The Rabbit Head was designed by Arthur Paul in 1953. It was considered to represent the entertainment side of "Playboy" and represented a lighter part of life. The rabbit is an important source of global revenue for Playboy. It is the most famous trademark in the world, like McDonald's Big M, Nike's small hook, and the little man playing polo on the POLO shirt.

A naughty rabbit head with PLAYBOY, this logo that can be seen on almost any consumer product, was created by American Schiffner in 1953. The PLAYBOY trademark is a comprehensive trademark of "leisure taste", which means "the most enjoyable and valuable life". Its spirit is to make life have leisure and life interest in addition to busy work. So it can work better. Following PLAYBOY will make you more tasteful, more interesting, and make your life more valuable. Playboy and the Xiantou logo have now been registered in more than 120 countries and regions around the world. It has established its spirit and concept in the global market and consolidated its noble status. It is a truly international brand.