A brand is not a trademark.

Registered trademarks in my country only include commodity trademarks, service trademarks and collective trademarks. The brand scope is too broad and is the holographic concentration of all the intangible assets of the brand subject, so it is not a registered trademark right.

Trademarks approved and registered by the Trademark Office are registered trademarks, including commodity trademarks, service marks, collective trademarks, and certification marks; the trademark registrant enjoys the exclusive right to use the trademark and is protected by law.

The above-mentioned collective trademark refers to a mark registered in the name of a group, association or other organization for use by members of the organization in commercial activities to indicate the user's membership in the organization.

The above-mentioned certification trademarks refer to those controlled by an organization with the ability to supervise certain goods or services and used by units or individuals other than the organization to certify the goods or services. The origin, raw materials, manufacturing methods, quality or other signs of specific quality of goods or services.

Special matters concerning the registration and management of collective trademarks and certification marks shall be stipulated by the industrial and commercial administration department of the State Council.

Legal basis: Article 11 of the "Trademark Law of the People's Republic of China"

The following signs shall not be registered as trademarks:

(1) Only There is the common name, graphics, and model of the product;

(2) It only directly indicates the quality, main raw materials, functions, uses, weight, quantity, and other characteristics of the product;

(3) Others lacking distinctive features.

If the signs listed in the preceding paragraph acquire distinctive features through use and are easy to identify, they may be registered as trademarks.