In the late 195s, Akio Morita Ping, the founder of Tokyo Telecom Industry Company, thought that the company name was not easy for foreigners to pronounce, and decided to change its name to Sony (JP-6758; Sony), at the same time, hopes to change the image of poor quality of Japanese products in the international arena. According to the Beijing Morning Post, more than 4 years later, a company in mainland China was doing something similar, replacing Legend with Lenovo, and Lenovo copied the beginning of Sony, hoping to replicate Sony's brilliant achievements today.
when Lenovo planned to go international in 21, it found that "Legend" became a stumbling block to overseas expansion. Li Lan, assistant president of Lenovo Group, said that the name "Legend" has been registered in almost all countries in Europe, covering computer, food, automobile and other fields.
yang yuanqing, president of Lenovo, said that "novo" is a Latin root, which stands for "new idea", "le" is taken from the original "Legend" and inherits the meaning of "legend", and the whole word means "innovative association". The report pointed out that it is necessary to create a "Legend" when fighting for the country, and it is necessary to constantly "innovate" if the foundation is to last forever. From Legend to Lenovo, in the process of overlapping brand logos, Liu Chuanzhi was particularly satisfied with the coincidence in the transformation of logo meaning.