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The development history of Qipai men's clothing

Fujian Qipai Group Co., Ltd. was established in 1979. It is a comprehensive group company integrating clothing research and development, manufacturing and sales. After thirty years of hard work, the company's net assets are 860 million yuan. The company covers an area of ??235 acres, with a construction area of ??220,000 square meters and more than 4,000 employees. With world-class clothing production equipment and technology, it has set up more than 3,000 stores in 31 provinces, municipalities (autonomous regions) across the country. For nine consecutive years, its product sales revenue and total profit have ranked among the top ten in the national apparel industry.

Qipai Group has always adhered to the business philosophy of "pragmatic and innovative, harmonious and innovative", advocated the brand strategy of "establishing Chinese fashion, building a first-class enterprise, and creating a world-famous brand", and interpreted Qipai's "shoulder-to-shoulder" "World Men's Wear" brand image.

Qipai Group ranked among the top 500 private clothing enterprises in the country in 2001, and was rated as a dominant enterprise in China's clothing industry and one of China's top ten textile brand cultural enterprises. Qipai series products have won the honors of China's top ten clothing brands, China's famous trademarks, China's famous brand products, and national inspection-free products for many times. In 2009, as assessed by the World Brand Laboratory, Qipai's brand value was 8.061 billion yuan, ranking among the top brands in China's textile and apparel industry.

In the future, Qipai Group will adhere to the grand strategic goal of "establishing Chinese fashion, building a first-class enterprise, and wearing world famous brands" under the guidance of the core concepts of "Chinese Heart, Chinese Sentiment, and Chinese Creation" and will It has built R&D bases in eight cities at home and abroad, built a new national logistics and warehousing center, and established a Chinese fashion industrial park to deeply explore the domestic high-end clothing consumer market and then enter the international market. At the same time, Qipai Group will also rely on its superior clothing resources to Carry out multi-brand operations and get involved in social public facilities, banking, finance and insurance and other fields, and gradually improve the strategic layout of Qipai. Fujian Qipai Group Co., Ltd. is a comprehensive group company focusing on clothing research, design and manufacturing, and integrating sales. After more than 20 years of hard work, the company's current net assets are 850 million yuan. The company covers an area of ??235 acres. It has a construction area of ??220,000 square meters, more than 4,000 employees, and world-class clothing production equipment.

Qipai, a men's clothing brand rooted in the land of China and thriving under the influence of Chinese civilization. What surges in his body is the heroic and self-improvement blood of the Chinese nation. The five thousand years of fashion and culture accumulation of the Chinese nation has pushed Qipai to the forefront of international fashion. "Origin from China, developed in the world" has become Qipai's fashion mission to inherit Chinese genes and integrate into world trends.

Always adhere to the business philosophy of "pragmatism, innovation, harmony, and survival", advocate the brand strategy of "build national ambition, create a world-famous brand", and interpret Qipai's brand of "matching the world's men's clothing" image. Qipai series products are famous for their fashionable style, classic style and exquisite workmanship, and have now become the focus of popular fashion. Qipai series products have been awarded: Fujian Province Famous Trademark, Fujian Province Famous Brand Product, the only designated overseas suit for the Chinese Olympic Committee's 13th Asian Games sports delegation, the only designated overseas dress for Chinese Sports, and the 9th World Gymnastics Championships and the 12th World Swimming Championships, the only designated dress for the Chinese delegation, the only designated men's wear for the Chinese Men's Professional Basketball League, the only officially designated men's wear for the Chinese Basketball Association, the 2008 Beijing Olympics flag-raiser dress, one of the top ten excellent Chinese clothing brands, well-known in China Trademark, China's famous brand products, national inspection-free products and other honors.

Qipai Group ranked among the top 500 private enterprises in the country in 2001. In 2000, it was designated by the Ministry of Public Security as a designated manufacturer of 99-style people's police uniforms and police uniform soft epaulettes. The company is one of the top 100 key enterprises in Fujian Province. The company is an AAA credit enterprise in Fujian Province and the first Best Credit Enterprise in Fujian Province. It has been rated as a contract-abiding and trustworthy unit by the Fujian Provincial Administration for Industry and Commerce for two consecutive years. At the same time, in 2007, it was rated as a dominant enterprise in China's garment industry by the China Garment Association. It was rated as one of the top ten textile brand cultural enterprises in China by the China Textile Industry Association. In 2009, as assessed by the World Brand Laboratory, Qipai's brand value was 8.061 billion yuan, ranking among the top brands in China's textile and apparel industry.