Since the beginning of this year, many first-line Internet celebrities have been banned, mainly because they were suspected of tax violations, fabricated facts and were punished. The platform banned them accordingly.

As we all know, now is the era of popular traffic. With the development of the Internet, batches of Internet celebrities have emerged. Their fans are no less than ordinary celebrities. Many Internet celebrities are more famous than celebrities.

Since the beginning of this year, the blocking of many "top anchors" has attracted widespread attention from netizens, including the top anchors "Erlu" (48 million fans), "Xiucai", "Boss Cai", "Bei" Many Internet celebrity anchors with millions or tens of millions of fans, including "Bei", have been banned by mainstream short video platforms.

On July 24, "Beibei", which has more than 7.63 million users, illegally published rumors, marketing hype and other information, disrupting the order of communication, misleading netizens, and profiting from it in violation of regulations. The Cyberspace Affairs Office of the Beijing Municipal Party Committee urged and guided local website platforms to close 1,571 accounts including "Beibei" and "Zhang Momo".

On August 16, Erlu, the leading anchor of a short-form video platform with more than 48 million fans, conducted a live broadcast of a horrific plot outdoors in Qingdao, which attracted strong attention. Based on the investigation, the local public security agency punished him in accordance with the law, and his account has been banned indefinitely by the platform.

On August 31, Internet celebrity car reviewer "Boss Cai" was also blocked and became a hot search on Weibo. At present, the nickname "bosscai666" of a certain platform account of "Boss Cai" shows that the account has been banned due to violation of the relevant provisions of the "Douyin Community Self-Discipline Convention". It is reported that "Boss Cai" has 5.541 million fans on the platform account and nearly 7 million fans on the entire network. ?

On September 2, the account of "Xiucai", an Internet celebrity anchor with 12 million fans, has been banned. According to people familiar with the matter, "Xiu Cai" was recently reported to have committed illegal activities, and relevant online platforms banned his account based on the investigation results.

As the saying goes, when things go wrong, there must be a monster. It is not accidental that these popular Internet celebrities have been blocked and suspended one after another. It is mainly because their behavior has violated the legal and moral bottom line. Next, let’s take a look at how they “overturned” and the main reasons why the platform banned them.

? Suspected of tax violations. In the circle of middle-aged and elderly women on a certain platform, Internet celebrity "xiucai" are almost "top-notch", so they are also called walking "harvesters of middle-aged and elderly women". According to platform statistics, among "Xiucai" fans, female users account for 70.44%, and users over 40 years old account for 79.8%. "Xiucai" had a very domineering tone during the live broadcast, and once openly said to fans, "Medical expenses, medical expenses, give me your medical expenses," suspected of inducing the middle-aged and elderly viewers in the live broadcast room to give him gifts.

According to the WeChat public account of CCTV, in August, someone reported Xu Moumou (online name "Xiucai") to the Bozhou Municipal Tax Inspection Bureau for suspected tax violations. In early September, the Bozhou Municipal Taxation Bureau stated that it had indeed received reporting materials against "Xiucai", "involving the declaration of personal income," and was conducting an investigation.

Fabricated facts are enforced. According to media reports, Internet celebrity "Boss Cai" was forced to do so by the court for refusing to apologize to Tesla. A video released by Internet celebrity "Boss Cai" in 2021 claimed that Tesla's supplier friends exposed relevant insider information. It revealed that Tesla adopted low quotations and strict payment methods in cooperation with suppliers after localization. or cycle and other means, which may cause problems with the supplier's product quality.

The court ruled that the video content had no factual basis and was a fabrication of false facts. "Boss Cai" should apologize to Tesla and pay 5 million yuan in damages for infringement. Because he refused to fulfill his obligation to make a public apology, he was enforced by the Ningbo Intermediate Court.

? Fabricating and staged photos violates the law. According to media reports, on the evening of August 16, "Erlu", the leading anchor of a short-term video platform with more than 48 million fans, was live broadcasting outdoors in Qingdao. During the period, multiple men broke in and tied him to a car. It was even rumored that he He made horrifying remarks about wanting to "bury" Erlu alive.

According to a report from the Shibei Branch of the Qingdao Municipal Public Security Bureau, this farce was purely a "scripted and staged live broadcast" with the purpose of "earning traffic and attracting fans."

Based on the investigation, the public security organs punished the relevant parties in accordance with the law, and the "Erlu" account has been banned indefinitely by the platform.

The banned Internet celebrities listed above were all top-notch celebrities in the past. When they raised their voices on the Internet, many people responded. Nowadays, they have overturned, or been banned, or enforced, etc. In fact, they cannot blame others, they are all to blame themselves.

As the saying goes, the legal network is wide and open. The Internet is not a lawless place. In reality, some "Internet celebrities" lose themselves after becoming famous. In order to maintain their popularity and achieve the goal of staying popular, they work hard, and even touch the bottom line of the law; some Internet celebrities use their fame to take advantage of their reputation to make profits. He used extraordinary methods to gain fans, and even engaged in deceit and abduction. The account ban is light, but what awaits them may be severe legal punishment.