In the process of development and expansion, an enterprise may change its name and move to a new address, which is quite normal. At the same time, don't forget to change the trademark and update the trademark information in time. Trademark change may be a very trivial matter in enterprise brand management, but the more detailed it is, the less we can treat it lightly.

what will happen if the trademark is not changed?

if we don't change the trademark in time, what loss will it cause?

1. affecting the process of trademark transfer and authorization

in addition to the relevant laws and regulations, when an enterprise or individual transfers or authorizes a trademark, the Trademark Office needs to check whether the information of trademark registration is consistent with the address and name of the business license. If the name and address of the enterprise whose trademark information is found to be inconsistent, the Trademark Office will reject the application, and it is necessary to apply for change before going through the formalities of trademark transfer and authorization.

2. Staying in a shopping mall or online shopping mall will be affected

Generally, when entering a shopping mall or online shopping mall, you need to check the trademark information and the name and address of the business license. If the information is inconsistent, you cannot enter a shopping mall or online shopping mall.

3. Unable to receive the notice of "cancellation of trademark"

If the registered trademark in Paragraph 2 of Article 49 of the Trademark Law of the People's Republic of China becomes the common name of the goods it has approved for use or has not been used for three consecutive years without justifiable reasons, any unit or individual may apply to the Trademark Office for cancellation of the registered trademark.

Literally, if a registered trademark ceases to be used for three consecutive years, any individual or unit has the right to apply for cancellation of the registered trademark. If the Trademark Office receives anyone's application for revocation of the trademark that has not been used for three years, it will send a notice to the trademark registrant, and the address of the notice is based on the address provided by the trademark registrant. If the enterprise has moved and cannot receive the notice, the trademark registrant cannot provide evidence of trademark use during the proof period, and the Trademark Office will issue a document to revoke the trademark 1%.

4. The name and address of the trademark are not changed in time when dealing with pledge and other businesses, and the approval is also affected when dealing with bidding, banking, trademark pledge and other businesses.

5. It affects the renewal of trademarks.

The use period of a trademark is 1 years, and it needs to be renewed after its expiration. When it is renewed, the trademark information must also be checked, and it is found that the name and address of the trademark have not been changed. The closer the trademark period is, the more troublesome and long the formalities will be. If it exceeds the grace period of 6 months, the trademark may expire, and it will be troublesome at that time.

trademark change is a trivial matter, but it can't be ignored. If you have any questions about trademarks, please visit Bajie Intellectual Property Trademark Network for consultation, and we will serve you wholeheartedly.