be nearly 40 units different from last year; in the first week since work resumed, 35 sets have been sold to the store, and the after-sales turnover is about 1 million.

4. Ghost Truck Cluster: What was most affected by the epidemic in February, sales or after-sales? By what percentage is the output expected to differ from the same period last year?

Audi Guansheng: The biggest impact of the epidemic is sales. After all, there is no transaction volume without the number of people entering the store; compared with last year, the difference is expected to be about half.

5. Ghost Truck Cluster: Has the OEM canceled the February assessment indicators? What is the approximate inventory ratio? What percentage difference compared to the same period last year? Will it be affordable if the assessment indicators are resumed in March?

Audi Guan Sheng: The Audi main engine factory immediately canceled the purchase and sales targets for February; the current inventory depth is .1.1, which is expected to be about half compared with last year; in March, it is recommended that the Audi main engine factory can Appropriately reduce assessment indicators.

6. Ghost Truck Cluster: In response to the current situation, has the OEM launched a dealer support policy? Can we ensure the most rational operation of funds now? Approximately how many cars are purchased in the form of acceptance bills? How much is the approximate interest rate for one month? Where is the most difficult part right now?

Audi Guan Sheng: Audi's main engine factory has introduced relevant support policies; the current funds can ensure reasonable operation; the most difficult part is that customers are afraid to enter the store.

7. Ghost Truck Cluster: Given the current situation, how much money is expected to be lost in February? How long can the store last? If the epidemic lasts for three months, in what link will the first problems emerge? Car entry fees, rent or personnel expenses.

Audi Guansheng: Our store is expected to lose nearly one million in February; the store can last until June; if the epidemic continues for another three months, the most prominent problem will be personnel expenses.

8. Ghost Truck Cluster: Are there any non-combat attrition in the store due to the epidemic? Are there any cases of employees self-isolating upon return?

Audi Guan Sheng: There is currently no non-combat attrition, and it does not involve self-isolation of employees returning home.

9. Ghost Truck Cluster: The epidemic has caused a decrease in customers entering the store and a decrease in after-sales maintenance turnover. What behavioral changes will the epidemic bring to customers? What should be done to respond to changes in customer behavior? What adjustments have been made? For example: online car viewing, online sales and live broadcast car selling. What proportion of online sales currently accounts for this? Are there door-to-door repair and maintenance services for existing car owners? What is the proportion?

Audi Guansheng: First of all, we launched a live broadcast of car viewing, live broadcast to answer all customer questions, online car booking, door-to-door test drive and other sales methods; currently, the proportion of online sales has reached 40%; in terms of after-sales service, the current There is door-to-door pick-up and delivery service, and the store also provides free car disinfection and other services.

10. Ghost Truck Cluster: In response to the reduced liquidity caused by the epidemic, have OEMs increased the discounts on models on sale? Are there any subsidies in business policies?

Audi Guan Sheng: Audi’s main engine manufacturer maintains its original sales policy for vehicles; it has canceled some assessments on business policies to allow dealers to be more flexible in handling the current epidemic situation.

A message from "Guan Sheng", general manager of the Audi 4S store: I hope the epidemic will pass as soon as possible and the bustle and prosperity of the past can be restored. I personally have great confidence in the Audi brand and believe that more support policies for dealers will be introduced in the future. After all, the brand we sell is called Audi. God bless China, come on Wuhan!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.