signs not only indicate the existence of things, but also include the overall embodiment of purpose, content, nature, proposition and spirit. At the same time, with a specific and clear shape, the information will be quickly and accurately disseminated to the public and social organizations. Logos include government agencies, enterprises, associations, activities and other emblems, trademarks, and logos, which are three different main contents in logo design, and they have many similarities and differences.
Signs of government agencies, enterprises, societies and activities are also called emblems. It evolved from a badge. Badges, also known as family badges, were originally used for personal use and family use. Later, government agencies, enterprises, groups, etc. also used a fixed symbol, and various assemblies, activities, festivals, commemorative events, etc. were also represented by badges.
The emblem is used for political and economic social groups, organizations and professional and social activities. Representing the image of government agencies, a company, factories, schools, publishing houses, restaurants, shopping malls, etc. A symbolic graphic symbol representing the nature, characteristics, ideas, and spirit of meetings, performances, exhibitions, sports meetings, etc.
according to article 15 of the agreement on trade-related aspects of intellectual property rights (TRIPS) of the world trade organization, a trademark is defined as follows: "any mark or combination of marks that can distinguish the goods or services of one enterprise from those of other enterprises shall constitute a trademark." Thus, a trademark is a mark that distinguishes the source of goods or services, such as Tongrentang trademark used in human medicine, Phoenix trademark used in civil aviation service and so on. A trademark is a kind of mark, but it is different from a mark. Only a mark that meets certain conditions can be used as a trademark.
judging from the regulations on trademarks in various countries in the world, a trademark should meet the following conditions: (1) a trademark must be associated with a specific commodity or service; (2) Trademarks must be visible, including characters, graphics, letters, numbers, three-dimensional signs and color combinations, as well as the combination of the above elements; (3) A trademark should have distinctive features. Only with the signs of these elements can an enterprise's goods or services be distinguished from those of other enterprises. Therefore, the complete legal definition of "trademark" should be: the distinctive characters (including letters and numbers), figures, lines, three-dimensional signs and color combinations and the combination of the above elements used by the producers (including manufacturing, processing and selection) and operators of goods or commodities on the packaging and containers to distinguish their own goods/services from those of others.
a trademark is a symbol made by an enterprise to distinguish different manufacturers of goods, different types and brands of the same product, and certain business activities such as trade, commerce, transportation and service, and it becomes a trademark after being examined and approved by relevant government departments. Trademarks are subject to legal management, so enterprise trademarks have the exclusive right to use trademarks, and the name marks are protected by law, and no other enterprise may imitate or use them. Therefore, trademark is a legal term, that is, the corporate logo of a manufacturer, the brand logo of a product or the logo of a business industry that enjoys legal protection. At present, corporate trademarks can be registered in most countries in the world and protected by national laws. Trademarks can be further divided into three categories: enterprise trademarks, brand trademarks and signs of business industries.