Implementation status of the work plan for trademark registration and geographical indication protection of agricultural and livestock products in Qinghai Province: Effective release date: August 15, 25 Effective date: August 15, 25 Release department: General Office of Qinghai Provincial People's Government issued the document number: Qing Zheng Ban [25] No.122. This plan is specially formulated to strengthen the trademark registration and geographical indication protection of agricultural and livestock products in Qinghai Province and accelerate the process of promoting agriculture by brand. I. Significance The CPC Central Committee and the State Council have always attached great importance to the issues concerning agriculture, rural areas and farmers. For two consecutive years, they have issued Opinions on Several Policies to Promote Farmers' Income Increase and Opinions on Several Policies to Further Strengthen Rural Work and Improve Comprehensive Agricultural Production Capacity by the Central Committee of the State Council, emphasizing that solving the problems of agriculture, rural areas and farmers is the top priority of the whole party's work, and pointing out that increasing farmers' income is not only related to rural social progress, but also to building a well-off society in an all-round way. In view of the actual situation of agricultural and pastoral areas in our province, it is of great significance to actively do a good job in trademark registration and geographical indication protection of agricultural and livestock products and promote agriculture and animal husbandry with brands, which will increase the income of farmers and herdsmen, promote the industrialization of agriculture and animal husbandry and promote the economic development of rural and pastoral areas. The unique "cold" climatic conditions and geographical environment in our province have bred a large number of characteristic agricultural and livestock products, such as Yushu Cordyceps sinensis, Ledu purple garlic, Huzhu potato, Xunhua pepper, Huangyuan mature vinegar, Huangzhong broad bean, Qaidam Lycium barbarum, Menyuan rapeseed oil, Menyuan Pleurotus nebrodensis, Qilian yellow mushroom, Guide fragrant pear and milk. However, for a long time, due to the influence of production and management methods, producers and operators of agricultural and livestock products have weak trademark awareness, scattered management, and it is difficult to form a joint force and fail to form a scale, which leads to the lack of competitiveness of agricultural and livestock products in our province after entering the market, which restricts the income growth of farmers and herdsmen. Doing a good job in trademark registration and geographical indications protection of agricultural and livestock products, and promoting agriculture and animal husbandry with brands are effective measures to increase the income of agricultural and livestock products in the world today. Especially after China's accession to WTO, with the further opening of the domestic market, agricultural and livestock products have entered the buyer's market from the seller's market, and agricultural and livestock products cannot become commodities and participate in fierce market competition without trademarks. Trademarks of agricultural and livestock products play an extremely important role in increasing the income of farmers and herdsmen, expanding scale operation, stimulating economic development, improving local popularity and promoting the socialized service system of agriculture and animal husbandry. 2. Work objectives and tasks: Based on the rich resources of agricultural and livestock products with plateau characteristics in our province, we will further intensify the trademark registration of agricultural and livestock products, and strive to make more than 5% of agricultural and livestock products have their own trademarks in three years; Identify 1 well-known trademarks with development prospects and focus on cultivating them as the objects of striving for well-known trademarks; Strive to cultivate 112 well-known trademarks of China, and strive to achieve the breakthrough of zero well-known trademarks of agricultural and livestock products. Tasks: First, governments at all levels should formulate plans for trademark registration and protection of geographical indications of agricultural and livestock products in line with local conditions, set up special leading bodies, and actively do a good job in trademark registration and protection of local agricultural and livestock products. Second, local agricultural departments should carry out a general survey of agricultural and livestock products resources in the region, and have a deep understanding of the resources status, quantity, type, distribution, quality, characteristics, production, processing and circulation of agricultural and livestock products that meet the requirements of geographical indications protection. Third, financial departments at all levels should set up special funds to give certain rewards to units or individuals that have obtained trademark registration of agricultural and livestock products. Fourth, industrial and commercial departments at all levels should give full play to their functions and help producers and operators of agricultural and livestock products to actively apply for trademark registration of agricultural and livestock products; Help and guide professional associations and intermediary organizations to actively apply for collective trademarks and certification trademarks with geographical indications; Do a good job in the protection of trademarks and geographical indications of registered agricultural and livestock products. Third, the main measures (1) increase publicity. All localities should give full play to the guiding role of the news media, adopt easy-to-understand forms and lively examples, vigorously publicize the Trademark Law and the Regulations on the Implementation of the Trademark Law, and vigorously publicize the significance of trademark registration and geographical indication protection of agricultural and livestock products, so that the majority of agricultural and livestock products producers and operators can truly understand the importance of trademark registration for increasing the income of farmers and herdsmen, effectively enhance their legal awareness, and fully mobilize their enthusiasm and initiative in registering, using and protecting trademarks, so as to promote agricultural and pastoral areas. (2) Formulate work plans. Formulating the work plan for trademark registration and geographical indication protection of agricultural and livestock products is the basis for strengthening the work of trademark registration and geographical indication protection of agricultural and livestock products. All localities should, in light of the actual situation, organize relevant departments to go deep into rural and pastoral areas, farmers and herdsmen, and enterprises engaged in the production and operation of agricultural and livestock products, investigate them one by one, fully grasp the types, quantities, scales and characteristics of agricultural and livestock products produced, processed and operated in the local area, as well as the trademark registration, use and reputation of these products, and formulate a practical trademark development plan for agricultural and livestock products according to the principle of "universal guidance, key support and registration protection". (three) comprehensively promote the trademark registration of agricultural and livestock products and the protection of geographical indications. First, we must strengthen coordination and cooperation. Trademark registration and geographical indication protection of agricultural and livestock products is a policy and technical work. Departments at all levels of finance, industry and commerce, agriculture, animal husbandry and forestry should strengthen contact, communication and cooperation, establish an effective coordination mechanism, and jointly promote trademark registration and geographical indication protection of agricultural and livestock products. Second, we should strengthen technical guidance. The administrative departments for industry and commerce at all levels and the competent agricultural departments should actively organize agricultural and livestock products industry associations, agricultural technology extension institutions and professional cooperative organizations of farmers and herdsmen, and guide producers and operators of agricultural and livestock products to cultivate and produce agricultural and livestock products with geographical indications in strict accordance with specific production regulations; Timely formulate the standards and production regulations for agricultural and livestock products with geographical indications, and carry out the evaluation of geographical indications and the inspection and testing of related products; Guide and support leading enterprises in agriculture and animal husbandry and farmers and herdsmen to produce and operate geographical indication products, and form a development model of "company+farmers and herdsmen+trademark", which will play its due role in improving the organized degree of farmers and herdsmen's entry into the market and increasing their income. Third, we must do a good job in service. Governments at all levels should give full play to the service functions of professional associations and intermediary organizations. Agricultural and livestock products industry associations, agricultural technology extension institutions and professional cooperative organizations of farmers and herdsmen can be the main applicants for geographical indications of agricultural and livestock products. The registrant of geographical indications of agricultural and livestock products shall enjoy the right to manage the use of geographical indications according to law, and assume the responsibility of production guidance and quality management of agricultural and livestock products with geographical indications; Local administrative departments for industry and commerce should sort out, screen and queue up agricultural and livestock products with unregistered trademarks, and mobilize and register those famous and special agricultural and livestock products as soon as possible; For agricultural and livestock products that have a large market share and have been or are expected to be sold abroad, we should actively help and guide the international registration of trademarks; It is necessary to help guide those registered collective trademarks and certification trademarks of agricultural and livestock products that have formed a certain scale and have unique plateau regional characteristics; For the geographical indications of agricultural and livestock products that have been approved for registration, we should actively guide the registrants to standardize the use of geographical indications. Fourth, we must strengthen market supervision. The administrative departments for industry and commerce at all levels should strengthen the protection of registered trademarks of agricultural and livestock products, strengthen market supervision, and effectively protect the rights and interests of registrants and producers of agricultural and livestock products. The administrative authorities for industry and commerce at all levels should intensify the investigation and punishment of illegal acts that infringe on the trademark rights of registered agricultural and livestock products, and effectively protect the legitimate rights and interests of trademark owners of geographical indications of agricultural and livestock products. At the same time, it is necessary to help producers and operators of agricultural and livestock products actively strive for famous trademarks in Qinghai Province and China, and help them become bigger and stronger. Fifth, we must strengthen publicity. After the registration of trademarks of agricultural and livestock products, news organizations should increase publicity efforts and constantly enhance the visibility of trademarks of agricultural and livestock products and the influence of products. The advertising expenses for trademarks of agricultural and livestock products shall be reduced or exempted to some extent. IV. Incentive Measures To promote the trademark registration of agricultural and livestock products, adhere to the principle of grading awards, and give a one-time award to the officially registered trademarks and geographical indications of agricultural and livestock products. The provincial government will reward 5 yuan for each registered trademark of agricultural and livestock products from the government incentive fund; For geographical indication trademarks of agricultural and livestock products, each award is 2 yuan; Each trademark of agricultural and livestock products recognized as a well-known trademark in China will be rewarded with 2, yuan. Governments at all levels should also give certain rewards to the officially registered trademarks and geographical indications of agricultural and livestock products in light of the actual situation. V. Organization, leadership, supervision and inspection (1) The leadership responsibility system of local governments shall be implemented. The provincial government set up a leading group to strengthen the trademark registration and geographical indication protection of agricultural and livestock products in Qinghai Province. The list of members of the leading group is as follows: leader: Luo Yulin, deputy governor; Bao Yuzhang, assistant inspector of the general office of the Hacken Lee Provincial Government; Cao Hong, director of the Provincial Department of Agriculture and Animal Husbandry; Zhang Guangrong, director of the Provincial Department of Finance; Ma Sihai, deputy director of the Chen Shiping Provincial Development and Reform Commission; Qi Shengyuan, deputy director of the Agriculture and Animal Husbandry Department; Wang Qian, deputy director of the Zhang Guosheng Provincial Department of Finance; deputy director of the Song Jianguo Provincial Forestry Bureau; Kang Weixin, deputy director of the Quality and Technical Supervision Administration; Ma Tinggui, inspector of the Provincial Department of Commerce All localities should also set up corresponding leading bodies, earnestly strengthen the leadership over the work of trademark registration and geographical indications protection of agricultural and livestock products, carefully organize and make unified arrangements, and conscientiously do this work well. At the same time, it is necessary to incorporate the trademark registration of agricultural and livestock products and the protection of geographical indications into the important content of the annual target responsibility, put it on the important agenda, formulate specific organizational implementation plans, and ensure the implementation of institutions, personnel, measures, tasks and funds. (two) the relevant departments should carry out their duties, and promote the smooth progress of trademark registration and geographical indication protection of agricultural and livestock products in the province. The Provincial Administration for Industry and Commerce should put the implementation of trademark registration of agricultural and livestock products and the protection of geographical indications in an important position, strengthen organization, make careful arrangements, pay attention to cultivation and supervision at the same time, and do this work conscientiously. The Provincial Department of Finance should give full play to the security function of public finance, and arrange special funds to support the trademark registration and geographical indication protection of agricultural and livestock products. The Provincial Department of Agriculture and Animal Husbandry should vigorously develop agricultural and animal husbandry resources, correctly guide the trademark registration of agricultural and livestock products, and do a good job in service guidance. (three) to strengthen the supervision and inspection of the trademark registration of agricultural and livestock products and the protection of geographical indications in various places. Every year, the province will conduct an inspection on the progress of trademark registration and geographical indication protection of agricultural and livestock products around the country, and informed criticism will be carried out in areas where the work is not carried out effectively, and the responsibility of the relevant personnel will be investigated.