‘At the beginning, an entrepreneur should have his own brand. Otherwise, no matter how many years you work hard, it will always be someone else’s. ’ ‘Other people’s brands can be taken away at any time, and I have always been passive. ’ So, how do entrepreneurs create their own brand? The theme of the 29th issue of Power 100 Entrepreneurship Dream Factory is ‘How to build an independent brand’. Registration for lecturers has ended. Registration for readers has started. You can call the reporter hotline to register: 18638552233, 13592595246. Doubts: Doing bulk cargo is too tiring, and how to create your own brand is a problem. Yesterday, Mr. Zheng, a citizen, reported to reporters: "I have been doing bulk clothing business for several years, and I feel that doing bulk cargo is not only tiring, but also difficult to expand." I also thought about joining a brand, but the cost was too high. I wanted to create my own clothing brand. In the early stage, I wanted to find like-minded friends and start a business together. Once the brand reaches scale, the trademark will be registered and produced by the factory. Although there is a plan, considering that the current transfer fee and rent are too high, and the economy continues to be sluggish, making a move rashly will cause a lot of pressure. ’