Peony cigarette 327 is a domestic cigarette with high cost performance. The general price is a box in 28 yuan, which is in line with the consumption level of the general public and belongs to the middle-grade cigarettes.

Peony is a cigarette brand of Shanghai Tobacco Group. 1969, Shanghai Cigarette Factory redesigned the trademark "Peony" and introduced the red peony flower, also known as "Red Peony".