Protection measures for well-known trademarks: 1. Improper registration is prohibited. If you apply to register a trademark that is the same as or similar to someone else's well-known trademark on non-similar goods and may harm the rights and interests of the well-known trademark registrant, the Trademark Office may reject the registration application. If it has been registered, the registrant of a well-known trademark may request the Trademark Review and Adjudication Board to cancel it. 2. Improper use is prohibited. 3. It is prohibited to use it as a trade name. Article 13 of the Trademark Law: If the holder of a trademark that is well known to the relevant public believes that its rights have been infringed upon, he may apply for well-known trademark protection in accordance with the provisions of this law. If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. If a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of someone else's well-known trademark that has been registered in China, misleading the public and causing the interests of the well-known trademark registrant to be harmed, registration will not be granted and use will be prohibited.