1. Use trademarks in accordance with the law, do not use trademarks in violation of trademark laws and regulations, do not change registered trademarks at will, and do not use registered trademarks beyond the scope of goods (services).

2. Proper use of trademarks: The purpose of such use is to prevent trademarks from evolving into common names, especially suggestive trademarks and made-up words. Pay more attention to this point.

1) Use the common name of the product together with its trademark.

(2) Notice of use of trademarks.

(3) Use the trademark in a special font.

(4) Use trademarks with correct grammar.

3. Prominent use of trademarks: It means placing the trademark in a prominent position on the packaging or logo. At present, many companies do not pay attention to this aspect and design the trademark to be very small and place it in an inconspicuous position. , in fact, it is in name only.

4. After the trademark is successfully registered, you need to use the trademark for a long time. Building the reputation of the trademark is a relatively long process. After choosing a good trademark, you need to insist on using the trademark and change it as often as possible, especially When a corporate trademark has a certain influence, it needs to be used continuously without changing the words, colors, and patterns.

5. Treat trademark licensing with caution

The trademark licensing system is conducive to promoting new technologies, meeting market demand, and promoting economic development. For the licensor, not only can it collect trademark usage fees, but more importantly, it can expand the popularity of its own trademark and use the power of others to help it occupy those markets that it has no time to consider or is not suitable to enter immediately. For the licensee, it is conducive to the introduction of advanced production technology and production processes, and improves the company's product quality management level. But there are downsides to both sides. If the quality of Licensee's products does not meet the quality level of Licensor's products, it will damage the reputation of Licensor's trademark. For the licensee, using other people's trademarks, living under the protection of others, and being controlled by others for a long time is detrimental to the long-term development of the enterprise. Therefore, when signing a trademark license contract, enterprises must consider it comprehensively, weigh the pros and cons, and treat it with caution