COO Zhao Yongxin of Easy Car Company

On November 18th, on the eve of Guangzhou Auto Show, the China Auto Dealer Summit Forum with the theme of "Let Enterprises Gather Wisdom and See Far" was officially held in the form of live online broadcast.

During the forum, Zhao Yongxin, COO of Easy Car Company, delivered a speech with the theme of "New Connection and New Growth".

According to Zhao Yongxin, thanks to the support of dealer partners and the persistence of the "people-centered" concept, this year, Easy Car has achieved an average monthly number of users exceeding 3 million, the cumulative number of clues delivered will exceed 128 million, and the number of cooperative merchants will exceed 25,.

Zhao Yongxin said, "In 222, Easy Car will continue to broaden the traffic portal and increase investment in new media such as bilibili and Xiaohongshu. At the same time, consolidate the traffic advantage of Easy Car in the mobile app store. In addition, through the integration of data and content with Tencent Ecology, the influence of Easy Car Content Tool products on Tencent users will be enhanced, so as to obtain more and better clues. "

At the same time, in this year, in order to better connect users and undertake traffic, Easy Car will continue to upgrade its product system. Under the platform of Easy Car Partner, we launched a global, full-link, digital and intelligent connection solution based on enterprise WeChat-"Easy Customer Connection". Continue to help dealers improve user conversion ability.

The following is a record of the speech:

Hello, dealers, I'm Yi Che Zhao Yongxin. Unfortunately, due to the epidemic, we can't get together in Guangzhou, so we can share and communicate with you online instead.

today, the theme I want to share is "new connection, new growth".

before we begin, I want to show you a set of data.

first, the user size data. Our average monthly users have exceeded 3 million this year. According to the statistics of Aurora Big Data, this data has ranked first in the automotive vertical industry.

the second data is the amount of leads we have delivered to the automotive industry. According to the current trend, we will deliver more than 128 million leads this year.

thanks to the growth of the first two sets of data, we have also gained the trust and support of our dealer partners. This year, the number of businesses we have cooperated with has exceeded 25,.

the above achievements can not be separated from the development of the industry, but also from the support and affirmation of OEM and dealers as always. Here, please allow me to say a word to all my partners: thank you, thank you for traveling together for more than 2 years, thank you!

apart from everyone's support, we have also done one thing right, that is, adhering to the people-centered concept and connecting people well.

At the end of p>217, Easy Car took the lead in putting forward the idea of people-to-people connection in the automobile industry, and stuck to it for four years. We polish three systems around practitioners: flow system, product system and vehicle currency system-

flow system: while insisting on global customer acquisition, the connection has changed from "store-centered" to "people-centered".

product system: we have built a SaaS platform for easy car partner marketing.

Car currency system: We propose that people and shops share it to encourage practitioners.

The above work has greatly improved our clue quantity. The "people-centered" connection has also been recognized by the industry. In 222, we will continue to adhere to the people-centered principle and upgrade the above three systems in an all-round way.

Easy Car has always adhered to the principle of openness, and users can cover wherever they are. In 222, we will continue to broaden the traffic portal and increase investment in new media such as bilibili and Xiaohongshu. Of course, we will also consolidate our traffic advantage in the mobile app store. In addition, through the integration of data and content with Tencent Ecology, the influence of Easy Car Content Tool products on Tencent users will be enhanced, so as to obtain more and better clues.

in order to better connect users and undertake traffic, we have also upgraded our product system-we will launch a brand-new product-"Yikelian" under the platform of Easy Car Partner.

"Easy Link" is a global, full-link, digital and intelligent connection solution based on enterprise WeChat under the people-centered concept. "Easy Link" will be the core product of Easy Link platform, and also the cornerstone product of people-to-people connection.

Next, I will give you a detailed introduction from three aspects: connection upgrade, data precipitation and tool efficiency improvement.

friends who are familiar with Easy Car should know that in 217, we launched an online IM chat tool under the people-centered concept, which directly connected C-end users and B-end practitioners. In addition, there is another reason why we launched this chat tool-users pay more and more attention to personal privacy, and the introduction of IM chat completely dispels users' concerns.

but in this process, we also found a problem-the reach rate of ——IM messages is very low. This greatly restricts the effect of IM. For a long time, we have been thinking about how to solve this problem. We can ensure the user's privacy and have high-efficiency access. The first thing we think of is WeChat, so we decided to use WeChat to subvert our IM.

with this decision, we immediately started to act, constantly polishing and iterating with the wechat team, from the first seven steps to establish a connection, to five steps to establish a connection, three steps to establish a connection, and finally to the one step you see now. Now, by clicking Contact Sales on Easy Car APP, users can directly establish contact with sales consultants by using WeChat.

while wechat is used to replace the IM of easy car APP, we use enterprise wechat to replace the IM function of the original easy car partner APP at the sales end. The reason is very simple. Enterprise WeChat has the same communication experience as WeChat and can fully connect with WeChat.

in addition to the connection upgrade, let's take a look at the advantages of the new product in data precipitation.

It turns out that we only provide you with the data portrait of Easy Car. After being integrated into the WeChat ecology, we have formed an ecological fusion of data, which makes users become more stereoscopic, and our data can be dynamically updated in real time.

In addition, on the practitioner side, what managers used to see was only a result data. Now, based on the conversation archiving of enterprise WeChat, we can record the customer follow-up process data of practitioners completely, safely and in compliance, and we can also make a comparative analysis with industry benchmarks.

because of the upgrade of the connection, the marketing tools we provide to you will have a better experience and higher efficiency in the WeChat scenario. Because of the better user precipitation, the marketing tools we provide to you have a higher transformation.

On the management tool side, we have made a qualitative improvement. The resignation and inheritance of enterprise WeChat has helped us to avoid customer churn and truly turn customer data into digital assets.

The improvement of process data enables us to have the ability to monitor employees' behaviors and improve customer satisfaction; The comparison and analysis of industry benchmarks help us to sort out the standard operating procedures, so that we can meet Si Qi.

Next, let's learn more about "Easy Link" through a video. Please watch the video (video omitted).

finally, let's take a look at the car currency system.

A good product needs a good incentive system. In 218, Easy Car launched a personal car currency incentive for practitioners; In 219, we upgraded the car currency system, introduced store car currency incentives, and put forward the concept of sharing people and stores, so that people and stores can unify their goals.

in p>222, we will continue to upgrade and polish our car currency system, expand the incentive of car currency from the original marketing end to the operation end, set up incentive nodes around the whole link of car purchase, and set up incentive nodes centered on serving users to help dealers improve their user conversion ability through products, so as to achieve cost reduction and efficiency increase.

let's make people-centered and serve users well together. I believe that with the advancement of people-centered digitalization and intelligence, our industry will usher in a more brilliant future.

finally, please allow me to say thank you again to all partners and dealers. I am grateful for your affirmation and support in the past 21 years. I hope that we will make great achievements together in the future. Thank you.