The phrase "The fragrance of wine is not afraid of deep alleys" comes from an allusion between Zhang Zhidong and Luzhou Laojiao. The specific content is as follows:

Zhang Zhidong serves as the academic director of Sichuan When I was passing by Luzhou, I smelled the aroma of wine and asked my servant to get some wine. Unexpectedly, the servant returned all morning carrying a jar of wine in a panic. When Zhang Zhidong was angry, the servant opened the jar, and the aroma of the wine was immediately refreshing. He took a sip and felt sweet and refreshing. He said it was a good wine.

After calming down, I asked the servant why it took so long to buy back the wine. The servant quickly replied, "I heard that the wine in Yongsheng's workshop in Yinggoutou is the best." He took a winding road and walked through the long aroma of wine to the last store, Wen Yongsheng (the brand name of Luzhou Laojiao in the Qing Dynasty). Buy wine in the workshop. Zhang Zhidong nodded and smiled, "It's true that the smell of wine is not afraid of the depth of the alley."

Extended information:

The original sentence, meaning and reverse use of "The fragrance of wine is not afraid of deep alleys":

The original sentence is: Real gold is not afraid of red furnaces Fire and wine are not afraid of deep alleys.

Explanation: The aroma of wine is not afraid of deep alleys, also known as "good wine is not afraid of deep alleys", which means that if the wine is made well, even in very deep alleys, people will smell the aroma and know the taste, and they will come here to admire it. Come and taste. Once the Chenjiao is in full swing, if you want to really attract wine drinkers (consumers) and prevent them from being timid because of the depth of the alley, you need to put a lot of effort into brewing.

Extended meaning: It is extended to mean that as long as something or a product is very good, even if it is in a very remote location, people (consumers) can always know about it through its excellent quality. In this era of fierce competition, having a good wine alley will affect the economic effect, ranging from making less money to affecting the prosperity of the country and the nation.

Reverse usage: Good wine but fear of deep alleys.

Understanding: If you drink well, you will also be afraid of deep alleys. This is a seven-character proverb, which is the opposite of "If you drink good wine, you will not be afraid of deep alleys". By extension, no matter how good a thing or product is, it will be very difficult to find it without marketing and advertising. This sentence comes from a news report published by "Taian Daily" on July 13, 1990: "Good wine is also afraid of deep alleys - Side notes of the commodity exchange meeting in Jiuhuang Province". It was later reprinted by many media and included in reportage Collection of "Light of Mount Tai" books.

Today, wine is compared to talent. Even a "thousand-mile horse" needs to subconsciously package and promote itself in order to win the appreciation of Bole. Borrowing ancient metaphors from the present, "Three Visits to the Thatched Cottage", "Jiang Taigong Fishing" and "Self-Recommendation" in "The Romance of the Three Kingdoms" can't help but make people suddenly realize: Is the fragrance of wine really afraid of deep alleys?

It is extended to mean that no matter how good a thing or product is, it will be very difficult to find it without marketing promotion and advertising. People (consumers) will not know about it, and it is impossible to consciously exert personal enthusiasm and initiative. Sex, try your best to find it. It has now become an uncontroversial marketing term, the opposite of which is "the aroma of wine is not afraid of the depth of the alley". In other words: Who can smell the wine in the alley? Good wine also needs packaging and promotion. In the information age, we cannot passively wait for the discovery of an accidental passerby.

In 1915, China’s Moutai liquor won the gold medal at the World Expo held in Philadelphia, USA, but at first Moutai liquor was not noticed at all. At that time, Chinese exhibitors deliberately broke the bottle in order to attract visitors' attention to Moutai. The fragrant Moutai immediately attracted people to taste it, and it became famous at the World Expo. The aroma of wine speaks for itself, and the action of "breaking the bottle" is precisely the most critical way to promote yourself. Nowadays, China's Moutai has become world-famous, relying not only on the aroma of the wine, but also on various brand marketing methods.

Good wine also requires careful packaging. This is not a question of the depth of the alley, but where the alley is. Just imagine, the best wine is brewed in an alley in China, with an intoxicating aroma, but it’s impossible for this aroma to reach the other side of the Pacific Ocean, right? "Good wine needs the aroma of the wine, and it also needs the nose to discover the aroma of the wine. What we have to do is to push the good wine within the effective sniffing range of the nose."

In the new media with the explosion of network information In this era, disorganized brand marketing messages will soon be drowned.

Various crises may arise at any time during the development of an enterprise. Even a wine that is obviously very fragrant may be said to be sour, and may be amplified in a vicious manner. Therefore, the long-term development of an enterprise must be faced with a "nose that understands the aroma of wine."

Baidu Encyclopedia-The aroma of wine is not afraid of the depth of the alley