Many e-commerce products have their own color attributes, such as clothing products, which attract users with appearance and practicality. Especially the appearance, if clothing products can't bring users a beautiful visual experience, it is difficult to attract users to click to buy.

When designing such products with product appearance as the primary evaluation criterion, we can use its own color positioning to select the main color elements of e-commerce posters. For example, the main color of the product, the style, the main color of the highlight elements and so on.

Second, the material characteristics of the product.

Usually, before designing an e-commerce poster, we will collect some relevant design materials. For example, various photos of products, picture elements related to products, or materials around products. After collecting these materials, you can first select the main performance materials (such as pictures, patterns, etc.). ) what is needed for the design project.

If a photo has been identified as the theme picture of the poster in the material, then when determining the color elements, you can use the eyedropper tool in Photoshop to draw the appropriate color from the selected material as the main design color.

Third, the audience positioning of products.

Every e-commerce product has its own audience, and these audience groups also have different attributes. For example, different age attributes, occupation attributes, preference attributes and so on. The primary purpose of our design of e-commerce posters is also to make products more suitable for users' attributes and win the favor of users.

As the main visual element in e-commerce advertising, color can greatly improve the publicity effect of posters if it can be selected according to the characteristics of the audience. For example, when designing some posters for young audiences, choose bright and bright colors. For the audience who prefer calm style, choose a low-key and steady color system.

About how to choose the color of e-commerce posters according to the design materials, Universal Ivy Bian Xiao is here to share with you. If you have a strong interest in the later stage of film and television, I hope this article can help you If you want to know more about camera skills, post-editing methods and materials, you can click on other articles on this site to learn.

What kind of typesetting for e-commerce posters is called three-dimensional typesetting _ What kinds of typesetting are there for posters? For e-commerce marketing, the promotion of posters must be indispensable. Good posters can not only bring good brand promotion effect to online stores, but also give consumers a professional and reliable feeling. But to achieve this effect, we need to cooperate well in color, typesetting, materials and so on. So on the issue of typesetting, how to do a good job of typesetting e-commerce posters?

Tip 1: the alignment principle of typesetting

Case (1) left-right alignment principle

Left alignment and right alignment of the above picture cases are the most common typesetting principles of e-commerce posters, among which left alignment typesetting is the most commonly used, because many times people's browsing habits are from left to right.

There is an invisible line in alignment typesetting, which is parallel to the boundary line of the poster, naturally connecting the copywriting together, giving people the principle of stability, unity and neatness.

Case (2) The principle of centering and centering

Central typesetting is common in some buildings and jewelry posters. This kind of typesetting gives people a very formal, atmospheric and high-end feeling. In the central typesetting of posters, it is often seen that the copy is directly placed on the product to create a sense of hierarchy. Adding a sense of light effect properly will enhance the sense of space of the whole picture.

Tip 2: the principle of comparison

Applying the correct principles in design can make people feel particularly eye-catching and enhance the visual effect of the picture. Like the contrast between reality and reality, the contrast between cold and warm, etc.

Innovation of e-commerce posters How to write the innovation of e-commerce posters can be written from the following aspects:

1, highlighting the selling point. Put the characteristic selling points of the products in a prominent position in the poster, describe the characteristics of the products in short and vivid language, and guide users to click to enter the product details page.

2. Adopt a unique design style. In the design of posters, distinctive themes, unique visual styles and creative typesetting are used to attract users' attention.

3. Use high-quality pictures. The pictures used in the poster should have high pixel and clarity, so that users can clearly see the details and characteristics of the goods, thus creating a desire to buy.

4. Introduce interactive elements. For example, interactive elements such as lottery or coupons are added to posters to attract users' active participation and improve the exposure of products.

5. Use data-driven optimization. By collecting and analyzing users' click and conversion data of posters, the design and content of posters are optimized, and the conversion rate and user satisfaction are improved.