A sign that meets the definition of a trademark has the following characteristics: 1. A trademark is a sign used on goods or services. It cannot be separated from the goods or services and is attached to the goods or services. In other words, a trademark It must represent goods or services. 2. A trademark is a sign that distinguishes the goods or services of others. It has a particularly distinctive distinguishing function and is easy for consumers to identify. The composition of a trademark is an artistic creation. The specialness of a trademark lies in its It is precisely because of this that trademarks are of great significance to operators. 3. A trademark is a mark that can be seen and represented graphically. It can be composed of a pattern, a personal name, a signature , words, signs, designs, letters, fonts, numbers, colors, sounds, smells, the shape of the goods or their packaging, and any combination of the above marks. This is for the appearance of the trademark, which determines The diversity of trademark shapes makes trademarks not just a few words, so that they can represent a wide variety of goods and services with a richer appearance. 4. Trademarks are exclusive. The purpose of using trademarks is to distinguish them. It is easy for consumers to identify the goods or services of others. Therefore, the holder of a registered trademark has exclusive rights to its trademark and is protected by law. No one may use the same registered trademark without the permission of the trademark holder. or similar trademarks, otherwise, it will constitute an infringement of the trademark exclusive rights of the registered trademark holder, and the corresponding legal liability will be assumed. 5. A trademark is an intangible asset with value. A trademark represents the trademark holder’s production or The quality reputation of the business and the reputation and image of the enterprise. The trademark holder makes the trademark valuable through the creativity, design, application for registration, advertising and use of the trademark, and also increases the added value of the goods. The value of the trademark can be determined through evaluation .Trademarks can be transferred for a fee, and others can be allowed to use them with the consent of the trademark owner. 6. Trademarks are the carrier of product information and a tool to participate in market competition. The competition among producers and operators is the competition between the quality and reputation of goods or services, and its expression is It is the competition of trademark popularity. The higher the trademark popularity, the stronger the competitiveness of its goods or services. Trademarks are of extremely important significance to operators.