Taobao is opened in the name of an individual, while Tmall stores are opened in the name of an enterprise. Therefore, compared with the transfer of Taobao stores, the transfer of Tmall online stores is obviously much more complicated, because it will involve the transfer of companies and trademarks. Of course, don't think that the transfer of Tmall online store is very complicated. It seems complicated but actually simple, because many things will be handled and assisted by the platform.
but then again, because the tmall store is certified in the name of the company and belongs to the company's property, the tmall store can only be transferred to someone else's name after the company has gone through the change procedures and changed its legal person and shareholders. Therefore, everyone knows that when transferring the Tmall store, it needs to be transferred together with the company. What about trademarks? When the Tmall store is transferred, can it only transfer the store without transferring the trademark?
you don't have to turn or not, it depends on the actual situation. You should know that Tmall stores are divided into flagship stores, specialty stores and franchise stores, and the flagship stores are stores opened by Tmall with their own brands, and the trademarks belong to the stores, which means that the trademarks at this time also belong to the company's property, so if the original merchants' stores are flagship stores, they need to be transferred together with the trademarks. In the case of specialty stores and franchise stores, they are shops opened by merchants with brand authorization. If the original merchant's shop is a franchise store or a specialty store, this is an authorized trademark. At this time, it is not necessary to transfer the trademark authorization.
Therefore, when transferring the Tmall store, we need to look at the store type of the merchant when transferring the store trademark. The transfer situation of different store types is different.