Acer.
general situation
Acer Group is one of the most famous information technology related companies in Taiwan Province Province. In 2000, Acer Group, BenQ Dentsu Group and Wistron Group were officially cut into independent groups to form Pan-Acer Group. Shi described this as "brothers climbing mountains and doing their best" from now on.
During the period when gianfranco lanci, the Italian general manager from Texas Instruments, served as the general manager of Europe, Acer made great efforts to develop notebook computers, strengthened the relationship with the physical sales channels of personal computers, became a sponsor of the Italian Ferrari F 1 Formula One racing team, strengthened publicity, and beat many international brands to become the largest notebook computer brand in Europe.
In August 2007, Acer and Lenovo Group competed with Gateway, Inc, the third largest computer brand in the United States, for their European computer brand Packaged Bell. Subsequently, Acer turned to direct acquisition of Gateway, and finally acquired the entire Gateway at a price of 765,438+0 million US dollars, and took Gateway, packaged Bell and eMachines under its ownership, officially surpassing Lenovo Group and becoming the third largest PC brand in the world.
In April 2008, Acer's brand positioning strategy was decided. Acer, the flagship brand, will occupy the leading position in the market with new technology and efficiency, while eMachines will continue the existing low-cost entry-level market, and their marketing scope will be spread all over the world. As for Gateway and Packard Bell, they will focus on fashion trends similar to Apple computers. However, Packard Bell will only be sold in the European market. As for Gateway, it will expand to the established Asia-Pacific market outside America.
Now Acer has become a global sponsor of the London Olympics.
BenQ (BenQ)
Company history
1984 In April, Continental Systems was established as a subsidiary of Acer Group. On February 5th, 2000 1,1,Qi Ming Computer launched its own brand BenQ, and renamed its English name as BenQ Corporation. In May 2002, Qi Ming Computer was renamed BenQ Dentsu, with Li Kunyao as the chairman.
In September 2005, BenQ established BenQ Mobile Phone Co., Ltd. Co OHG), acquired the German Siemens mobile phone division in a non-funded way, and the mobile phone produced will be branded as BenQ-Siemens for five years, and it is estimated that it will become the fourth largest mobile phone brand in the world. On September 28th, 2006, BenQ announced that it would stop investing in German subsidiaries. In the past, the mobile phone division of Ming Gene Siemens lost a lot, totaling 600 million euros (about NT$ 25 billion).
After BenQ stopped investing in the German mobile phone subsidiary, the board of directors separated the brand from the OEM, and BenQ was renamed Jiashida Dentsu, a full-time product OEM; At the same time, BenQ Dentsu was established, followed the BenQ trademark and focused on brand management. It is a 0/00% subsidiary of Castrol Dentsu/KLOC.
BenQ temporarily stopped the mobile phone product line after pushing the ongoing mobile phone products. At present, LCD screens, LCD TVs, projectors and consumer digital cameras are the main product lines. Following the market, it launched notebook computers and AIO computers (all-in-one machines), also led the world in launching mobile internet device (MID) in Europe, and launched the first e-book reader in Taiwan Province Province. This product has a sense of fashionable design and won many awards.
ASUS (ASUS)
ASUS Computer Co., Ltd. (hereinafter referred to as ASUS), with the brand "ASUS", was established on April 2, 1990 [1]. Taiwan Province Province is an international brand company, the world's largest motherboard manufacturer, the world's top five notebook computer companies, and the leading manufacturer of graphics cards, desktop computers, communication products, CDs and other products.
Asustek Computer is one of the leading 3C solution providers in the world, and is committed to providing the most innovative products and application solutions for individuals and business users. Asustek's product line covers a full range of 3C products, such as notebook computers, motherboards, graphics cards, servers, optical storage, wired/wireless network communication products, LCD, PDA portable computers and mobile phones.