Company Profile

International Terra Firma Holdings Limited ("Tai Firma" or the "Company"

, Hong Kong Stock Exchange Listing No.: 873), its subsidiaries The company is Shandong Taifeng Textile Co., Ltd. and Shanghai Taifeng Home Textile Co., Ltd. (together with its subsidiaries, collectively referred to as the "Group"). It was founded in 2001. Its production base is located in Laiwu City, Shandong Province. It is a company mainly engaged in bedding and high-quality yarns. A large enterprise producing and selling.

The group's business scale is huge and it gives full play to its advantages of economies of scale.

Taifeng bedding business

In terms of Taifeng bedding business, the group is the eighth largest bedding manufacturer in China. It currently has 400 sewing machines and an annual output of more than 1 million sets of bedding products.

In terms of cotton yarn, the Group is also one of the few large-scale manufacturers in China capable of producing high-count yarns, and is the fourth largest domestic manufacturer of high-count yarns and fine-count yarns.

The group has 6 spinning production workshops, and the existing ring spinning equipment reaches 450,000 spindles, including internationally advanced equipment such as Swiss Rieter combing machine and Italian Savio automatic winding machine. , can produce more than 30,000 tons of cotton yarn every year.

Based on the group’s strong technical strength, the group is fortunate to become a high-quality supplier designated by many famous domestic and foreign brands.

With its key enterprise technology development center in Shandong Province and a R&D team of approximately 100 people, the Group is committed to research and development in order to move its products towards high quality

and branding.

Taifeng’s bedding series has reached more than 1,000 types, and it has developed more than 120 types of cotton yarn products.

In addition, the group attaches great importance to quality control and has advanced and complete testing methods.

To this end, the Group's "Taifeng" trademark was awarded the "China Well-known Trademark" by the State Administration for Industry and Commerce, and the bedding products branded "Taifeng" obtained the national product quality inspection exemption certificate.

The Group’s bedding products and cotton yarn products were awarded the title of “Shandong Province Famous Brand Products”, while the Group’s combed yarn was also recognized as a “China Famous Brand” by the General Administration of Quality Supervision, Inspection and Quarantine.

The group passed the ISO9001:2000 quality system certification and was awarded the "Shandong Quality Management Award".

Taifeng’s bedding business has a strong distribution network, with more than 130 stores or counters distributing its bedding products across the country, covering 19 provinces and cities.

In view of the huge development potential of domestic bedding products, the Group will continue to expand its sales network and cooperate with Kangbai Group, a well-known healthy bedding product and distributor with more than 2,000 franchise stores in China. Build and grow our bedding brand more effectively.

Product and service introduction: The four-piece cotton poetic bedding set is a set composed of sheets and pillowcases. It has bright colors, novel and generous styles, and has a very good affinity with the skin. Even if it is close to the body, it will not It has properties such as skin irritation and is a must-have for home life.

The four-piece set of cotton poetic and picturesque bedding is mainly made of high-quality cotton material. It is produced in Yiwu, Zhejiang. The specification is 200230/220240cm, and the single-piece packaging specification is 50 sets/piece.

The four-piece cotton poetic and picturesque bedding set also has a very good effect. The fabric body is comfortable and has good softness.

Home Textile Market Analysis

In recent years, the annual output value of China's home textile industry has reached 654 billion yuan, growing rapidly at a growth rate of 20%, which is twice the growth rate of GDP.

Therefore, the home textile industry has become one of the high-growth industries in China.

1. According to a survey by the China Home Textile Industry Association, my country's per capita textile consumption is 27% lower than the world average, but my country's home textile production accounts for less than 50% of the total textile production in developed countries. Therefore, my country's home textile production The industry has broad prospects.

2. The development of the home textile industry and the real estate industry are closely related.

With the improvement of housing conditions in various places in recent years, home decoration consumption has increased rapidly at an annual rate of 15%. my country's home decoration projects in 2010 are expected to exceed 2 trillion, which has also driven the growth of home textile consumption. Take off.

3. Since 2006, the number of marriages in our country has increased significantly. There will be 10 million new couples every year. According to the age distribution of the population, this situation will continue for several years.

This alone brings a market capacity of 20 billion wedding home textile products to the home textile market.

4. The prosperity of the tourism industry has also promoted the development of the home textile industry. The rapid increase in the number of hotels across the country has directly driven the growth of home textile sales.

5. The sales of home textile gifts in gift companies continue to grow, reaching about 20%-30% and rising year by year.

It can be seen that in the next few years, home textiles will become another pillar of the textile industry like clothing.

Advantages of joining

R&D design

We have more than 180 professional and outstanding R&D personnel, and our R&D capabilities are among the best in the industry.

Product quality

It has passed international quality system certification many times and won honorary titles such as China's Well-known Trademark.

Detailed market analysis guidance

Taifeng will send professional sales staff to conduct on-site store location selection and location evaluation.

Standard image design support

The company's designers will professionally design images for franchise stores free of charge to form a unified and complete visual identity system.

Intimate training support

The company's marketing department will provide professional pre-opening training, in-store training and irregular on-site system training.

Professional market planning

The company's marketing department will provide long-term free supervision, display and pre-planning of promotional activities, and a series of nanny-style services to the franchise stores, including follow-up support during the activities. .

Fast and free logistics distribution

The company's logistics department provides free logistics and distribution services to all regions across the country and implements strict order management processes to ensure fast and efficient cargo circulation to meet the needs of front-line Market ordering needs.

***Exclusive information support

The company will introduce a professional terminal ERP information management system to realize networking and information transmission with end customers, truly ensuring that the company’s internal and external Information and customer system sharing.

Free exchange system

The company will implement a 100% exchange system, which greatly reduces the investment risk of franchisees.

Inspiring mechanism

Based on the completion of indicators, the company will give a certain percentage of rebates.

Strong advertising support

The company will hire celebrity spokespersons and place advertisements in major media across the country to greatly enhance brand awareness.

Taifeng Home Textiles’ strong wealth support ensures worry-free operation and easy money

Franchise support

1. Training support: The headquarters provides agent employee training and copywriting Planning, business negotiation, human resources and other training.

2. Supply channels: Ensure smooth product supply channels and stable product processes.

3. Inventory supply: strong and stable inventory supply.

Free agents and dealers from worries and ensure there is no shortage.

4. Rebate policy: guarantee sales rebates, implement a cumulative purchase reward system, and provide various forms of reward dividends at the end of the year (such as travel, cash, courses, etc.) to ensure profits for everyone who participates in product promotion.

5. Risk support: All distributors and agents promoting products do not need to bear any risks, and the headquarters fully supports the operations of each agent.

6. Management support: brand management, financial management, logistics management, risk warning and other related support.

7. Think tank support: If dealers encounter problems that cannot be solved or are difficult to control during product promotion and marketing, the headquarters will send dedicated personnel to solve the problems in a timely manner.

The franchise policy includes store sales: directly set up Yubo product counters in existing stores to increase the range of choices for consumers after entering the store, which can immediately and quickly increase business income.

At the same time, the original business products and Yubo products are fully shared, mutually driven, mutually promoted, and simultaneously improved, making it difficult for you not to make money! All stores are available, such as shopping malls and supermarket counters, clothing stores, cosmetics stores, jewelry stores, home furnishing stores, etc.

The company's product distribution and logistics support, exquisite product brochures, guaranteed after-sales service, and full training support.

Group buying business: Taifeng home textile products are rich in variety and affordable, and the group buying business scope is extremely wide, including local hotel bedding, corporate welfare for enterprises and institutions, student dormitories, business celebration gifts, and conference promotional gifts. etc. have formed a rigid demand for the group buying business of Yubo Home Textiles. The headquarters has many years of experience in carrying out the group buying business of home textiles. It cooperates with agents to buy product samples and exquisite product albums, guarantees after-sales service, and provides full training and guidance, allowing you to easily enjoy the benefits of the group buying business. huge profits.

Mobile operations: Set up mobile operations in local densely populated commercial areas (such as shopping malls, supermarkets, bazaars, schools, entrances to large communities, etc.), taking advantage of the super popularity of the commercial areas, zero You can start selling with zero investment.

Go there if it is popular. Only a small amount of samples are needed. The company is equipped with exquisite product brochures and provides full training and guidance.

With Taifeng Home Textiles’ good brand image and super attractive and cost-effective products, there will definitely be a rush to buy and you can easily increase your wealth every day.

No store sales: Any natural person who meets the conditions for joining Taifeng can join Taifeng's "zero-risk rapid wealth increase plan" to quickly increase personal wealth.

Only a small amount of goods are purchased as samples, and the company is equipped with exquisite product brochures and can start using its own interpersonal network to achieve sales.

As the saying goes, one word spreads to ten and ten spreads to hundreds. It is foreseeable that with Taifeng Home Textile’s good brand image, excellent product quality and attractive product prices, you can quickly develop in the local area by using the interpersonal communication effect. business.

The company's strong product distribution and logistics support, guaranteed after-sales service, and full training support make it so simple to quickly increase wealth!

Conditions for joining Taifeng Home Textiles Agency: 1. Have a certain degree of awareness and loyalty to the Taifeng Home Textiles brand and its products, and the business philosophy can be highly consistent with the company; 2. Be honest and trustworthy, Have the determination and confidence to develop together with the company in the long term; 3. Have successful sales experience and a certain strategic vision; 4. Have a high sense of responsibility and enthusiasm for the business you invest in, based on the company's development and business ideas, Able to accept company guidance.

5. A natural person or corporate legal person who has the ability to independently bear civil liability.

Brand Honor: 2012

2011-2012 China Home Textiles Most Famous Quality Award

Shandong Famous Brand Products_"Taifeng" Brand Bedding

2011

National Textile Industry Model Worker Title-Executive Director Liu Chunwei

Top Ten Fashion Bedding Products in 2011-2011 Spring and Summer New Product "Romantic Dependence"

Lvdong.2011 Enterprises with the Most Development Potential in China's Economy

Lvdong.2011 Top Ten Leaders in China's Economy - Chairman Liu Qingping

The first national industrial key industry "2010" Cotton and chemical fiber textile industry - top ten sales "top three"

2010

Third Prize for Scientific and Technological Progress Award of China Textile Association - "Taifeng" brand bedding

Second Prize of Shandong Provincial Department of Science and Technology Technology Market Golden Bridge Award - "Taifeng" brand bedding

"Zhangqian Cup" 2010 China International Home Textile Product Design Competition Excellence Award - "Taifeng" brand bedding

"Yarn Yarn Excellence Award" - "Taifeng" brand combed cotton yarn

2010 Shandong Province Marketing Innovation Award

Product Picture: Product Picture brand introduction Taifeng Textile Group was founded in 1987. Its predecessor was Laiwu Second Cotton Mill. In 2001, "Taifeng Textile Group Co., Ltd." (referred to as "Taifeng Group") was established, with subsidiaries including "Shandong Taifeng Textile Co., Ltd., "Laiwu Taifeng Textile Co., Ltd.", "Hong Kong Home Textiles Co., Ltd.", "Australian Windsally Group Co., Ltd." and more than ten branches.

The company has passed ISO9000, ISO14000 and OHSAS18000 international management systems and oeko-texstandard100 EU ecological textile certification, and has self-operated export rights and "two yarns and two cloths" export rights.

At the same time, the company has its own bonded warehouse and is a Class AA export enterprise of China Customs and a national first-class export production enterprise.

After 20 years of development, today's Taifeng Textile Group has developed into a large-scale textile enterprise group integrating spinning, dyeing, weaving, home textiles, thermoelectricity and building materials, and has successively established offices in Beijing and Shanghai. , Guangzhou, Shenzhen, Hong Kong and Australia have established branches. By the end of 2006, the group had total assets of 1.58 billion and 6,300 employees.

Taifeng Group attaches great importance to technology investment and innovation, adheres to the guiding principle of "high starting point introduction, high-level development, and high-efficiency development" and has successively introduced advanced technology from Italy, Germany, Switzerland, France, the United Kingdom, etc. Advanced production equipment such as automatic winding machines, sizing machines, warping machines, air-jet looms, jacquard machines and home textile production lines.

The company currently has 600,000 ring spinning spindles, 680 extra-wide electronic jacquard machines, 420 rapier looms, and 1,000 lockstitch machines; it has an annual output of 70,000 tons of cotton yarn, 60 million meters of gray fabric, and 9 million pieces/set of supplies.

The group established its own professional technology center in 2001. The technology center has established multilateral technical cooperation relationships with universities and scientific research institutions such as Fudan University, Qingdao University, and Donghua University. It also employs academicians of the Chinese Academy of Engineering all year round. Mei Ziqiang and many other well-known professionals serve as technical consultants for the company.

It is the core driving force to promote the group’s technological progress.

The Group attaches great importance to new product research and development, investing more than 5.0% of sales revenue in research and development every year. It has successively developed and produced more than 250 new products in 21 major series, filling many gaps in Shandong and the textile industry.

Among them, 15 new products won the "National Key New Products", 4 new products won the "Shandong Province Science and Technology Progress Award", and 2 new products were included in the "National Torch Plan Project". Twelve new technologies, including silk fiber, fine denier fiber, and new slurry replacing PVA, have obtained provincial and national group appraisals.

“Chinese Famous Brand”, “National Inspection-Free”, etc. Each of these honors will push Taifeng people to reach new heights.

Technical strength Taifeng is a national high-tech enterprise with a key technology center in Shandong Province. It has 450,000 ring spinning spindles and can produce more than 30,000 pure cotton, polyester-cotton and various fiber blended yarns. tons, the technical equipment is at the first-class level in the same industry in China, with internationally advanced testing and testing instruments, a sound technology research and development system, advanced research and development means, and strong technological innovation capabilities, achieving an unconventional and unconventional combination of enterprise scale and technological progress. Development by leaps and bounds.

Taifeng Yarn Taifeng is one of the largest high-count combed yarn manufacturers in China. Based on high quality, high added value, and high-tech content, it strives to create a high-quality image and achieve high-quality products. , stable development with high market share.

Technical equipment is introduced from a high starting point, developed at a high level, and developed with high efficiency.

Taifeng vigorously develops and improves the level of textile technology and continues to carry out technological transformation, so that the company's production equipment capabilities, technical means and process level rank among the industry's leading positions.

Scientific Research and Development Taifeng uses technology, products, information, talents, equipment and other resources to attach great importance to the research and development and innovation of technology and products to provide strong technical support for the development of enterprises and enhance product market competitiveness and development. stamina.

Quality Inspection Taifeng adheres to the development path of quality and efficiency, regards product high quality as the basis of high efficiency, and has established a strict and efficient quality system, so that every product with the Taifeng logo becomes a A symbol of excellence in quality and craftsmanship.