Who protects copyrights and trademarks more strongly? Trademarks can be text, graphics, or a combination of text and graphics. Today, let’s take a look at intellectual property rights. Compared with trademarks and copyrights, which one has greater rights?

1. Trademarks

Trademarks can be text. , graphics, or a combination of text and graphics. China is a country with a long history of Chinese character culture, so some publicity and door signs are marked with Chinese characters. The advantage is that it can be eye-catching or intuitive for consumers to identify. For example, if you want to enter Taobao or Tmall, it is now clearly stated that merchants need to provide 35 categories of trademark certificates before they can enter. One is to standardize the market, integrate market resources, and enhance product quality. Second, there are regulatory restrictions on trademark names. It cannot be graphics, and artistic text is not recognized. In this way, consumers can also intuitively find the only store in the search bar.

2. Copyright

Copyright is the protection of rights for literary works. The protection period for individual applications is the lifetime of the author and 50 years after death, and the statute of limitations for corporate applications is 50 years. For trademarks, all 45 categories of registered copyright are protected. The rights are sometimes equivalent to a design patent. Because the resources of intellectual property rights are now greatly reduced, it is not only the Chinese characters for combined trademarks that are increasingly lacking. Compared with the registration of graphic trademarks, graphics involve more elements, so it becomes increasingly difficult to control. Registering copyright at this time can protect your rights and interests very well. Due to financial problems, more and more customers are registering copyright in advance, which can prevent some losses encountered later and is also a kind of foresight.

In terms of rights, trademark and copyright rights are equal. One is the Trademark Office and the other is the Copyright Office. At present, even the Supreme People's Court cannot make a clear comparison. After all, it is a collision of two rights. Therefore, the general advice is that it is best to protect both at the same time. In China, we pay attention to substantive evidence and facts speak for themselves. Sometimes rights first can play a big role. It is recommended that some individuals or companies who want to develop their own brands should start with food and grass first, so as to ensure that they can grow bigger and stronger.

The above is about who protects copyrights and trademarks more strongly? related content. If you need help with trademarks, you are welcome to go to Intellectual Property for trademark consultation. Intellectual Property has professional intellectual property consultants who will answer your questions in a timely manner so that you can safeguard your rights and interests in a timely manner.