Simple and easy to understand: Make the name easy to recognize, spell, read, orally transmit, and remember. Do not use uncommon words. Use redundant words: redundant words have a strong sense of language, are easy to pronounce, are catchy, have a good sense of language when reading, and have a loud pronunciation. Distinctive: Easily arouses consumers’ curiosity and is easier to remember. Highlight thematic features: There must be a distinct theme, usually starting from the name to make it clear at a glance. Storytelling: Allusions can be cited.
1. How to choose a name for a personal family farm
1. Simple and easy to understand
(1) The essential need for choosing a name is to reduce the cost of communication and let guests You can understand it at a glance, remember it at a glance, and be happy to introduce it to others.
(2) To achieve this, the name should be easy to recognize, easy to spell, easy to read, easy to transmit orally, and easy to remember, and should not contain uncommon words.
2. Use reduplicated words
(1) Repetitive words have a strong sense of language, are easy to pronounce, are catchy, have a good sense of language and have a loud pronunciation. When naming, you can use redundant words appropriately.
(2) For example, Coca-Cola, Chuchuogu, etc. tend to have stronger brand penetration.
3. Distinctive
A distinctive name can easily arouse consumers’ curiosity and make it easier to remember.
4. Highlight thematic features
In order for a farm or B&B to stand out, it must have a distinct theme. This usually starts with the name, whether it focuses on leisure or education. Or if you are building a B&B, you need to make it clear to people at a glance.
5. Storytelling
Everyone likes to listen to stories, and a story-telling name will be a bonus. For example, Taiwan’s “Story-telling” B&B comes from The writer San Mao wrote the poem "I really, really loved you". When he said it, he was still in tears, and the stars were as white as a girl.
6. Check whether the trademark is registered
(1) Select among the forty-five categories of registered goods? Providing food and beverage services, temporary accommodation?, and then enter the name to check whether Those who are registered or not registered with the Trademark Office of the State Administration for Industry and Commerce can apply for registration to facilitate branding.
(2) If the application is made in the name of a natural person, a copy of the ID card is required. If you are applying for registration with an enterprise as the applicant, a copy of the "Business License" and the official seal are required.
2. The operation model of the *** farm
1. Tourism-affiliated agriculture type
(1) The prerequisite for this type is that the agricultural output value itself is convenient. Extremely high. Such as high-end organic agriculture, fine fruits, etc.
(2) For example, CSA farms (community supported agriculture), which have emerged in big cities in China in recent years, grow high-quality and high-priced organic vegetables and directly supply them to high-end people in cities. Due to their good output value, some CSA farms acquire low-priced land in outer suburbs or areas without scenic tourism conditions and engage in organic farming. They can also achieve returns that are not inferior to those of leisure agriculture. CSA farms with better conditions can also provide tourism services such as parent-child tours as a supplement. This is a typical "Lv Yinong Affiliated" type.
2. Agricultural auxiliary travel type
(1) The hilly and mountainous areas in the south are the most typical. Generally, cultivated land is sparse and scattered, but the mountainous vegetation and air environment are good. When developing rural tourism in such places, agriculture often becomes an auxiliary industry to tourism.
(2) In this case, we should make full use of our strengths and avoid weaknesses, give full play to our mountain and forest ecological advantages to engage in tourism, and integrate agricultural planting with tourism.
(3) For example, it emphasizes "flower color", emphasizes "picking", and emphasizes that different varieties can be changed in different seasons for tourists to watch and pick.
3. Comprehensive development type
(1) This type generally appears in large-scale modern agricultural parks (generally more than 5,000 acres). The parks are generally comprehensive business formats: there are Agricultural scientific research, agricultural logistics, agricultural deep processing, efficient agricultural planting, agricultural tourism, etc.
(2) It is difficult to say which business format is the main focus of this kind of park. There are leisure business projects directly facing tourists: such as blueberry picking, four-season flower sea, and others that do not directly face tourism consumption. Business projects, such as high-tech seedling enterprises and flower seedling enterprises.