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Yupinxuan, a Western pastry baking brand, a famous trademark in Shaanxi Province, and the most reputable baking brand in China in 2010. [1] Yupinxuan was founded by Shaanxi Zhenzhang Food Co., Ltd. and mainly produces nearly 200 products such as cakes, breads, Chinese and Western pastries, moon cakes, rice dumplings, and KFC burgers.

The company is located in Caotan Ecological Industrial Park, Economic Development Zone, Xi'an City, Shaanxi Province, covering a total area of ??30 acres and a total planned area of ??30,000 square meters. It is built and built according to the Taiwan Tourism Factory concept (industrial tourism) It is a baking culture tourism factory with modern production equipment and hygienic standard production plants. The park integrates tourism, leisure, education, entertainment and environmental protection. The first phase has a construction area of ??15,000 square meters and has invested approximately 110 million yuan.

The company adheres to the production purpose of Taiwanese flavor and refined food, and the brand strategy of "Knowing the Taste of Taiwan", and is determined to be a conscientious and ethical food company as its business philosophy. Currently, it has branches in Xi'an, Xianyang, Hanzhong, There are more than 60 directly operated chain stores in Baoji City, Weinan City, Yan'an City and other regions. The company continues to introduce advanced international production equipment and production technology as well as outstanding baking professionals, and is committed to developing more Taiwanese flavor products to provide consumers with more delicious, fresher, higher quality, and safer baking options.