The reason why Nike can surpass Kappa, Adidas Biao and many other well-known sports brands in a short time is that besides its ever-changing appearance technology and successful marketing, there is also a key to success, that is, Nike's logo.

Nike logo meaning: Nike logo symbolizes the feathers of the wings of the Greek goddess of victory, representing speed, movement and gentleness. Nike trademark, its design is a small hook, simple and powerful, it is as urgent as lightning. At first glance, it is reminiscent of the speed and explosiveness of using Nike sporting goods. The sports shoes named after "Nike" for the first time have square protrusions on the soles to enhance stability, and knife-shaped hooks on both sides of the shoes, symbolizing the wings of the goddess.

2. Adidas-Germany

The three leaf patterns on the Adidas trademark represent a blooming flower. In fact, it originally represented a map of the world, and it was also the meaning of three belts sewn on sports shoes by Eddie Tessel, the founder of Adidas. After some changes from 65438 to 0949, from the 1970s, three ribbon trademarks were covered by three leaves marking the world map. With the changes of the times, flowers from three to three leaves and then to three petals have appeared one after another, always around a three-character word. Because it represents the spirit of "equality, classic beauty and highest" of Adidas.

Clover is a logo used by Adidas before. This figure symbolizes the unfolded map of the world, and it is 1972. The three stripes were earlier, originally the load-bearing part of the sports shoes structure, and came out in 1949, the second year after Adidas founded its brand. ?

3.puma-Germany

PUMA logo Meaning: PUMA sports brand logo, like the main running shoes of an enterprise, is mainly composed of cheetahs running at high speed, with the enterprise name added. The leaping cheetah is next to the letters and words, showing the core of the enterprise, surpassing itself, being faster and stronger.

4. Li Ning-China

The image of Li Ning logo abstracts Li Ning's original "Li Ning Crossing" action and interprets sports values in the form of "human". Logo lines are neat, the outline is tough and very dynamic. Encourage everyone to express themselves and realize themselves through exercise.

5. Kappa-Italy

The meaning of Kappa logo: kappa's logo originated from 1969. A male and female model sat down to rest during work, and the photographer accidentally captured this picture, thus giving birth to this world-famous brand logo. This romantic character symbol has been used to this day and has become a popular visual symbol in the world. Kappa is the Greek letter 10. Kappa's symbol is pronounced as Omini (Gemini). The reason why men and women sit back to back is because Kappa believes that men and women can share the fun of sports.

The above are some famous sports brand trademarks.