The transferee shall enjoy the exclusive right to use the trademark from the date of announcement. "Article 25 of the Regulations for the Implementation of the Trademark Law stipulates that" where a registered trademark is transferred, the transferor and transferee shall submit an Application for Transfer of a Registered Trademark to the Trademark Office. The application procedures for the transfer of a registered trademark shall be handled by the assignee. After the Trademark Office approves the application for the transfer of a registered trademark, it shall issue a corresponding certificate to the assignee and make an announcement.
Where a registered trademark is transferred, the trademark registrant shall transfer the same or similar trademarks registered on the same or similar goods together; If they are not transferred together, the Trademark Office shall notify them to make corrections within a time limit; If it fails to make corrections within the time limit, it shall be deemed as giving up the application for transferring the registered trademark, and the Trademark Office shall notify the applicant in writing. Where an application for the transfer of a registered trademark may cause misunderstanding, confusion or other adverse effects, the Trademark Office shall not approve it, and notify the applicant in writing and explain the reasons. "