Is it feasible to register a trademark personally in Beijing? How should I handle a personal registered trademark? Xiaobian brought it to you? Individuals apply for registered trademarks? Related knowledge, which may be what you need. How do individuals apply for trademark registration?

application route:

1. You can go to the registration hall of the Trademark Office (Beijing) in person,

2. You can entrust a trademark agency to handle it.

Application fee:

1 yuan official fee shall be paid to the Trademark Office; If an agency is entrusted, an agency fee of about 6-8 yuan shall be paid to the agency.

Information required for application:

1. Trademark pattern is required;

2. The scope of goods or services to be used for the registered trademark;

3. identification documents: a. if the company applies, a copy of the company's business license is required; B. Personal application: a copy of the business license and personal ID card of individual industrial and commercial households is required. What should individuals pay attention to when applying for trademark registration?

1. Inquire about the trademark first. If there are no identical or similar trademarks in advance, you can make application documents and submit the application;

2. About one month after the application is submitted, the Trademark Office will issue you an application acceptance notice within ten working days (this period is called the formal review stage).

3. After the formal review is completed, it will enter the substantive review stage, which will take about one year.

4. If the substantive examination is qualified, it will enter the announcement procedure (this period is 3 months, also called the objection period);

5. When the announcement expires, no one raises any objection. You can get the registration certificate. What are the advantages of word mark?

general trademarks can contain words and patterns. However, we suggest that when you apply for a registered trademark, it is best to focus on words. This is because:

When applying for a registered trademark, the inquiry of existing trademarks (including registered and unregistered trademarks) is mainly based on words. This makes it difficult to judge whether your trademark pattern is the same or similar to an existing trademark pattern. There is no doubt that the inclusion of trademark patterns in the registration of trademarks greatly enhances the probability of rejection of registered trademark applications. At the same time, even if your application is approved, the possibility of others suing you for trademark infringement will greatly increase in the future. For example, McDonald's has successfully prevented other trademarks from using the golden bow pattern similar to its trademark in court several times. This means that the owners of these trademarks must give up their currently registered trademarks, redesign and apply for new registered trademarks;

one of the most important criteria for judging whether a trademark is similar is to see whether its words are similar to those in other trademarks. If you successfully register a word mark, you have actually deprived others of the right to use the same name to promote their products or services, no matter how different the logo of its trademark is from yours. This has actually achieved the purpose of your trademark registration;

Except for a few trademarks with huge advertising investment and extremely special design, it is generally difficult for people to remember the pattern of a trademark and establish the connection between the trademark pattern and the product or service on this basis. What your customers can remember is the literal content of your trademark. Registering in word mark can get twice the result with half the effort;

when using a registered trademark in the future, you can use both the registered trademark (with the mark) and the unregistered pattern trademark. Intuitively, this is not much different from registering the trademark pattern with the text.

and another advantage of this is that if you need to modify the logo in the future, you don't need to apply for a new trademark. History has proved that the frequency of trademark pattern modification is far greater than that of trademark text modification.

of course, if the logo you designed is really different and has great market value, you should include it when you apply for trademark registration. Another feasible method is to register the design trademark separately from word mark. In this way, even if the registration of the design trademark is rejected, or the design trademark is challenged by others' trademark infringement in the future, it will not affect your registered word mark. What are the principles of brand naming?

The naming of brands should adhere to the following seven principles:

(1) The principle of easy reading and remembering

Only when the brand name is easy to read and remember can it play its identification function and communication function efficiently. Therefore, this requires enterprises to be concise, unique, novel and loud when naming brands.

1. Concise. The name is simple, concise and lively, the number of words should not be too many, and it should be easy to spread. For example, when IBM was in the brand operation for a long time, consumers couldn't remember who it was, and later it was found that it was because of the name problem. Its original name is InternationalBusinessMachines, which is not only difficult to remember, but also difficult to read and write, and there are great obstacles in its dissemination. Later, IBM was reduced to? IBM? Three letters, so simple and easy to remember and spread, finally created its high-tech field? Blue giant? The image of a leader.

2. Unique. Brand names should show their unique personality and be clearly distinguished from other brand names or express their unique brand connotation. Such as? Red beans? The name of the shirt has the cultural characteristics of China, and it will touch things and remind you of Wang Wei's poems? Red bean shrubs grow in the south, and in spring they sprout many branches Hope miss the person to collect more, Xiao Xiao red bean caused people. ?

3. novelty. Brand names should be fresh, keep pace with the times, have a sense of fashion and create new concepts. For example, China Mobile launched a communication product for young people named? M-Zone? , it is more novel and fashionable, so it also wins the popularity of young people. There are also some restaurant names that are more fresh and contemporary, such as? Spicy temptation? Wait.

4. Loud. Refers to the brand name should be catchy and pronounced loudly to avoid words that are difficult to pronounce or have bad phonology. For example, wow, haha, being on the good side, etc.

(2) Respecting culture and crossing geographical restrictions

Brand naming must consider the adaptability of the brand in the future development process, which should not only adapt to changes in the market, time and space, but also adapt to changes in geographical space. Specifically, it should adapt to the cultural values of consumers and the cultural values of potential markets. Due to the differences in history and culture, language habits, customs, national taboos, religious beliefs and values of consumers in different countries and regions around the world, their views on the same brand will be different. Maybe a brand is very beautiful in this country, but in that country, its meaning may be completely opposite. For example, the panda is very popular in many countries and is a symbol of peace and friendship. However, in Islamic countries and regions that believe in Islam, it is considered a fat pig and a bad symbol. Crane stands for longevity in China and Japan, but it is regarded as the representative of fools and prostitutes in France. Chrysanthemum is the national flower in Italy, but it is a symbol of bad luck in France, and it is regarded as a demon flower in some countries in Latin America. Another example is the bat in our country, which is considered to have a beautiful association because it is homophonic with Fu, so it is there in our country? Bat? Electric fan, but in English, Bat translated into English means vampire.

Many digital brands in China are only named after Chinese characters, which has become a major obstacle to the internationalization of domestic brands due to differences in country, language and culture. Some brands adopt hanyu pinyin as a workaround, which proved to be unworkable, because foreigners don't understand the meaning of pinyin. CHANGHONG, for example, takes its Chinese pinyin CHANGHONG as its annotation trademark, but changhong has no meaning in the eyes of foreigners. Hisense, on the other hand, has a global strategic vision and is registered? HiSense? English trademark of, it comes from highsense, right? High sensitivity and clarity? This is in line with its product characteristics. At the same time, highsense can be translated as? High knowledge? , which embodies the great ideal of the brand. In the international naming of China brands, due to the ignorance of foreign cultures, there are always some things that make Chinese people laugh and cry, such as? Fangfang? When brand toothpaste and cosmetics entered the international market, the trademark was translated into? FangFang? And fang means in English? Poisonous snake teeth? In this way, who dares to put toxic things in their mouths and touch them, so the naming of this brand can open up the international market.

(III) Principle of Ambiguity

The naming of a brand can make consumers imagine, but it must not make consumers ambiguous and associate ambiguity through homophonic. For example, Goldlion was originally named? Golden lion? What is the pronunciation of people in Hong Kong? Lose everything? Hong Kong people and some Chinese in Southeast Asia pay more attention to auspiciousness, so for a long time? Golden lion? No one cares. Later, after analyzing the reasons, Mr. Ceng Xianzi, the head of Goldlion, divided Goldlion into two parts. The first part of Gold was translated into gold, and the second part of lion was transliterated as Lilai, named? Goldlion? After that, the result changed completely, so to speak. Goldlion? It is inseparable from its beautiful name that it can develop to this day and achieve such brilliant achievements.

(4) Suggest product characteristics

When naming a brand, you can name it from the characteristics, functions, forms and other attributes of the product, so that consumers can see what it is at a glance from its name. For example, Wuliangye, Sprite, Jiajieshi, Band-Aid, Meijiajing, etc., are used in batteries, which appropriately expresses the characteristics of lasting and strong products; Goodyear is used in tires, which accurately shows the durable properties of products. Some of their brands have even become synonymous with similar products, making it difficult for latecomers to start. The name of BusinessCom makes it almost synonymous with PDA. When consumers buy a PDA, most people will directly name it and even think that BusinessCom is a PDA and a PDA is a BusinessCom. Of course, this brand naming also has some shortcomings. The brand name has a high correlation with the product, which is easy to make the brand synonymous with this product, and may bring trouble to the brand extension and diversification in the future, such as Golden Throat Treasure.

individual registered trademark trademark registration