Literally, the English pronunciation of 7-11 is smooth and easy to remember. The name of 7-Eleven convenience store originated in 1946 to advertise that the store's business hours are from 7 am to 11 pm, but now 7-Eleven has developed into a 24-hour retailer. 7-Eleven (the notation in the trademark: 7-ELEVEn) has become the international lingua franca of convenience stores, with stores all over the United States, Japan, Chinese mainland, Singapore, Taiwan Province, China, Malaysia, the Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia and other countries and regions. At present, there are more than 3, stores in the world, which is the largest chain store locking system in the world. [Edit this paragraph] Company History 7-Eleven convenience store was born in the United States, formerly known as "Southern Continental Ice Company" established in 1927. At that time, because refrigerators were not popular, ice cubes for refrigeration became an indispensable necessity in life. John Jephson Goering, who sells ice cubes in Southern Continental Ice Company, is very concerned about the improvement of customer service. He made a decision to open his shop every day for 16 hours in summer, and this service was well received by local residents. Not only that, Goering found that local residents not only hoped that he could sell ice cubes, but also hoped that he could sell other daily necessities in a timely manner through careful investigation of local residents' purchase wishes and needs. For example: milk, eggs, bread and so on. To this end, Goering proposed that the Southern Continental Company provide more convenient goods for the stores it is responsible for, and got the company's approval. In this way, South Continental Ice Company not only sells ice cubes, but also starts to sell milk and eggs, creating new business areas and profit growth points, and is known as the bud of American convenience stores. Initially, the store was called "totem store", and the totem pole placed next to the store became the symbol of convenience store. Since the business hours of the store are from 7: a.m. to 11: p.m., in 1946, Southern Continental Company officially renamed the Totem Store as 7-Eleven, which really opened the prelude to the convenience store era. At present, 7-Eleven stores are located in 18 countries and regions around the world. The brand of this enterprise ranks 116th in the 26 Top 5 World Brands list compiled by World Brand Lab. [Edit this paragraph] Basic information Company type Japan 7&; The indirect subsidiary of 11 Holdings was established in 1927 (Oak Rock, Texas, USA) Headquarters Date: 12-8452, 8-8, Erfan Town, Chiyoda District, Tokyo, Japan; America: 2711 North Haskell, Dallas, Texas, USA 7524 important figures Suzuki Minwen (Chairman), Joseph M. DePinto (Chairman/CEO), Masa Asakura(EVP/COO) slogan Oh Thank Heaven for 7-Eleven industrial convenience store products slurpee, Weight Cup annual turnover of 882 million US dollars (23) number of employees 31,5(24) parent company 7 & I Holdings (Limited by Share Ltd セブン&; アイ? 9? 9ホールディングス) [Edit this paragraph] Japan 7-11 Japan 7-11 is a chain convenience store group with the most advanced logistics system in Japan. 7-11 was originally a well-known convenience store group in the United States, and was later introduced by Ito Yokado, a major retailer in Japan. Japan 7-11 was established as a subsidiary company in 1973, and was later represented by Taiwan Province Uni-President Group in Hong Kong, Taiwan and Chinese mainland. Japan 7-11 managed individual stores in a unified mode of 7-11. Self-operated small retail businesses, such as small grocery stores or small hotels, were converted into 7-11 stores according to the guiding principles of Japan 7-11 after being approved by Japan 7-11, and Japan 7-11 provided unique standardized sales technology to each store and decided the sales category of each store. As an emerging retailer, 7-eleven chain stores are especially popular with the younger generation, thus expanding rapidly. Now, there are more than 4, 7-11 stores in Japan. Convenience stores rely on frequent purchases in small batches, and it is only possible to develop chain convenience stores by using advanced logistics systems, because it enables frequent purchases in small batches to be realized. The typical 7-eleven convenience store is very small, with an average floor area of only about 1 square meters, but it is such a store that provides more than 3, kinds of daily necessities. Although convenience stores supply a wide range of goods, there is usually no storage place. In order to increase the sales of goods, the sales place should be as large as possible in principle. In this way, all goods must be replenished in time through the distribution center. If a consumer can't buy the goods when he visits the store, the store will lose a sales opportunity and damage the image of the convenience store. All retail enterprises think that this is the first thing that must be avoided. JIT system is not entirely about delivery time, it also includes the technology of receiving order information from various stores through information network in the fastest way, and the technology of collecting goods most efficiently according to each specific order. Depends on a very advanced logistics system. Efficient supply of goods for each store is an important responsibility of the distribution link. First of all, we should buy all kinds of goods from wholesalers or directly from manufacturers, and then deliver them to each store according to demand. Distribution center plays a bridge role in it. In order to ensure the efficient supply of goods, Japan 7-11 had to rationalize and rebuild the old distribution channels. Many Japanese wholesalers used to identify themselves as specialized agents of a specific manufacturer and were only allowed to deal in the products of one manufacturer. Under this system, retailers have to deal with many different wholesalers if they want to manage a series of goods. Each wholesaler has to deliver goods to retailers by truck alone, which is extremely inefficient and the delivery time is uncertain, but people often ignore the inefficiency of the distribution system. Japan 7-11 carried out reforms in integrating and reorganizing distribution channels. Under the new distribution system, an entrusted wholesaler is designated to be responsible for several sales activity areas and authorized to operate products from different manufacturers. In addition, 7-11 can develop efficient distribution channels to connect with all stores by signing sales agreements with wholesalers and manufacturers. Wholesalers are managers of distribution centers, delivering goods to stores in convenience stores. However, Japan 7-11 itself did not invest in distribution centers, even though they became the core of distribution channels. Wholesalers self-raised funds to build distribution centers, and then managed them under the guidance of Japan 7-11. Through this agreement, Japan 7-11 can establish an efficient distribution system for its stores without any heavy investment burden. In order to cooperate with Japan 7-11, many wholesalers are also willing to make necessary investments in distribution centers; In return, wholesalers can enter a broad market. Japan's 7-11 reorganized wholesalers and retailers and changed the original distribution channels. As a result, with the advanced logistics system, all kinds of goods were properly stocked, well kept and efficiently distributed to all chain stores. The decline in the number of trucks delivering goods to convenience stores can reflect the advanced degree of logistics system. If it was more than a decade ago, there were 7 trucks delivering goods to convenience stores every day, and now there are only about 12 trucks. Obviously, this comes from the efficient operation management of the new distribution center. [Edit this paragraph] stands for commodities. At present, 7-Eleven has several commodities sold all over the world, including: Big Gulp. The mainland and Hong Kong are called free pour. It was popular in Taiwan Province for a while, but now only a few stores sell it. It can be divided into large, medium and small fine cups, Big Bite, Coffee-to-Go (slightly different from Taiwan Province's City Café Hiti Coffee), Slurpee: a carbonated beverage frozen into smoothies, which is sold exclusively by 7-Eleven. Because of its good quality and low price, Slurpee has become everyone's choice for summer vacation. Because 7-Eleven has stores in many countries, the international manufacturers' alliance can reduce the cost of purchasing goods and create distinctive products through international purchasing or introducing manufacturers to each other. For example, Uni-President Supermarket in Taiwan Province introduced dried mangoes produced in the Philippines through the introduction of 7-Eleven in the Philippines, and Hong Kong introduced them one after another, and shopping bags provided in 7-Eleven stores were also introduced in this way. Non-cash payment mechanism Because 7-Eleven is common, different non-cash payment mechanisms have been developed in different places. There are stored-value cards combined with traffic tickets or issued exclusively: Hong Kong: Octopus cards, which are popular in Hong Kong, can be spent at 7-Eleven. Macau: Except for credit cards, non-cash payment mechanism has not appeared in 7-Eleven in Macau. Taiwan Province: Since smart cards in various places have not been opened for payment for non-transportation purposes, Uni-President Supermarket has developed its own iCash card (a prepaid stored value card), but it should be noted that iCash cannot be used interactively with Starbucks accompanying cards of the same group; In addition, Uni-Supermarket also sells gift certificates on its own, which can be used in most stores of Uni-Supermarket. At present, VISA Wave of China Trust has also been launched. Guangzhou: You can use Yangchengtong for consumption. Shenzhen: You can use shenzhen tong card for spending. Japan: nanaco, a prepaid electronic wallet, was released in 27. Beijing: Some 7-Eleven can pay with the municipal bus card, and the government has plans to promote this payment method in all 7-Eleven in Beijing. [Edit this paragraph] Uni-President Group and 7-11 raised 19 million yuan from Uni-President Enterprise in April 1978 to establish Uni-President Supermarket Co., Ltd., and introduced 7-ELEVEN in 1979. In May of the same year, 14 Uni-President Superstores opened simultaneously in the whole province. Even in the face of the loss dilemma for six consecutive years, with the full support of the parent company Uni-President Enterprise, Uni-President Supermarket has gone through a period of hard work and exploration, integrated the experience and experience of Chinese and Western businesses, and gradually emerged in the domestic access competition, finally winning the first position in Taiwan Province's retail industry and opening the golden age of convenience stores in Taiwan Province! On April 2th, 2, witnessed by the national media, Mr. Jim Keyes, President of 7-ELEVEN, also formally signed a permanent authorization contract with President Gao Qingyuan. This unusual signing ceremony in the international arena represents the complete trust of 7- ELEVEN in the United States, recognizes the business strength of 7- ELEVEN, and provides an additional guarantee for the sustainable operation of 7-Eleven in Taiwan Province. 7-11th Day is "7-11th Day" every year. It is believed that this tradition was created by 7-Eleven in Taiwan Province. The earliest purpose is to hope that logistics units will not forget the hard work of the first-line stores. Therefore, this day is selected every year, and all the staff of 7-Eleven logistics units in Taiwan Province, including all senior executives, have to go to the stores for one day, so it is also called working day side by side. Later, other countries have followed suit. However, its purpose is different. 7-11th Day in the United States is positioned as a celebration. Every year, 7-Eleven in the United States will provide free slurpee on this day. In Japan, 7-11th Day has two days, and besides July 11th, there will be November 7th. On this day, all 7-Eleven in Japan will clean up the lanes around the stores. This work is currently included in one of the work items of 7-11th Day in Taiwan Province.