The special protection provided by the "Trademark Law" for well-known trademarks includes: 1. Unregistered well-known trademarks. Paragraph 1 of Article 13 of the Trademark Law stipulates that if a trademark applied for registration for identical or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China, and is likely to cause confusion, it shall not be registered and its use shall be prohibited. It can be seen that unregistered well-known trademarks enjoy exclusive rights similar to ordinary registered trademarks. 2. Registered well-known trademarks. Paragraph 2 of Article 13 of the Trademark Law stipulates that a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public, and causing the registrant of the well-known trademark to mislead the public. If your interests may be harmed, registration will not be granted and use will be prohibited. It can be seen that in addition to the exclusive rights of trademark registration arising from trademark registration in accordance with the law, the registrant of a well-known trademark also has the right to prohibit others from registering or using the well-known trademark on a certain range of non-similar goods, and even has the right to prohibit others from using the trademark as a well-known trademark. Trademarks are used as part of a business name. Specifically, the expanded protection is mainly reflected in the following three aspects: (1) If a trademark that is identical or similar to someone else's well-known trademark is applied for registration on non-similar goods, and may damage the rights and interests of the well-known trademark registrant, the National Industry and Commerce Administration The Trademark Office of the Administration Bureau rejects its registration application; if the applicant is dissatisfied, he or she may apply to the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce for review; if it has been registered, within five years from the date of registration, the well-known trademark registrant may request the State Administration for Industry and Commerce to The Trademark Review and Adjudication Board will revoke it, but there is no time limit for malicious registration. (2) Using a trademark that is identical or similar to another's well-known trademark on non-similar goods will imply a connection between the goods and the well-known trademark registrant, which may damage the rights and interests of the well-known trademark registrant. The trademark registrant may request the industrial and commercial administrative authorities to stop it within two years from the date it knows or should have known it. (3) From the date of recognition of a well-known trademark, if others use words that are identical or similar to the well-known trademark as part of the company name, and may cause misunderstanding by the public, the industrial and commercial administration authorities will not approve the registration; if it has been registered, The registrant of a well-known trademark may request the industrial and commercial administrative authority to cancel it within two years from the date he knew or should have known it.