supermarket investment proposal (I)
xxxx supermarket is located in the business center, which is a large-scale comprehensive modern shopping center integrating shopping, leisure, food and entertainment. The supermarket has a total construction area of 7, square meters and a store area of 6,3 square meters. The supermarket adopts computer settlement and sales system, and is equipped with modern facilities and equipment such as large central air conditioning, escalators, automatic fire sprinkler and electronic monitoring system.
the company takes "customer first, improving service, catering to consumer demand and leading consumer fashion" as its own responsibility, and makes every effort to build a first-class shopping place. Now, we are inviting investment for the society, and the specific investment proposal is as follows:
1. Scope of investment:
1. Food:
Leisure food, puffed food, milk powder, biscuits, tobacco and alcohol, drinks, cold drinks, dried fruits, grain and oil, condiments, canned products, cooked food, specialty snacks, cakes, staple food kitchens, bread, cake shops, pickles.
2. Fresh food:
Seafood, aquatic products, raw meat, vegetables, fruits, bean products, pickles, dried vegetables and eggs.
3. Department stores:
Daily cleaning products, office stationery, paper products, ceramic and glass products, daily necessities, stainless steel products, wooden and bamboo products, plastic products, luggage, sporting goods, toys, shoes, bedding, knitting, women's products, clothing, books, audio-visual products, small household appliances and bicycles.
2. Investment invitation time: April 15th, 28-May 3th, 28.
Third, the target and conditions of investment:
1. Manufacturers, companies or individuals with certain business ability and economic strength, unlimited geographical area, reliable credit and long-term cooperation;
2. Have good professional ethics, and consciously abide by the laws and regulations of the state and the rules and regulations of the enterprise;
3. Strong organizational concept, able to consciously accept management and supervision;
4. Have thorough market analysis ability, advanced business philosophy and the ability to grasp market opportunities for the commodities they operate;
5. Be able to pay all kinds of fees in time according to regulations.
IV. Mode of cooperation:
1. Supplier: refers to the manufacturer, company or individual who provides goods and related support to the supermarket according to the terms of the agreement signed with the supermarket. This method has two forms: ① the supplier supplies the goods according to the purchase price, and the supermarket sets the price of the goods; (2) The supplier provides the suggested selling price of the goods, and the shopping center draws profits according to the approved proportion.
2. Joint venture: refers to the cooperative mode in which the supermarket provides the venue with compensation, the supplier operates independently, pays for itself and settles the accounts on a monthly basis.
3. Rent invitation:
V. Investment invitation procedures:
1. Registration:
① Registration time: April 15th, 28, location:
② Relevant materials to be submitted for registration:
A. Qualification certification materials of applicants: copies of business license, tax registration certificate and health permit; If the applicant is an agent, a copy of the manufacturer's authorization letter and other relevant materials should be provided.
B, commodity quality certification materials: product certificate, health inspection report, manufacturer's production license, manufacturer's hygiene license, sales license of the place where foreign goods enter the store, trademark registration certificate, copy of bar code certificate and other relevant materials.
C, the above materials must be stamped with the red seal of the company or the personal signature of the person in charge of the registration subject before submission, and the above materials must be within the validity period of the certificate.
d. Commodity quotation: barcode, commodity name, unit, specification, supply price, suggested retail price, place of origin, shelf life, quotation time, etc.
E, provide necessary commodity samples (in kind).
2. Time for qualification examination of applicants: April 15th, 28-May 1th, 28.
3. Notify the applicant of the negotiation time and place by telephone:
Notification time: May 1, 28-May 12, 28
4. Negotiate, determine the supplier or joint venture partner, and inform the other party in writing;
time: may 12-may 18, 25
5. both parties sign the agreement and pay the relevant fees (sample and commodity information list).
date: may 18th-? May 3, 28
Investment Tel:? Contact person:
supermarket investment invitation scheme (II)
I. Investment invitation principle
Before inviting investment, the whole supermarket should be designed and planned in a unified way, and the complementary promotion between different varieties and different styles and grades of the same variety should be fully considered.
the unified operation of supermarkets includes five aspects: unified management and regulation, unified investment management, unified marketing, unified service supervision and unified management. Among them, "layout design management and unified investment management" are the basis and origin of the latter three unified work. The success or failure of this work not only determines the success of the early planning of supermarket operators, but also determines the success of the management of commercial operation of shopping centers in the later period.
the first basic principle: layout design and investment promotion should be carried out first, and then planning and design should be carried out. Many supermarket operators did not entrust experts to carry out layout design and product layout. In the process of attracting investment, they found that large suppliers and associates who wanted to come in found that many planning designs did not meet their own requirements and made more temporary changes.
our company not only abides by the golden ratio of each item in the shopping center, but also constantly innovates, not only considering the proportion of items, but also paying attention to the design of commercial culture. The whole VI system is designed around the dynamic line of the store and has a commercial atmosphere.
the second basic principle: to maintain the unified theme image and unified brand image of shopping centers, unified concept design in advance is the foundation. Investment promotion should always pay attention to maintaining and managing the established business theme and brand image.
the third basic principle: the investment target of shopping centers should be different in function and form, and different products should complement each other. Simply put, the differences in the same industry are different grades and styles, and we can't blindly recruit the same kind of products with the same grade.
the fourth basic principle: the choice principle of shopping center management mode. Part of the core main retail should be self-operated as far as possible, and then suppliers and associates with strong operating strength should be recruited; As far as possible, in the store, joint-venture deduction points are mainly used, supplemented by leasing, which can also enhance the overall control of the operators on the shopping center and improve their business performance.
the fifth basic principle: the principle of investment order. The principle that the leased area comes first, then the joint venture, followed by big brands and suppliers, and supplemented by retail investors; The principle of attracting more popular projects first, giving priority to retail shopping projects and supporting auxiliary projects.
the sixth basic principle: the principle of attracting investment in the core self-operated area is conducive to the overall layout of people entering the retail area of the store, and it is also convenient to turn around to other areas. The passage is like a blood vessel, so it is convenient for people to turn around. () Store layout should give full consideration to the correlation between commodities.
The fruits and vegetables of shopping centers, especially large shopping centers, are suitable to be placed at the end of the business axis.
the seventh basic principle: the principle of preferential investment for special merchants. "Point to face, characteristic management" is the management characteristic of shopping center. Special merchants refer to business units with high cultural, artistic and technological contents. Giving them preferential policies and inviting them to enter can enhance the cultural atmosphere and enliven the atmosphere of shopping centers. Of course, the business scope of special merchants should be consistent with the business theme and brand image of shopping centers.
the eighth basic principle: the principle of releasing water to raise fish is adopted in lease operation. Because of the long-term characteristics of shopping center operation, the practice of basic rent+floating rent and quality service is adopted, and the floating rent is linked to sales, so that the whole shopping center will be truly prosperous. Only in this way can operators and merchants grow together. The principle of releasing water to raise fish can be understood as the principle of "being popular first, then doing business, and sharing the growth space together".
the ninth basic principle: the "management" of unified investment promotion should fully embody and emphasize the unified service for merchants. Unified services include unified merchant settlement, unified marketing services, unified information system support services, unified training services, unified store planning guidance services, unified administrative affairs management services and so on. This "unified service" should not only be reflected in the ideas and investment contracts, but also in the later marketing management. What merchants are most eager for is profit.
the tenth basic principle: shopping centers should have perfect information systems, attach importance to knowledge management, and provide convenience for shopping center managers, contracted merchants and customers.
the establishment of a unified information platform and meticulous management can not only provide customers with convenient services such as unified cashier and one-card consumption, but also provide rich and accurate customer information and market information for the majority of contracted merchants, and even provide more detailed business information, such as information on the purchase, sale and storage of retail commodities. It can also provide the shopping center with business information such as layout density, item collocation, personnel allocation, venue efficiency, merchant performance, etc., which is convenient for the shopping center to redistribute the business space (scarce resources) after analysis.
investment promotion is not a job that is finished before opening. In fact, the investment promotion of shopping centers is an infinite cycle. Before opening, it is a large-scale investment promotion, and after opening, it is adjusted according to the sales situation. This requires the analysis and support of information systems, and it also requires knowledge-based auxiliary decision-making.
second, the core of investment promotion planning-investment promotion plan
To formulate investment promotion plan and marketing publicity plan, we should make careful preparations to protect the interests of operators. It is necessary to determine the investment schedule, main investment sites, main investment backbones, investment promotion and planning, main investment activities and investment expenses, and get the support of the main leaders of the operators. Before carrying out the actual investment promotion work, we first determine the investment promotion objectives, and then determine the specific conditions.
Conditions for inviting investment in the leased area:
Rent is charged according to the practical area, and the specific scheme is omitted
Conditions for inviting investment in the joint venture area:
You can adopt the method of basic rent+sales commission, and link the operating performance with the rental income, so as to close the unified operating relationship between the joint venture merchants and the shopping center.
air conditioning fees shall be charged uniformly; Air-conditioning equipment such as compressors and pipes are provided by the merchants themselves, and the air-conditioning expenses are paid by themselves.
supplier support and services to reduce operating costs, such as distribution services
investment invitation schedule
As the investment invitation task of large shopping centers is heavy, the investment invitation time should be arranged in advance, in which large businesses should do relevant work in advance, formally confirm their intentions after the project design scheme comes out, modify and improve the scheme design according to the specific requirements of large businesses, and then enter the construction state to avoid losses caused by forced modification of the scheme.
Investment team building
Our company has professionals
Investment promotion determines the cost ratio and total cost (omitted)
Investment management:
Blindly inviting investment, which costs a lot and has poor results, is a problem that operators are worried about.
investment promotion expenses mainly include: personnel expenses, reception expenses, publicity expenses-advertising and investment promotion activities.
an important measure to reduce investment cost and improve investment efficiency is to entrust a professional consulting company to attract investment.
Strategies for the use of investment promotion expenses:
1. The investment promotion task index is decomposed into people, and the cost is decomposed into people.
2. Focus on key investment promotion and avoid piecemeal knocking.
3. Focus on ensuring the salary and reward management of outstanding investment talents.
4. Pay attention to customer marketing and relationship marketing, and tilt the expense arrangement.
There are not many soldiers, but they are skilled. Merchants don't need to sit in the office all day. The main performance of merchants is the investment results. Merchants need to maintain continuity, so they need good incentives.
third, the establishment and optimization of the investment team
the team knowledge structure of the investment team needs careful planning in advance, and it is best to have a vision of attracting investment in the northwest and adopt the following personnel combination.
the best combination of investment promotion team: 3 investment promotion personnel
one investment promotion director who is fully responsible for investment promotion.
there are two investment managers, one of whom is responsible for the investment promotion of the leased-out area and associated households; One is responsible for attracting investment from suppliers.
Guarantee of investment quality: According to our summary of various investment cases, it is found that many entrepreneurs, as operation management teams, take good positions as bait and take kickbacks from suppliers.
there should be better restraint measures for investment inviting personnel, mainly to control the quality of investment inviting. For projects entrusted to the management team, the quality of investment inviting and acceptance criteria should be stipulated in the entrustment contract.
IV. Investment promotion and publicity
The three objectives of investment promotion for supermarket projects are:
1. Attracting the eyes of big merchants
2. Attracting brand suppliers to enter the market
3. Making good publicity for the opening and attracting consumers' attention
In attracting big merchants to settle in, various publicity methods should be adopted: newspapers, professional magazines and online media. We suggest that we should not only pay attention to the publicity of the project itself, but also highlight the brand of the enterprise. For example, we can ask business experts to write a special publicity to upgrade the project grade and shape a good brand image, so as to lay a good foundation for the subsequent opening and operation.
TV: attracting investment for small and medium-sized retail investors
newspapers and professional magazines: attracting investment for big merchants
It is very important to create momentum. Sun Tzu's art of war says: If you defeat the enemy without fighting, the potential risks will be short, and you should rely on your own advantages and pay attention to the synergistic effect of propaganda.
in terms of investment promotion, we can't completely adopt the advertising mode, and our company's resources in this area can complement each other.
V. Investment Promotion and Negotiation Strategies
Commercial management companies will lead the investment promotion work and make full use of the existing social resources for investment promotion. Our company not only maintains good relations with big merchants, but also our business vision and consulting service level can be trusted by big merchants. In addition, our company has done business planning for dozens of supermarkets in northwest China, and is quite familiar with all aspects of investment promotion, which can win the maximum profit for operators.