Why is it so expensive to buy a trademark? Nowadays, in the face of trademark transfer in the market, many people are complaining that the price of trademarks is too expensive. "It can easily cost tens of thousands, hundreds of thousands, or millions." "A small trademark is not worth anything." In fact, there are cheap trademarks, but good trademarks are also worth the money.

First of all, let’s calculate the difficulty of trademark registration: there are 365 days in a year, excluding normal holidays, and there are an average of 20 working days per month. That is to say, on average, every working day, the Trademark Office There are nearly 7,000 trademark registration applications to be accepted. Based on six hours of normal working hours a day, nearly 1,200 trademarks are accepted every hour on average. So on average, at least 20 trademark applications are submitted every minute! It is understood that according to Depending on the industry, trademark registration is divided into many categories. Among them, categories 25 (clothing), 35 (sales, advertising, etc.) and 9 (digital, electrical products, etc.) are particularly heavily registered, making registration particularly difficult. Especially for the 25 categories of clothing products, trademarks with two to three characters, as long as they can be imagined, basically cannot be registered. Occasionally, when a trademark with two or three words can be registered, it feels like winning the lottery. Even if it is a four-character trademark, after searching more than a dozen, only one or two can be registered.

Therefore, as the number of trademark applications in China explodes, the most direct impact is that trademark registration will become more and more difficult at present and in the foreseeable future. If you don't register it, the trademark will be gone.

For this reason, I suggest you: 1. "Until the market moves, trademarks come first." When registering a trademark, you must be the first to do so. 2. Apply separately for text, graphics, English, etc. 3. Entrust a professional agency to handle trademark registration. Secondly, there is room for trademark appreciation. The value of a trademark does not depend on the time and money spent to register the trademark, but more on the brand culture accumulated when the product exists in the market. With the progress of the times, people's awareness of property rights has become stronger and stronger, and the value of trademarks has been paid more attention to.

Nowadays, the first threshold for entering shopping malls such as Tmall and JD.com is to have one. An excellent trademark can bring good publicity to your products, thereby achieving the purpose of increasing sales. For example, Coca-Cola, once the trademark has accumulated to a certain value, it will not be difficult to sell the goods. Therefore, the value of trademarks is huge and can continue to increase in value.

This is a brief introduction to why buying a trademark is so expensive. If your situation is more complicated, Intellectual Property also provides 24-hour online customer service consultation services. You are welcome to make trademark consultations. Which is better to buy a trademark or a registered trademark? Which platform is better to buy a trademark?