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How to understand the suggestive nature of the Huangshan Ice Cream trademark transaction?

Ice cream is a frozen food with expanded volume made through various processes using drinking water, milk, milk powder, cream (or vegetable oil), sugar, etc. as the main raw materials. How should the categories of ice cream trademarks be classified?

Through the query in the Bajie Intellectual Property Trademark Encyclopedia, we can know that the category of the ice cream trademark is Class 30 - 3006 - Bread, Pastry - Ice Cream Cake 3006, Ice Cream Cone 3006; 3013 - Edible Ice, ice products-ice cream 300046, ice cream coagulant 300074.

Huangshan trademark transaction is a process of changing trademark ownership, so what is the value of suggestive trademarks to enterprises? When the trademark itself is applied for registration, it will generally be given some meaning by the applicant. In practical applications, consumers will form their own concepts after they have their own understanding of the trademark, which will have a psychological effect, so that the trademark name can play a suggestive role.

A suggestive trademark is a word that can be argued. The trademark implies the characteristics, nature, ingredients or uses of the product. Compared with meaningless trademarks, suggestive trademarks are more attractive to consumers and are easier to remember. Therefore, suggestive trademarks are often preferred by business operators and salespeople.

The word composition of a suggestive trademark may not appear to be obviously related to the product, its components or its functions, but it is intended to create a designated thought that can be associated with the product. structure. This kind of trademark implies the characteristics, properties, ingredients or uses of the product.

We can give an example to explain suggestive trademarks more vividly. The well-known Red Bull trademark is a suggestive trademark. When people see a cow, especially a cow with red eyes, what they think of is that the energy in its body will explode like a prehistoric force. The main product of Red Bull is functional drinks. It is better to reach a consistent correspondence between the meaning of the expression and the suggestive effect of the Red Bull trademark to help the Red Bull brand quickly enter the market.

However, when applying for registration of a suggestive trademark, you also need to pay attention to many points and grasp the degree of "suggestion". Otherwise, it is likely to be rejected due to reasons such as lack of obvious distinctiveness and the suspicion of being a descriptive trademark. was dismissed. Some suggestive trademarks are too explicit and may violate the trademark law. The law stipulates that trademarks that are negative and violate national justice must be resolutely boycotted, so some related suggestive trademarks cannot be used.