Why do you open so many cigarette shops when there is no business? My cousin opened a cigarette shop with a net income of more than 1 million yuan a year. How did he do it? My cousin told me quietly: Don’t underestimate the small traffic volume of the cigarette hotel, and few customers come to it, but ordinary people don’t know the secret behind making money.

Based on my cousin’s description, I summarized the secret of making money in a cigarette hotel as follows. What is a smoke shop?

A tobacco shop refers to a shop that has a legal business license and deals in tobacco and alcohol as its business scope. The tobacco and alcohol sold are both domestically produced and imported. There are tobacco and alcohol suitable for ordinary consumers, as well as famous tobacco and alcohol suitable for successful people.

The business scope of the tobacco shop:

If you want to sell cigarettes, you must apply for a tobacco license, and if you want to sell alcohol, you must apply for a food circulation license. Therefore, the business scope of the tobacco shop includes: tobacco, alcohol , pastries, candies, cans, non-staple food, beverages, and goods within the scope of the current business license can be sold. It's actually easy to figure out whether a tobacco shop makes money or not.

The revenue of a tobacco store is sales minus costs, minus store rental and labor costs, and the rest is profit.

1. Profits from selling cigarettes in cigarette shops.

Cigarettes are specially distributed by the State Tobacco Administration. The best-selling cigarettes are in short supply in the market. The quotas given by the Tobacco Administration to various franchised dealers and tobacco shops are different.

For example, the Tobacco Bureau distributes Chinese cigarettes to cigarette shops in communities and some tobacco retail stores. It also distributes cigarettes from outside the province and unsalable cigarettes. The cigarettes from outside the province are better than the cigarettes from within the province. The price is cheap, and the unsalable cigarettes have to be sold at a loss. The overall profit from selling cigarettes is between 7 and 20.

2. The channel through which you sell alcohol determines whether you can make money.

The purchase channel of wine in a tobacco hotel determines whether you can make money. People who open a tobacco hotel will be agents of a certain brand of wine, and then pair it with other famous wines.

The profit of being an agent of brand wine is as high as 50 to 60 yuan. For example, the profit of retailing a bottle of wine for 100 yuan is 50 yuan to 60 yuan. The profit of some other famous brand wines and ordinary drinks is 20 to 30 yuan. Costs and profits of tobacco stores.

Shop rent is the largest expense for a cigarette shop. The cigarette shop must be located in a prosperous area or near a high-end community. The cost of shop rent, water, electricity and labor costs is 300,000 to 400,000 yuan a year. These costs must be earned back.

If you want to open a cigarette shop, the most important thing is to sell cigarettes and alcohol in the cigarette shop, which requires an investment of 500,000 yuan.

Cigarettes and wine are special commodities. The working capital of opening a cigarette hotel is all on the goods. All the expenses of the cigarette hotel plus the money spent on goods, the total capital is between 700,000 and 1 million.

The secret of making money in a cigarette shop. 1. Cigarette shops sell fake alcohol.

The famous wines on the counter are all real. In order to distinguish the authenticity from the fake, customers will definitely take it to watch and identify it carefully. Some customers have also done enough homework and checked online for information on identifying the authenticity of famous wines. Customers think that by doing so, they will not buy fake wines.

Counterfeit liquor in cigarette stores is usually not placed on the counter at all, and the salesperson will hide the counterfeit liquor. When you come to a tobacco store to buy famous wine, the salesperson will show you the real wine and mix it with fake wine when you are not paying attention. Most popular hotels are honest and trustworthy, and only a very small number of criminals do this.

2. Recycle and transfer packages.

Famous Cigarettes and Famous Hotels will hang a sign in a conspicuous place in the store. The sign neatly states that it recycles Famous Cigarettes and Famous Wines at high prices all year round.

The real cigarettes and famous wines you take will be replaced with fake cigarettes and wines when you are not paying attention. Their operations and techniques are so fast that you cannot guard against them. After the replacement, they will tell you that they have achieved their purpose. No more collection.

3. Liquor display fees and advertising fees.

Don’t think that the neatly arranged bottles of wine on the shelves of tobacco stores are just for looks. In fact, it means that the winery wants to display its wine in order to promote its brand. Inside the tobacco store, it is in a relatively conspicuous location. Consumers can see it when they enter the store. When it comes to increasing the popularity of the wine, it is the so-called naming fee.

In addition to the display fees for alcoholic beverages, there is another way that tobacco stores can earn advertising fees, and that is the facade advertising of tobacco hotels. If a tobacco store is in a good location and the facade and front door are eye-catching enough, the liquor agent will negotiate with the tobacco store for advertising fees on the front door, which can also be regarded as an income for the tobacco store.

4. Recycle famous cigarettes and wine at high prices

Cigarette shops specialize in recycling tobacco and wine, especially high-end cigarettes and expensive old wine!

For example, Moutai and Wuliangye produced in the 1980s and 1990s, as well as some older wines, have a certain collection value because of their relatively small survival.

Because of this, many tobacco shops buy these old wines from the market at high prices, then store them, and sell them at high prices when the value rises to earn the difference.

During the holidays every year, many people buy famous cigarettes and wines as gifts. If the gift recipients cannot finish the consumption, they will take the remaining famous cigarettes and wines to the tobacco shop for sale. Cigarette shops will recycle famous cigarettes and wines at more appropriate prices as long as they are authenticated.

These recycled famous cigarettes and wines are sold at a cheap price to some high-end restaurants and restaurants at a wholesale price lower than the market price. This is the case with my cousin. The profits are considerable, and all are settled in cash. 5. Launch door-to-door service.

Nowadays, when people hold weddings or other happy events, the demand for tobacco and alcohol is relatively large. In such cases, tobacco shops will deliver the tobacco and alcohol to their doorsteps, and the tobacco and alcohol delivered are very sufficient.

My cousin launched this service and promised that unused cigarettes and alcohol can be returned and settled based on actual consumption. My cousin is doing better in this area. People who get married and hold weddings during holidays There are so many that you need to hire several people to keep them busy. 6. Rebate subsidies from manufacturers.

Nowadays, people’s living conditions are good, and the wine used for weddings is medium-to-high-end liquor. If the tobacco shop can complete a certain sales volume every year, the winery will compensate the dealers with sales rebates, the higher the sales volume. The more compensation, this is the winery’s way of promoting it. If you act as a distributor for a well-known brand of wine, the annual rebate amount will be considerable.

7. Tea is also an important income for tobacco shops.

The high-end teas sold in cigarette shops are actually of the poorest quality. The selling price is usually 10 to 20 times the purchase price, so do not buy tea in cigarette shops. 8. Food sold in cigarette shops is also an income.

The tobacco shop not only sells tobacco and alcohol, but also sells some non-staple food, such as instant noodles, ham sausage and beer. In summer, it also sells popsicle drinks, which is also an income of the tobacco shop.

Written at the end: How do ordinary consumers identify fake cigarettes and wine on the market.

One: How to identify fake cigarettes. 1. Check the condition of the cigarette packaging

Real cigarette packaging boxes are often exquisite, look new, and have bright gloss. Fake cigarettes often look very old, as if they have been placed for a long time, or the cigarette box looks dull. 2. Look at the cigarette trademarks

Open the cigarette box and carefully look at the cigarette trademarks. If the cigarettes are genuine, the trademark handwriting will be clearly printed and the signs on the sticks and packets will be exactly the same. On fake cigarettes, the trademark printing will be rough and the fonts will be the same. Small or unclear. 3. Smell the cigarette.

If you are not sure whether the cigarettes you bought are real, you can smell the cigarettes. Real cigarettes have a slight tobacco smell, while fake cigarettes have a strong flavor, or have no smell at all. 4. Light a cigarette

Light a cigarette and place it in the ashtray to make it burn automatically.

If the cigarette is real, it can be completely burned out. If it is a fake cigarette, it will burn out after a while.

Two: How to identify fake wine?

1. Improve your ability to distinguish between real and fake tobacco and alcohol. You can go online to learn relevant information, study seriously, and improve your ability to distinguish between real and fake tobacco and alcohol.

2. Carefully check whether the packaging is neat and intact. The real wine packaging has clear patterns and beautifully printed packaging with a glossy feel, while the fake wine packaging has blurry words.

The anti-counterfeiting patterns on real wine packaging will show different colors when viewed from different angles. They can only be used once and cannot be restored if slightly damaged. These packaging details are difficult for fake wineries to achieve.

Don’t believe too much in anti-counterfeiting labels. In today’s technologically advanced world, anti-counterfeiting labels and QR codes can be used. Nowadays, most counterfeit wines are made by filling old real wine boxes and bottles with low-quality wine. Such counterfeit wines are not risky and are not easy to identify. Pick up the wine box, turn the wine box over, and carefully observe the bottom of the box to see if there is any damage on the bottom of the box and whether there is too much glue. If so, it must be fake wine.

3. Find a trustworthy supplier, buy goods from him for a long time, buy goods from him for a long time, a reputable and conscientious supplier who understands the long-term and will not hurt customers who have long-term cooperation, and buy goods for many years Mutual trust will be formed.

4. If you suspect that the cigarettes or wine you purchased are fake, you can take the cigarettes to the local tobacco bureau and the wine to the local dealer and let them identify the authenticity for you. They will help you identify authenticity for free, and the identification results they give are very authoritative.

The above is the real reason why the tobacco shop seems to have little business and will not close down.

1. There are channels behind it

Cigarette shops that seem to be unattended actually do not rely on customers to come to buy. Most cigarette shops have large distribution channels behind them. Yes, we will cooperate with many units. The purchase of gifts during the holidays has basically been negotiated and placed. There is basically no need to do it this year. Therefore, even if no one comes to buy, it doesn’t matter to them, because the sales behind it are The channel is really bigger than you think.

2. The source of income of tobacco shops often does not rely on one or two retail sales

They mostly rely on wholesale and group buying. This is the biggest source of income. In business, if you always sit and wait for customers to come to your door every day to buy such a small amount of goods, you will probably starve to death. How can you sit there so leisurely every day? (Related recommendation: How do supermarkets make money when there is no business? Supermarket employees reveal the secrets of making money in supermarkets! This is the truth why more and more supermarkets are opening!)

They are not expecting people to buy one or two cigarettes In order to make profits, their target customers are mostly big customers such as big bosses and big hotels. The amount of tobacco and alcohol for a wedding banquet is not a small amount.

3. Have a stable customer base

Some cigarette shop owners have their own stable large customers.

For example, if a company holds an annual meeting, the number of drinks is very objective. It is not necessary to go into details about how much you can earn from one bottle. However, with such an order, quantity will win. This is the power of group buying.

After all, in a human society, if there are many banquets, naturally there will be more tobacco and alcohol consumption.