Most of the brands with surnames as their names are traditional products, such as cars, clothing, beer, food, medicine, etc.

Guangzhou Chenliji Pharmaceutical Factory was founded in the 27th year of Wanli in the Ming Dynasty, that is, 1601 AD. It has a history of 400 years. It was jointly founded by Chen Tiquan and Li Shengzuo from Nanhai County, Guangdong. The name is taken from the surnames of Chen and Li to show permanent cooperation and also means "we are all in the same boat". Mayinglong eye medicine, founded at the same time as Chen Liji, is also named after its founder, Ma Yinglong. A shampoo brand we once served, Xi'an Yingpu, was also named after its founder.

In foreign countries, the practice of using surnames as brand names is also very popular. For example, Ford, Budweiser, Philips, Ericsson, Cadillac, etc. are all like this.

Use a surname or a person's name to create a brand name, or it can be a fictitious surname or name, such as characters in mythological stories or literary works, such as Kong Yiji, Sun God, Bajie, etc.

Brands named after the founder’s surname or name give people a sense of long history. However, such names do not have distinctive characteristics and are subject to certain restrictions under trademark law. Therefore, they are now named after the surname. There are not many brands named after people anymore.