In the process of designing posters, we often encounter various problems that need attention. But it doesn’t matter. Below I have listed a few particularly important precautions. If you follow them, you will definitely be able to make a beautiful poster~

1. Excellent creativity

A Great creativity will make your poster more successful. No matter how simple the poster is, even if it only uses simple perspective relationships and elements, it can easily hit the viewer's heart.

Although the two posters below are very simple, they use excellent creativity in a limited space, perfectly interpreting the positioning and charm of their own brands.

byManuelBorde

2. Using collage

Design requires a certain sensitivity, and you need to be keenly aware of the relationship between each element when collecting materials. . Following this relationship, we can naturally discover pictures we have never thought of in life! Then use the clever collage technique to put the materials together one by one, which will definitely hit your senses most directly.

For example, in the first picture, the child's face is perfectly combined with the lion's face, and the glass bottle on the head symbolizes the newly crowned crown.

Cover of "The Wizard of Oz"

In the second picture, the scholar's eyes overlap with the arch. It looks like a large frame, and it also seems to be a metaphor for seeing a new world through the arch. , can’t help but make people think of Pianpian.

3. Arrange the same elements into a specific pattern

Use the same element in different arrangements and ask them to name a specific pattern. One of the important functions is to guide Vision, it allows our eyes to move towards important information step by step.

The whole process of appreciating and obtaining information is like a suspenseful decryption that hits people's hearts.

Be careful with the following trypophobia! !

Cover of "DevilintheDetails"

4. Add story elements

When designing posters for movies, TV series or musicals, it is recommended to add one or two distinctive characters Story elements. This technique is widely used in the production of posters for suspense and thriller movies.

This not only arouses people's curiosity, but also gives the viewer a "fatal blow" with the help of the story content.

"LOROOFWAR" movie poster

5. Color should convey new ideas

Color is useful in quickly expressing the theme in design. For example, when you see yellow, you will immediately Think of sunshine, bananas, beaches, etc.

In a LOGO memory test, although most of the LOGOs redrawn by the respondents were not necessarily correct, they all accurately remembered the color of each LOGO.

Therefore, the correct use of colors directly determines whether this poster can impact people!

If the designer cannot use colors correctly and create new ideas with color combinations, then the poster will be mediocre or even a failure.

Suning E-commerce Shopping Festival Poster

I hope these five points of attention can be helpful to everyone~