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Is imitating well-known brands on food packaging misleading consumers? Violate consumer rights?

According to the provisions of my country’s Trademark Law, imitations of well-known brands on food packaging do lead to infringement of misleading consumers, and copycat trademarks may constitute compound infringement of intellectual property rights.

Because these high-imitation products belong to the category of counterfeit trademarks, not only are the "trademarks" very similar to the trademarks of well-known products, but the product packaging and decoration are also deliberately similar to well-known products. These products can easily be confused by consumers into the same type of goods during the purchase process, which violates trademark law, anti-unfair competition law, etc. and constitutes infringement.

In addition, if a well-known brand has a design patent, then the counterfeit goods will infringe on the trademark and patent rights of the well-known product at the same time and constitute a compound infringement of intellectual property rights.

This belongs to the category of infringement of consumer rights. Consumers can complain to 12315.