Tobacco Industry Occupational Skills Appraisal
Intermediate Cigarette Product Salesperson Theoretical Knowledge Test Paper
Notes
1. Examination time: 90 minutes .
2. Please first fill in your basic information on the answer sheet as required. The subject code is 201.
3. Please read the answer requirements for various questions carefully and fill in your answers in the specified positions on the answer sheet.
4. Don’t scribble on the test paper.
5. Full score is 100 points.
1. Single choice (questions 1 to 60, each question is 1 point, maximum 60 points. Choose a correct answer for each question, please mark the corresponding number of the selected answer on the answer sheet The letters are blacked out. )
1. The professional ethics of a specific industry only apply to people who specialize in this profession, which reflects the characteristics of professional ethics in (A).
A. Limitation in scope B. Universality in function
C. Stability and continuity in content D. Diversity in form
< p>2. Which of the following statements about establishing good customer relations is incorrect: (B).A. To do a good job in customer relations, you must understand the psychology and needs of customers
B. All policies and behaviors of the company must be oriented to the interests and needs of customers. , must unconditionally meet the interests and needs of customers
C. To do a good job in customer relations, we must provide customers with high-quality products and create a famous brand
D. To do a good job with customers Public relations must respect the rights of customers, protect the interests of customers, and properly handle disputes with customers
3. "Tobacco sponsorship" stipulated in the Framework Convention on Tobacco Control refers to the purpose, effect or Contributions to any event, activity or person that may have the effect, directly or indirectly, of promoting tobacco products or promoting tobacco use.
A. Public welfare form B. Commercial form C. Partial form D. Any form
4. Cigarette brand awareness refers to consumers’ cognition, memory and recognition of cigarette brands. , that is, the brand in the eyes of consumers ( ).
A. "What is" B. "Why" C. "How" D. "What should be"
5. What is observed in the observation method are only some phenomena. It is difficult to understand the changes in the respondent's ( ) factors.
A. Internal B. External C. Clothing D. Height
6. At present, most cigarette commercial enterprises use ( ) as the first dimension to classify cigarette categories.
A. Origin B. Price C. Flavor D. Tar content
7. ( ) management mainly includes category classification, brand planning, single product operating status assessment and differentiation management wait.
A. Cigarette brand B. Cigarette category C. Cigarette specifications D. Cigarette classification
8. Enterprises target the target service market by analyzing service objects, evaluating enterprise opportunities and service obstacles , determine the allocation level of service resources, select the overall service strategy, and determine the marketing service mix and other steps to be scientifically formulated ().
A. Corporate service plan B. Corporate marketing plan C. Corporate sales target D. Corporate management goal
9. ( ) The distribution method is not conducive to the rapid improvement of cigarette brands during the promotion process Market coverage or brand image building.
A. Intensive B. Exclusive
C. Selective D. Intensive and selective
10. To establish career ideals, the correct choice is ( ).
A. Only by engaging in a career you like can you establish career ideals
B. Only by engaging in a high-paying career can you establish career ideals
C. Engage in social status Only when you have a high career can you establish career ideals
D. Only by establishing a correct outlook on career selection can you establish career ideals
11. Requirements for women’s standard sitting posture ( ).
A. After sitting down, retract your right foot and cross it with your left foot. The ankle joints overlap and the toes are turned up
B. After sitting down, put your legs forward. Lift one leg, and the leg socket falls on the knee joint of the other leg.
C. After sitting down, straighten your upper body, shoulders straight, place your hands on your legs or the armrest, keep your knees together, and lower your calves. Fall vertically to the ground
D. After sitting down, keep your upper body straight, shoulders square, arms naturally bent, hands crossed and stacked in the middle of the legs, close to the lower abdomen
12 . A company sells three brands of Class A cigarettes: brand A sells an average of 63 boxes per month, achieving a gross profit of 310,000 yuan; brand B sells an average of 29 boxes per month, achieving a gross profit of 160,000 yuan; brand C sells an average of 12 boxes per month, achieving a gross profit of 160,000 yuan. Gross profit is 330,000 yuan. What is the brand number of A ( )?
A. High-selling brand B. High-profit brand
C. Both high-selling brand and high-profit brand D. Supplementary brand or potential brand
13 . There are many factors that affect the width of cigarette distribution channels, mainly including ( ) three factors.
A. Monopoly, commodities and markets B. Cigarette product types, output and quality
C. Retail customers, consumers and consumption habits D. Market concentration, number of consumers and Purchasing Habits
14. In order to guide cigarette retail customers to consciously implement clear retail pricing of cigarettes and maintain reasonable profits for cigarette retail customers, account managers should do a good job in publicizing the clear pricing work. The following ( ) does not belong to this work.
A. Assist customers in updating and maintaining price tags
B. Inform cigarette retail customers of cigarette retail guidance prices in a timely manner
C. Provide customers with Uniformly printed price tags
D. Timely inform cigarette retail customers of cigarette allocation prices and wholesale prices
15. Among the following statements about the role of professional ethics, which one do you think is correct ( ).
A. People with professional ethics can do any job B. People without professional ethics cannot do any job
C. Professional ethics sometimes work, sometimes not D , Professional ethics are irrelevant and dispensable
16. Due to changes in consumer demand and marketing environment, the tobacco industry is required to make corresponding adjustments to the original channel width. Therefore, tobacco commercial enterprises often pass The processing, cancellation and issuance of tobacco monopoly licenses to achieve the purpose of ( ).
A. Increase channel members B. Increase or decrease channel members
C. Adjust the entire channel structure D. Add additional channels
17. Regarding the impact of professional ethics on enterprises Regarding the positive role of development, what do you think is the correct statement: ( ).
A. Professional ethics is the magic weapon to coordinate the relationship between colleagues
B. Professional ethics can only maintain the superficial relationship between employees and leaders
C. Compared with material incentives, the role of professional ethics is weaker
D. Complying with professional ethics helps to improve service levels, but it has no obvious effect on improving product quality
18. Pass Business district analysis: The cigarette product consumption characteristics of cigarette retail customers mainly include ( ) and other three aspects.
A. Cigarette consumption objects, cigarette consumption grade, customer marketing potential
B. Cigarette consumption varieties, cigarette consumption quantity, customer marketing potential
C. Quantity of cigarette consumption, customer marketing potential, cigarette consumption targets
D. Cigarette consumption targets, cigarette consumption grade, cigarette consumption quantity
19. The following opinions from cigarette retail customers The incorrect statement about processing is: ( ).
A. The complaint handler is responsible for tracking the complaint handling process and results, and keeping records of return visits
B. Generally speaking, the opinions of cigarette retail customers should be submitted within 3 days The processing will be completed within working days. In principle, the longest working day will not exceed 10 working days in case of special circumstances
C. Tobacco companies should establish a customer complaint management information system and enter complaint information and processing results into the system in a timely manner
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D. The company has specialized departments to regularly analyze and report on the handling of complaints, promptly provide improvement suggestions to relevant departments for serious and common problems, and implement service improvements to continuously improve service levels. and service quality
20. When testing new products, you can observe customers’ ( ) or evaluations.
A. Behavior B. Likeability C. Thoughts D. Personality
21. When a certain brand of cigarettes first entered a certain regional market, it first selected 350 cigarette retail customers. Carry out product distribution and distribute gift boxes, calendar cards, leaflets, smoking products and other promotional items, focusing on daily maintenance and publicity and promotion. This distribution case uses the ( ) strategy.
A. Intensive distribution B. Selective distribution C. Exclusive distribution D. Key distribution
22. During the market research process, due to human factors of the investigator or the respondent The error caused by is called ( ).
A. Representative error B. Non-representative error C. Registration error D. Non-registration error
23. Which of the following statements about customer objections is incorrect: ( ).
A. Sales staff should interpret these objections as positive buying signals. If handled properly, there is hope for closing the deal
B. If the customer just listens and does not raise objections, then the sales It will become easy
C. Only by proving that your cigarettes are worth the money can you eliminate customers’ objections that the cigarettes may not be easy to sell
D. Some objections Hidden customer's desire to know more information
24. Which of the following statements about handling objections is incorrect: ( ).
A. Think thoroughly in advance, especially assume more difficult and thorny issues, and prepare answers to common customer objections. This is the best way to handle customer objections
B. Don’t answer casually when you don’t understand the true meaning of the objection. You must ask clearly first to understand the essence of the objection
C. Answer immediately some questions that are not worth answering or some inconveniences Never "tell the whole story"
D. "I'm not sure what you mean. Could you please ask the question again?" This sentence is for some questions that are not worth answering. Clarifying questions
25. Due to the existence of the tobacco monopoly system, theoretically the market share of tobacco commercial enterprises should be 100%, plus the ratio of smoking population to the total population is relatively stable , that is, the cigarette market capacity is relatively stable, so using ( ) is of little significance.
A. Determine the sales target of cigarette products in a certain price range based on the market share of the company's cigarette products in a certain price range
B. Determine the market share of the company's first-class cigarette products The sales target of a type of cigarette products
C. The company's market share is used to determine the company's sales target
D. The company's market share of a certain series of cigarette products is used to determine the sales target of a certain series of cigarette products. Sales target
26. Regarding the basic principles of public relations, which of the following statements is incorrect: ().
A. The survival and development of social organizations must be supported by the public, and if they want to gain public support, they must benefit the public. Only in the case of mutual benefit can we truly maximize our own interests
B. The pursuit of truth is the basic principle of modern public relations work, especially in modern society, where information and media means are unprecedentedly developed. , which makes it impossible for any organization to block information, control information, conceal the truth, and deceive the public for a long time
C. Before every public relations activity, public relations personnel must conduct a fact-based investigation Only by studying and understanding the situation of the organization and the public in all aspects can we design an excellent public relations plan and achieve the expected results in actual operation
D. Public relations work must strictly follow the textbooks classic strategies, or long-term use of a public relations method, so that public relations work can develop stably and ensure the continuous improvement of public relations
27. Cultivate high-quality public relations For cigarette retail customers, we will rely heavily on medium-sized households and support small households. Specifically, we will gradually improve the small and medium-sized cigarette retail customers through guidance and management ().
A. Standardized operating capabilities B. Brand cultivation capabilities
C. Market control capabilities D. Operating capabilities and business scale
28. The following regarding internal public disclosure* **The incorrect statement about the form of relationship communication is ().
A. Formal communication tends to be more effective, more serious and formal, and has strong binding and authority. The transmission of important information and documents and organizational decision-making generally use formal communication channels
B. One-way communication is fast and rapid, and is more suitable when dealing with emergencies
C. Vertical communication can enable various departments and groups within the organization to understand each other, and cultivate employees' overall concept and spirit of unity and cooperation
D. Written communication refers to the transmission and exchange of information with the help of written language. The advantage is that information Can be stored for a long time and studied repeatedly
29. Apart from China, the most produced type of cigarette in the world is ().
A. American cigarettes B. British cigarettes C. French cigarettes D. Flavored cigarettes
30. To provide good customer service in cigarette retail, we must adhere to the ( ) principle and avoid average service , over-service and ineffective service.
A. Personalization B. Combination of standardization and personalization
C. Combination of uniformity and personalization D. Standardization
31. Internet survey scope Depends on the number and distribution of ( ).
A. Computer users B. Internet users C. Commercial outlets D. Telecom users
32. After arranging the data in a certain order, the value in the middle position is called for( ).
A. Mean B. Arithmetic mean C. Mode D. Median
33. Among the following options, which one does not belong to the characteristics of qualitative analysis of survey data: ( ) .
A. Analysis that focuses on overall development
B. The object of analysis is quantitative data
C. The research procedure of analysis has certain flexibility
D. The analysis method is a logical analysis that summarizes the collected data
34. Because the sealing of low-end cigarette packs is not as good as that of high-end cigarettes, the humidity resistance is worse, and air can easily enter and cause deterioration. Those who store low-end cigarettes scientifically must ensure that the cigarettes are rolled ( ).
A. First in, first out, less in, faster out B. First in, last out, less in, faster out
C. First in, first out, more in, less out D. First in, last out. More in, less out
35. A good sales target ( ).
A. Not necessarily conducive to the realization of the company's business objectives B. Not necessarily reflective of the company's development plan
C. Not necessarily consistent with the company's overall marketing objectives D. Conducive to the realization of the company's business goals Business objectives
36. ( ) is one of the functions of etiquette.
A. Etiquette can improve management level B. Etiquette can mobilize employees' enthusiasm for work
C. Etiquette can enforce the norms of people's behavior D. Etiquette can reflect self-cultivation
37. Product trial marketing experiment is an application of the following survey methods ( ).
A. Detention survey method B. Interview survey method C. Mail survey method D. Experimental method
38. The methods of ( ) include dividing category display, prescribing theme display, and focusing on holidays Display, determine center display, launch series display.
A. Cigarette product display B. Store display C. Store display D. Signboard display
39. Cigarette retail customer analysis is the core of the cigarette retail customer information database and ( ).
A. Cigarette retail customer information management B. Cigarette retail customer operation management
C. Cigarette retail customer information maintenance D. Cigarette retail customer operation data management
40. Which of the following descriptions of the brand life cycle is inaccurate: ( ).
A. During the brand introduction period, cigarette commercial enterprises should generally conduct market research, analysis and evaluation of the brand to be introduced
B. When the self-rolling cigarette commercial enterprise puts the brand to be introduced into the market for trial sales The brand has entered the growth stage
C. Cigarette commercial enterprises must follow the principles of market demand and objectivity when introducing new brands
D. The purpose of introducing new cigarette brands is to expand market share and fill the gap Market gaps, alleviating supply pressure and diversifying business risks
41. Cigarette retail households ( ) are regarded as wholesale activities.
A. Zhang sold 15 cartons of cigarettes at a time B. Li sold 49 cartons of cigarettes at a time
C. Zhao sold 50 cartons of cigarettes at a time D. Wang sold 39 cartons of cigarettes at a time
42. Regarding public relations within the organization, which of the following statements is incorrect: ( ).
A. Generally speaking, the public relations within a social organization include employee relations, department relations and shareholder relations
B. Coordination between various functional departments within the organization Relationships are the primary task of organizations in carrying out public relations work
C. The purpose of public relations work within an organization is to examine the demand structures of different employees at different levels and guide employees' behaviors in a targeted manner , maximize the enthusiasm, initiative and creativity of each employee, and provide them with a stage to display their personal talents and realize the value of life
D. Departmental relationships refer to the relationships between functional departments within the organization Relationship, this relationship can be divided into two categories, namely, the relationship between superior and subordinate functional departments and the relationship between parallel functional departments
43. Regarding the function of corporate relationships, which of the following statements is incorrect: ().
A. The function of public relations refers to the economic benefits that should be generated after the completion of a public relations activity in the process of organizational public relations management
B. The conduct of public relations activities can also promote the sharing and exchange of information in modern society, reduce market transaction costs, make economic activities more standardized and orderly, and ensure the utilization of social resources. More effective use
C. Public-*** relationships can invisibly purify social atmosphere and regulate social behavior
D. Emphasis on public-*** relationships" "Public first", advocating that all behaviors of social organizations should be based on meeting the various needs of social members, enthusiastically providing them with high-quality services, and at the same time arousing the public's awareness of active participation in social affairs
44. Giving gifts , Insert the card to win prizes, and collect cigarette labels to redeem prizes are ( ) measures.
A. Brand promotion B. Focused marketing C. Sales promotion D. Sales discount
45. In market forecasting, regional analogy is an important forecasting method. The following are not regional analogies: ( ).
A. From the development trend of my country's refrigerator market, we can get the development trend of my country's household air conditioners
B. From the development trend of Guangdong cigarette market, we can get the development trend of Guangxi cigarette market
C. The development trend of China's cigarette market can be derived from the development trend of the US cigarette market
D. The development trend of my country's refrigerator market can be derived from the development trend of the Japanese refrigerator market
46 . Consumers learn about a certain brand of cigarettes from the introduction of the cigarette shop owner. The source of this information is ().
A. Personal source B. Social source C. Market source D. Experience source
47. The "Tobacco Monopoly Law" stipulates that tobacco products refer to ( ).
A. Cigarettes, cigars, shredded tobacco, and recured tobacco leaves
B. Cigarettes, cigars, shredded tobacco, tobacco leaves
C. Cigarettes, cigars, Cut tobacco, recured tobacco leaves, tobacco leaves
D. Cigarette paper, filter rods, cigarette tows, special tobacco machinery
48. Regarding the reasons for customer complaints, the following statements are incorrect The answer is: ().
A. Although a certain service failure experience may not be very important to customers for a while, when these services are needed again, an unsatisfactory experience may prompt customers to switch to competitors
B. The degree of personal relevance of service errors does not affect whether customers complain
C. Complaint activists believe that a social responsibility prompts them to complain, helping others avoid similar situations or punishing service providers
p>D. The customer's own personality characteristics, attitude towards service errors, and expectations of results after complaining are the main reasons why customers complain or do not complain about service errors
49. ( ) is the meaning of maintaining a reasonable inventory of cigarettes.
A. It is conducive to improving customer profits, but it is not conducive to reducing operating costs
B. It is conducive to improving customer profits, but it is conducive to reducing operating costs
C. Not It is conducive to improving customer profitability and reducing operating costs
D. It is conducive to improving customer profitability but not conducive to improving the turnover efficiency of inventory products
50. A large number of counterfeit registered trademark cigarettes are used and defective Mold rotten tobacco leaves, inferior flavors and fragrances, ().
A. Seriously endanger the health of consumers B. Seriously disrupt the cigarette market
C. Evade national taxes D. Reduce production costs
51. Provinces and autonomous regions The annual total production plan of cigarettes and cigars in municipalities directly under the Central Government is issued by ( ).
A. State Tobacco Monopoly BureauB. Planning Department of the State Council
C. Provincial Tobacco Monopoly BureauD. Provincial Planning Department
52. Internet Indirect Investigation Method, due to its richness ( ), is used by more and more enterprises.
A. Resources B. Information C. Market D. Channels
53. Your purchase decision when buying hobby cigarettes is mainly based on past experience and habits, and is less influenced by advertising. Influenced by publicity and fashion, the purchasing process is rarely affected by the surrounding atmosphere and other people's opinions. Your purchasing type belongs to ().
A. Habitual type B. Impulsive type C. Doubtful type D. Rational type
54. Dual observation of the attitudes of salespersons and customers can be directly observed by investigators or with the help of ( ) to observe.
A. Observation instruments B. Measuring instruments C. Calculation instruments D. Analytical instruments
55. The ( ) principle of primary processing and review of market research data requires the primary processing of market research data. Review the correctness of the verification methods, verification principles, and classification principles used.
A. Coordination B. Completeness C. Accuracy D. Universality
56. Which of the following statements about the attitude towards handling objections is correct: ( ).
A. The cigarette salesperson restates the objections raised by the cigarette salesperson to the customer, indicating that he understands them. If necessary, he can ask the customer whether the restatement is correct and sincerely agree with the objection
< p> B. Objections cannot be restricted or prevented, and are uncontrollableC. Customers usually have clear reasons when raising objections
D. Cigarette sales staff reiterate to customers The objections raised indicate that they have understood it, and if necessary, they can ask the customer whether the restatement is correct, and select some parts of the objections to sincerely agree with them
57. A certain brand of cigarettes was sold by a tobacco company After two years of careful cultivation, sales volume and listing rate have gradually stabilized and reached a high level, and the brand is in ( ).
A. Introduction period B. Growth period C. Maturity period D. Decline period
58. In the process of formulating a marketing service plan, marketing service personnel need to work with other related The departments work closely together and negotiate with each other to unify their marketing service functions with the plans of other functional departments. This work process fully reflects the ( ) of the service plan.
A. Integration B. Long-term C. Flexibility D. Uniformity
59. The analysis of ( ) is to analyze the cigarette sales capabilities of cigarette retail customers.
A. Average daily number of cigarette purchases B. Business varieties C. Number of cigarette purchases D. Business district
60. When formulating a regional service plan, the account manager will evaluate the existing service status The analysis is mainly to analyze the current situation of the enterprise ( ).
A. Provide business guidance B. Provide service items and available service resources
C. Provide business guidance and in-demand brand satisfaction D. Provide brand width and management level
2. True or False Questions (61 to 100 questions, 1 point each, maximum 40 points. Description of each question: If you think it is correct, please mark the corresponding question number "A" on the answer sheet ” Black out the “B” if you think it is wrong.)
61. ( ) Complaint activists are more prone to complaining in all aspects: they complain to suppliers and tell others people, and are more likely than other types to complain to third parties.
62. ( ) Interview survey is the most common and rigid survey method in market research.
63. ( ) The sales volume and listing rate of brands in the mature stage have reached their peak levels, and the market has been developed.
64. ( ) According to the origin or region, counterfeit registered trademark cigarettes can be divided into two types: overseas production and domestic production.
65. ( ) The three-tier sales, marketing, and delivery teams are the main personnel in the information collection process.
66. ( ) Conduct product exhibition and sales surveys. One of the ways to obtain survey data is to ask consumers to fill in a questionnaire during the exhibition.
67. ( ) Under the current system, the introduction of new cigarette brands cannot avoid interference from non-market factors and should follow established unspoken rules.
68. ( ) Service objection refers to an objection in which a customer believes that he should not order goods from a certain salesperson.
69. ( ) Product analogy is based on analogous inferences based on events that have occurred in other regions.
70. ( ) Professional ethics is the product of the social division of labor that has developed to a certain stage.
71. ( ) There are six main factors that lead to the decline of brand sales: seasonal factors, supply factors, price factors, competition factors, human factors, and product factors.
72. ( ) According to the new cigarette price classification standards, Category 5 cigarettes refer to cigarettes with a wholesale price of less than 16.5 yuan/carton excluding tax.
73. () The disadvantage of determining the regional total sales target through bottom-up reporting and summary by front-line sales staff is that the obtained total sales target may not necessarily reflect the strategic intention of regional marketing. Can be consistent with the overall situation and general trends of regional marketing.
74. ( )The industry analogy method has the characteristics of wide application range and complex method.
75. ( ) When using the exponential method, if the value of the index is less than 100, it indicates that there has been a certain degree of reduction.
76. ( ) During a conversation, it is not very impolite to point at the other person with your index finger, as long as it is not pointed at the other person’s face.
77. ( ) The similarity coefficient between cigarette brands A and B is the ratio of the number of consumer samples that choose to pair A and B in the market survey to the total number of samples.
78. ( )Cigarette sales channel span refers to a structure defined based on the number of distributors in each layer of sales channels in the cigarette sales network.
79. ( )Cigarette products in my country can generally be divided into four types: flue-cured, mixed, external flavor, and new mixed.
80. ( ) The local-total analogy method is one of the quantitative prediction methods.
81. ( ) The brand maturity assessment plan is flexible and should be adjusted in real time as the market changes and corporate business decisions change.
82. ( ) According to Maslow’s hierarchy of needs theory, the highest level of needs is self-actualization needs.
83. ( ) It is a requirement of the principle of objectivity in market survey data analysis to use a development perspective and dynamic method to analyze survey data and draw analytical conclusions that are in line with market change trends.
84. ( ) The Framework Convention on Tobacco Control stipulates that parties shall, where appropriate and with mutual consent, within the limits of their national legislation, policies, legal practices and applicable existing treaty arrangements. , providing mutual assistance in litigation involving civil and criminal liability.
85. ( ) If consumers have a good impression of a certain brand and are highly loyal, they will often treat problems that arise with the company with tolerance and sympathy.
86. ( )The Delphi method usually uses signatures to solicit opinions from experts to ensure the authority of the prediction results.
87. ( )Packaging markings can be expressed in words, symbols, numbers, patterns and other forms.
88. ( ) The display of cigarette products is a central link that enables cigarette consumers to have an in-depth understanding of cigarette products. It is also an important step in promoting cigarette consumers to purchase.
89. ( ) Through the analysis and mining of market sales information, valuable data can be obtained for better sales analysis and forecasting.
90. ( ) For service companies, it is the worst case scenario for customers to complain directly to the service provider.
91. ( ) Reputation is consumers’ word-of-mouth evaluation of a brand, and the result can only be positive, not negative.
92. ( ) Differentiated services are based on customer classification, implementing different services for different types of customers, highlighting priority and preferential services for high-quality customers.
93. ( ) For general illegal transportation without a license, a fine shall be imposed based on the standard of more than 10% and less than 20% of the total value of the illegally transported tobacco specialty products.
94. ( ) Harmony means that the aroma of cigarettes is harmonious and consistent, and the characteristics of one of the monomers cannot be felt.
95. ( )Culture is the most basic determinant of human desires and behavior.
96. ( ) The questionnaire for retention investigation needs to be explained by the investigator on the filling method and requirements.
97. ( ) Tobacco companies provide personalized services to retail customers in order to meet the needs of different types of cigarette retail customers through different service methods.
98. () The first name appears polite and friendly. It can be used in a wide range of situations and can be used in any situation.
99. ( ) It is accurate to determine the sales target value for the next year based only on the sales growth rate of a certain year.
100. ( ) The efficiency indicators for assessing the business status of cigarette brands should be based on the gross profit standards determined by the price tiered management of the State Tobacco Monopoly Administration.