Perhaps some people think that Li Ziqi is a clean internet celebrity and maintains his original intention; some people think that Li Ziqi has stopped updating for three months, which will inevitably attract people's attention. In fact, Li Ziqi and Hangzhou Weinian Company have always had a cooperative relationship. As Li Ziqi and the company had ambiguities in the direction of development, all trademark applications applied by the company were rejected in accordance with the law.

In fact, when applying for a trademark, you need to pay attention to two particularly important points. The first point is the requirement of the subject. The trademark needs to be able to correspond to a company or individual. The second point is that it will not violate relevant laws. When Li Ziqi became more and more popular, all companies wanted to take advantage of the popularity, but trademark registration was not a simple matter. There are differences in development between Li Ziqi and Weinian Company

We cannot measure Li Ziqi’s development by the standards of Internet celebrities. After all, Li Ziqi has become an Internet celebrity who promotes Chinese traditional culture and profits. Since Li Ziqi posted videos on external or intranets, Li Ziqi has received more and more clicks. This will result in the company's profits getting higher and higher after cooperating with Li Ziqi, but Li Ziqi will not be able to get the development direction he wants. When the two are at odds with each other, there will naturally be many differences. The rejection of the trademark was very popular, and many netizens felt that Li Ziqi should have handled the matter better

At the beginning, everyone wanted to cooperate with Li Ziqi, but Li Ziqi chose Hangzhou Weinian Company. On the one hand, it is because both parties have almost the same ideas and there will not be particularly big differences. On the other hand, it is because Li Ziqi pursues a state of freedom, rather than losing his original intention to achieve the purpose of shooting videos. As network traffic increases, there is a growing gap between the development of companies and Internet celebrities. Relevant departments immediately rejected trademark applications that did not meet legal standards. After netizens learned about this incident, they felt very happy.

In general, Li Ziqi was able to complete the video shooting in a better state and did not forget the original intention of shooting the video. However, the company's development failed to meet Li Ziqi's expectations, which caused the two to part ways.