Now is an era in which enterprises are emerging, and the competition among multiple enterprises makes the current business market very active. As an important intangible strategic resource for enterprises, trademarks play an important role in enterprises' confrontation. In many enterprises, trademark is the first step to start a confrontation, but for some opportunists, it is difficult to compete with other enterprises through the quality of their own enterprise, so they will compete with each other through trademark unfair competition.

In the current impression of consumers, trademarks are the main choice for product selection. Therefore, a brand approaching a big brand is a malicious act to seek its own interests with the help of other resources. Among the 27,000 trademark cases that have occurred in my country in the past two years, 80% of the trademarks were ranked and competed in the form of unfair competition based on trademark infringement. This can only become a kind of bad trademark competition, which will have very bad consequences for both companies. influence.

Unfair Competition

In fact, if a current enterprise needs a trademark for its own development, it can purchase a used trademark and use it through trademark transfer. The current trademark transfer procedures are as follows:

1. Both parties to the trademark transfer sign a trademark transfer contract/agreement;

2. The trademark holder should notarize the trademark and obtain a notarized trademark declaration. ;

3. Submit the prepared materials and notarization to the Trademark Office, and pay the transfer fee;

4. The Trademark Office issues an acceptance letter and starts the review;

< p>5. The Trademark Office issued an announcement and issued a "Registered Trademark Transfer Approval Certificate" to both parties.

Trademark transfer procedures are handled quickly. At the same time, at the beginning of the trademark transfer process, as long as a trademark-specific certificate is signed, the trademark can be used in daily business activities, which is very convenient and fast.

Only through reasonable competition can enterprises achieve rapid growth in the national economy. Only through reasonable competition can enterprises see their own shortcomings. This is unfair trademark competition, a very unwise way of corporate competition, and very undesirable. With the right form of business rise, companies can go further. Details determine success or failure. Trademarks are of great significance to enterprises. Whether it is trademark transfer or trademark use, attention must be paid to these issues. For more details, please consult the Trademark Transfer Network!