In the strategically located Dahao Fishing Port, almost every household knows how to "shoot fish balls". Fish ball shops can be found everywhere, and a number of famous fish ball brands have also stood out. The hot market situation can be described as "four unique companies." Coquettish, swarming with heroes" to describe it. At present, the four brands "Lao Jinghe" (including "Jinghua Fish Balls"), "Didixiang", "Xinyu" and "Li Laoer" have obtained national registered trademarks. Among them, "Jinghe Fish Balls" is a time-honored brand of Dahao Fish Balls. The current owner, Liang Zhibo, is the fourth generation. On the basis of adhering to the ancient legal system, they use modern technology to improve traditional craftsmanship, use machinery and equipment, and develop a series of products, such as "Dry Shrimp Balls", "Mo Dou Balls", "Fish Noodles", etc., which are very popular among gourmets. Last year, several brands of fish balls were rated as "famous snacks in Guangdong", and Dahao fish balls became even more famous.

In terms of business strategy, the "Four Big Families" abandoned the concept of their ancestors that "the aroma of wine is not afraid of the depth of the alley" and began to focus on promotion and expansion of influence. The latecomer "Li Laoer" is particularly outstanding in this regard. Delivery trucks with the trademark "Li Laoer Fish Balls" shuttle through the streets and alleys every day. There are many "Li Laoer" franchises in the North District of Shantou City. store; "Jinghua" fish balls were originally lagging behind in publicity and promotion, but they have caught up in recent years. They have participated in food festivals and famous and premium product promotion meetings for several consecutive years, opening up their own broad space and gaining a good reputation at home and abroad; "Xinyu" It focuses on opening up foreign markets and uses modern transportation to sell more than 400 tons of fish balls to Southeast Asia, Europe and the United States every year. According to incomplete statistics, in Dahao Town, nearly 10 tons of fish balls are produced daily, 70% of which are export products. More than 1,000 tons are sold to foreign countries and Hong Kong and Macao each year.