For car manufacturers, car logos are very important, and when consumers buy a car, they are absolutely inseparable from the consideration of "face". The two car logos on the front and back of the car It is undoubtedly the most intuitive element that reflects face. When looking at the cars passing by on the road, most people can recognize a BMW at a glance because the classic logo on a BMW is particularly easy to recognize. Today let’s take a look at the century-old evolution of BMW’s logo!

The predecessor of BMW is the Rapp Aircraft Engine Manufacturing Company, an engine factory established in 1913, which mainly produces V12 engines for aircraft. In February 1917, Max Feliz joined the Rapp Company and successfully developed an inline six-cylinder aircraft engine with excellent performance. It was decided to change the company's name to Bayerische Motoren Werke AG. Referred to as BMW, the name of this new company is now known as "BMW" to Chinese people.

Therefore, the name BMW first appeared in 1917. In the same year, BMW launched its own trademark. It followed the inner and outer double ring design of the predecessor Rapp company's LOGO. The outer ring was still black, but the " "RAPP? MOTOR" was replaced by "BMW", and the pattern inside the ring was also changed from a horse head to four blue and white fans derived from the Bavarian flag. By the late 1920s, the circular blue-and-white sector had a new interpretation—a rotating propeller.

Since 1933, BMW has made slight modifications to the LOGO. Compared with the 1917 version, the revised new LOGO has bolder double-circle golden borders and fonts, making it look more stable and noble.

In 1953, BMW revised its LOGO again. The design completely abandoned the golden double-circle border and the golden color of the letters, and instead used a white double-circle border and a white " BMW" letters and the pattern in the middle are also changed to light blue to look younger!

In 1963, BMW revised its LOGO for the third time in history. The changes were still very small. The light blue fan-shaped part of the old car logo was changed back to sky blue, and the outdated fonts were also replaced. The revised new car logo is more dynamic, not only youthful but also a little more technological!

BMW’s fourth logo revision took place in 1997. This time the revision was also modest. It only added a three-dimensional effect to the old logo, which not only retained all the characteristics of the old logo, but also And it is more eye-catching, dynamic and modern! BMW chose to change its car logo at that time in order to make the new LOGO more in line with the high-performance characteristics of "power and control".

Starting from March 3, 2020, when BMW released the BMW Concept i4, it also released a new BMW logo. BMW’s new car logo retains the classic circular structure, turning the black outer ring that has been used for more than 100 years into a transparent one. At the same time, the overall car logo adopts a flat design, which looks more concise overall. I wonder if the new LOGO will be welcomed. Come to everyone's liking.

However, BMW also stated that the new logo will currently be mainly used for online and offline media promotions, and there are currently no plans to put it on new cars, interiors, and dealers' store logos. The existing logo will be used alongside the new logo.

For consumers, the car logo may only represent the prestige of driving, but for BMW, this logo means too much. It grows with BMW. Witnessed the various ups and downs that BMW has experienced in its development. The new car logo removes the black ring around the shield, expressing the BMW brand's more open and transparent attitude towards young car buyers, and its ability to better embrace the digital transformation!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.