Siping Hongbaolai Co., Ltd., the former Siping Hongbaolai Beverage Co., Ltd. Founded on November 5, 1992, it was completed and put into operation on May 28, 1993. The company is located at No. 20, Hongzui Road, Tiexi District, Siping City, covering an area of ??150,000 square meters and a construction area of ??29,000 square meters. The main products are two series of beverages and cold drinks. The products are sold in the four major regions of Northeast, North China, East China and Northwest China, 20 provinces, and more than 120 cities at or above the prefecture level. The company currently has 1,420 employees, 135 scientific and technical personnel, and total assets of 150 million yuan. It has six sales branches and 22 sales offices in Harbin, Changchun, Shenyang, Tianjin, Nanjing and Jilin. From 1995 to 2001, it was profitable for 7 consecutive years. The average annual growth rate is more than 45%. In 2002, it plans to achieve sales revenue of 310 million yuan and profits and taxes of 55 million yuan. Hongbaolai Company is a pillar enterprise of Siping Hongzui Group Corporation, a backbone enterprise in Siping City, and a leading enterprise in the beverage industry in the three northeastern provinces.
Hongbaolai Company was born at the climax of reform and opening up, and grew up during the development of market economy. With the help of the flexible management mechanism of township enterprises, it introduced the advanced corporate culture of joint ventures, expanded markets externally, focused on management internally, and improved product structure and improve the quality system. In just five years, it has achieved a historic leap from a workshop-sized factory to the largest enterprise in the beverage industry in the three northeastern provinces. The products have developed from one series of beverages with five varieties to now two series with more than 50 varieties. The Hongbaolai trademark has become a famous trademark in Jilin Province, and Hongbaolai products have become famous brand products in Jilin Province. The product marketing area has expanded from Jilin Province to three northeastern provinces, and then expanded to twenty provinces. The production lines have increased from two to fifteen. The annual production capacity of beverages is 80,000 tons, and the production capacity of cold drinks is 60,000 tons. With the continuous increase of market share, the production scale has gradually expanded, and the product quality has been improved year by year. The company has become one of the well-known enterprises in the same industry in China.
Hongbaolai Beverage has always been the company's main flagship product. In the eight years since it was put into production, relying on its own hard work, it has developed three packaging forms: bottled, canned and PET, carbonated, juice and milk. Three series, more than 20 varieties of products, among which PET bottles are a new variety developed by the company in 1999. Currently, there are two capacities of 500ml and 1.25l. There are three varieties of iced date tea, sweet orange and lemon. The marketing area has expanded from the Northeast. to North China.
Cold drinks are a new project launched by the company in 1997, with a total investment of 35 million yuan. After three years of development, it now has three production bases, including the company headquarters, Tianjin and Jiaxing, and 14 production lines. The product marketing area has exceeded two-thirds of the country's land area. It has become the leader in the domestic cold drink industry, ranking among the top 5. Hongbaolai Liang Orange smoothies, czar dates, honey green tea and other products have become fashionable foods for people to cool down in summer.
In order to transform the enterprise operating mechanism and establish a modern enterprise system, Hongbaolai Company successfully implemented the enterprise mechanism in 1999 and established a joint-stock enterprise that adapts to the future development of the global market economy. Hangzhou Wanxiang Group Company and Jiangsu Huaxi Group Company joined Hongbaolai Company by purchasing the company's equity. Together with Hongzui Group Corporation, they constituted the three major shareholders of Siping Hongbaolai Co., Ltd., achieving a strategic significance in the history of the company's development. The north and the south of China join hands to unite. The company is now actively preparing for its stock listing, laying a solid foundation for the company to achieve leapfrog development, become a well-known domestic enterprise, and participate in international market competition.