Brand not only represents a series of attributes, but also embodies certain specific benefits and other content.

The most lasting meaning and essence of a brand is its value, culture and personality; brand is a business term. After the brand is registered, it forms a trademark, and the company obtains legal protection and has its exclusive rights; the brand serves the long-term efforts of the company The results of operations are the intangible carrier of the enterprise. The brand represents the attributes of a specific product, which is the most basic meaning of the brand.

A brand not only represents a set of attributes, but also embodies a specific benefit. A brand embodies some sense of value from the producer. Brands also have a specific culture attached to them. Brands also reflect a certain personality. A brand implies the type of consumer who will buy or use a product. Based on the above six levels of brand meaning, marketing companies must determine the depth of brand characteristics.

Extended information:

Brand-related content meaning:

1. Since brand owners can continuously obtain benefits by relying on the advantages of the brand, they can take advantage of the brand's market The power of pioneering and image expansion, the power of capital accumulation and continuous development, so the value of the brand can be seen.

2. Brand is used to identify the products or services of the manufacturer or seller. The brand owner enjoys the exclusive rights of the brand after being identified through legal procedures, and has the right to require other companies or individuals not to imitate or counterfeit.

Baidu Encyclopedia-Brand